BMW Bayerische Motoren Werke AG English Bavarian

BMW (Bayerische Motoren Werke AG ( English: Bavarian Motor Works) is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the MINI brand, and is the parent company of Rolls-Royce Motor Cars. Karl Rapp set up the company. Chairman of the company today is Norbert Reithofer, as chief designer - Adrian van Hoydonk.

The head office is situated in Munich. Major production facilities are concentrated in Germany (Dingolfing, Regensburg, Leipzig, Munich) and USA (Spartanburg). Also, cars are going to factories in Thailand, Malaysia, India, Egypt, South Africa, Vietnam. In Russia, BMW cars assembled in Kaliningrad (Avtotor). We have seven Overseas subsidiaries: South Africa, United States, India, China, Canada, Austria, Egypt.

in 1929 company create white-blue symbol that symbolize s the propeller the motto of bmw in english sounds like «sheer driving pleasure» , which translated into russian

Franz Josef Popp (January 14, 1886 in Vienna; July 29, 1954 in Stuttgart) was one of three men responsible for the founding of BMW AG and the First General Director of BMW AG from 1922 to 1942. A number of different candidates have been put forward as the “founders” of BMW AG. In the absence of Karl Rapp, Gustav Otto, Max Friz or Camillo Castiqlioni the company would probably never have been born. However, Franz Josef Popp can lay claim to being the prime force in the development of the mobility company we know today. He was “General Director” of the company from its foundation until he was forced to relinquish his position in 1942.

BMW began production of motorcycle engines and then motorcycles after World War I. Its motorcycle brand is now known as BMW Motorrad. Their first successful motorcycle, after the failed Helios and Flink, was the “R 32” in 1923. This had a “boxer” twin engine, in which a cylinder projects into the air-flow from each side of the machine. Apart from their single-cylinder models (basically to the same pattern), all their motorcycles used this distinctive layout until the early 1980 s. Many BMWs are still produced in this layout, which is designated the R Series.

Current models The 1 Series, originally launched in 2004, is BMW's smallest car. The 3 Series, a compact executive car manufactured since model year 1975, is currently in its sixth generation; models include the sport sedan, and fourth generation station wagon, and convertible, and the Gran Turismo. In 2014, the 4 Series will be released and replace the 3 Series Coupe and Convertible. The 5 Series is a midsize executive car, available in sedan and station wagon forms. The 5 Series Gran Turismo, which debuted in 2010, created a segment between station wagons and crossover SUV. BMW Z 4. BMW's full-size flagship executive sedan is the 7 Series. Typically, BMW introduces many of their innovations first in the 7 Series, such as the i. Drive system. The 7 Series Hydrogen, having one of the world's first hydrogen fueled internal combustion engines, is fueled by liquid hydrogen and emits only clean water vapor. The latest generation debuted in 2009. Based on the 5 Series' platform, the 6 Series is BMW's grand touring luxury sport coupe/convertible.

The X 3, BMW's second crossover SUV (called SAV or "Sports Activity Vehicle" by BMW) debuted in 2010 and replaced the X 3, which was based on the 3 Series' platform, and had been in production since 2003. Marketed in Europe as an off-roader, it benefits from BMW's x-Drive all-wheel drive system. The all-wheel drive X 5 was BMW's first crossover SUV (SAV), based on the 5 Series, and is a mid-size luxury SUV (SAV) sold by BMW since 2000. A 4 -seat crossover SUV released by BMW in December 2007, the X 6 is marketed as a "Sports Activity Coupe" (SAC) by BMW. The X 1 extends the BMW Sports Activity Series model lineup. In 2013, the company announced that it was to launch its first fully electric car range. This would begin with the launch of the BMW i 3 in the second quarter of 2014.

STRENGTHS 1. Brand reputation 2. Environment friendly vehicles 3. Quality products 4. Highly skilled works 5. Mid-Range luxury vehicles 6. Strong brand represented in China WEAKNESSES 1. High cost 2. Weak branding 3. Believed to have high prices 4. Too few strategic partnerships BMW OPPORTUNIETIES 1. Increasing gas prices 2. Positive attitudes towards “green” vehicles (higher demand) 3. Changing customer needs THREATS 1. Intense competition 2. Rising row material prices 3. Decreasing fuel prices 4. Pay decreases 5. Higher housing costs

Operating income: € 8. 30 billion Profit: € 5. 12 billion Total assets: € 131. 85 billion Total equity: 1. 861. 826 automobiles 125. 284 motorcycles

Worldwide sales Vehicles sold in all markets according to BMW's annual reports. Year BMW MINI Rolls-Royce Motorcycle* 2005 1, 126, 768 200, 428 796 97, 474 2006 1, 185, 088 188, 077 805 100, 064 2007 1, 276, 793 222, 875 1, 010 102, 467 2008 1, 202, 239 232, 425 1, 212 115, 196 2009 1, 068, 770 216, 538 1, 002 100, 358 2010 1, 224, 280 234, 175 2, 711 110, 113 2011 1, 380, 384 285, 060 3, 538 113, 572 2012 1, 540, 085 301, 525 3, 575 117, 109

2013 2011 2009 2007 2005 2003 2001 1, 126, 768 1, 185, 088 1, 276, 793 1, 202, 239 1, 068, 770 1, 224, 280 1, 380, 384

BMW does not deviate from its goal of increasing sales in three years. It is expected to do with new models. to help offset the decline in Europe. Bavarians predicts that 11 new models this year , including a coupe, such as GT 3 -Series , as well as growth in demand in China and the U. S. will offset the losses from the debt crisis at the European market , which reached a 20 - year low. “We are preparing for the next stage of growth, which will make the group more competitive BMW for the future , " said CEO Norbert Reithofer in his speech at the annual shareholders meeting in Munich. The car manufacturer BMW, MINI and Rolls-Royce is increasing investment in new vehicles and technology , Audi and Mercedes-Benz seek to claim a lead role in the sale of luxury and luxury cars. These additional costs may constrain revenue growth, even as advance sales. " Anyone who wants to form tomorrow's success today must make the necessary investments , " said Reithofer.

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