Bluetooth 2001: Enabling the Star Trek Generation Kjell Westerlund February 15, 2001 EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
AGENDA l Overview l Uses & Benefits l Competing Technologies l Target Markets & Applications l Roll-out of Products & Forecast l Roll-out of Silicon & Forecast l Summary EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
What is Bluetooth? l Short-distance wireless technology –Open, global specification for voice and data communication –Nearly worldwide 2. 4 GHz ISM band –Short-range radio (2. 402 -2. 480 GHz, 1 Mhz ch. width) l Some companies also considering 5 GHz ISM band for future technology l Frequency hop spread spectrum l Physical layer and low-level communications protocol: Circuit & packet switching l Supports point-to-point & point-to-multi-point EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
What is Bluetooth? A radio system (not a radio). . . – Hardware description – Software framework – Interoperability requirements …which links mobile information appliances EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Bluetooth Network Topology l Radio Designation – Connected radios can be master or slave – Radios are symmetric (same radio can be master or slave) l Piconet – Master can connect to 7 active and 200+ parked slaves per piconet – Each piconet has maximum capacity (1 shared Mbps) l Unique hopping pattern/ID per piconet l Scatternet – High capacity system l Minimal impact with up to 10 piconets within range – Radios can share piconets! EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Basic Uses of Bluetooth Landline Cable Replacement Data/Voice Access Points Personal Ad-hoc Networks EUS/KM 01/16. 01 Kjell Westerlund And More!! COMMUNICATION COMPONENTS AND MODULES
Basic Specs l 30 feet (10 m) proximity (Class 3), with mobility allowed – 0 d. Bm nominal part (low-cost, low-power solution) –Receiver sensitivity: -70 d. Bm (many vendors >-70) l 300 feet (100 meters) with amplification (Class 1) – 20 d. Bm version (PC Cards, cordless phone bases, data access points, printers) –Receiver sensitivity: - 85 d. Bm l 1 Mbps symbol rate (next generation 2 - 12 Mbps? ) l Connect w/standard interfaces: USB, RS-232, UART, PCMCIA (PC Card) EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Profiles overview. Fax Profile DT Terminal Gateway Dial-up Networking Profile DT Terminal Gateway Headset Profile Audio GW Headset Synchronization Profile Ir. MC Client Ir. MC Server File Transfer Profile Client Server Object Push Profile Push Client Push Server Intercom Profile Terminal Cordless Telephony Profile Terminal Gateway LAN Access Profile DT Terminal LAN Acc P Based on AT Commands Generic Object Exchange Profile Client Generic Access Profile (MANDATORY) A-Party B-Party Serial Port Profile Device A Device B Server Service Discovery Application Profile Bluetooth Profiles Local Dev Remote Dev RFCOMM TCS Binary L 2 CAP EUS/KM 01/16. 01 Kjell Westerlund SDP L 2 CAP Bluetooth Protocols COMMUNICATION COMPONENTS AND MODULES
Bluetooth defined Profiles. l Profile dependencies Generic Access Profile TCS-BIN-based Profiles Service Discovery Application Profile Cordless Phone Profile Intercom Profile Serial Port Profile Dial-up Networking Profile Fax Profile Headset Profile LAN Access Profile EUS/KM 01/16. 01 Kjell Westerlund Generic Object Exchange Profile File Transfer Profile Object Push Profile Synchronization Profile COMMUNICATION COMPONENTS AND MODULES
Who Started Bluetooth? l The Bluetooth Special Interest Group (SIG): 9 -member promoter Group –Ericsson, Nokia, IBM, Intel & Toshiba (Founders) 1998 – 3 Com, Lucent, Microsoft and Motorola 2000 l Now over 2, 164 members –All of the industry segments are represented: Semiconductors, telecom, Computing & Peripherals, Consumer, Networking, Automotive & Industrial l Many working groups with special focus automotive, instrumentation, sensors, medical, etc. EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Benefits of Bluetooth: Business l Increases value & functionality of their products l Replace multiple ports with one Bluetooth port, lowering costs l Potential to increase air time used for mobile data transfer by making it easier l Has the potential for creating other recurring revenue streams via consumer access points EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Benefits of Bluetooth: Consumer l Offers customers increased value, flexibility, and functionality of everyday communication –Information exchange w/o cords –Automatic data synchronization w/o cords (remove items from your to-do list) –Leave cables/cords behind (can’t be lost, stolen, broken, or forgotten) l Mobile while connected (not with Ir. DA) l Communicate through solid objects (not with Ir. DA) EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Target Markets Initially, l The road warrior l Other mobile workers l High-End Consumer l Early adopter EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Target Applications l Portable & Handheld devices –Cellular/PCS phones, digital cordless phones –Notebook PCs, HHPCs, Palm Companies –Digital Still Cameras l. Adapters, Dongles, PC Cards l Headsets –Cell phone, cordless phone, PBX EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Target Applications l Desktop PCs & Peripherals –Desktops –Printers and fax equipment –Other PC peripherals l. Voice & data access points –Home PSTN access point –Business LAN access point –Home networking equipment –Airports, shopping malls, other public locations EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Target Applications l Automotive –Audio –Communication devices: Mic and speakers for hands-free operation l Wearable devices –Senior assisted living applications –Penal system applications –Monitoring of children EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Target Applications l Industrial –Manufacturing plants, monitor processes –Reduce wiring/ease installation –Power metering, home and businesses l Medical –Hospital & other medical applications –Cord-free monitoring/measuring –Administration, duty rosters l Security –Computer, banking, government, purchase transactions EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Roll Out of Products l The 1 st Wave: Adapters/dongles, high end mobile phones, notebook PCs, headsets, desktop PCs, access points l The 2 nd Wave: mid-range mobile phones, HHPCs/Palm companions (integrated), cordless phones, home networking, auto, industrial l The 3 rd Wave: Lower-end mobile phones & portable computing, Internet applications, STBs l Future: Smart appliances and ? ? ? EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Bluetooth-Enabled Equipment Forecast l About 1. 4 Billion Bluetooth-enabled products –Largest Market: Digital mobile phones – 2 nd largest: Desktop PCs – 3 rd largest: Portable Computing Devices –Primary Catalysts: Mobile phones & notebooks EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Equipment Roll-Outs l WIDCOMM: Bluetooth-Connect. TM (fits Visor’s Springboard slot) design kit –USB/serial adapter & PC Card SDKs l Acer Ne. Web: Manufacturing Blue-Connect, MSRP <$100, & USB dongle –PC adapter, other palm computing & cell phone device adapters will follow l TDK: +20 d. Bm version PCMCIA Type II card, USB adapter, & Compact. Flash card –Combo LAN/Bluetooth PC Card, GSM mobile phone kits, LAN & modem access points EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Equipment Roll-Outs l 3 Com: PC card for notebooks, $100 -$139 l Psion Connect: WIDCOMM PC Card & adapter l Proxim: Combo Home. RF/Bluetooth PC Card, (later Home RF-only card) l Digianswer/Motorola: USB dongle & PC Card, auto kit, accessory mobile phones l Axis Communications: Access points l Intel, WLPO: Access points & PC adapters EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Equipment Roll-Outs l Socket Communications: Compact. Flash CF+ card Windows CE l Dell & Compaq: Agreement w/Psion l Toshiba: Tecra notebook line first $50, Portege line later, PC Card for notebooks <$200 l IBM: PC Cards (Motorola & TDK) l NEC: prototype notebook PC l TROY: Printer/PC adapters, demo/develop product, consumer later EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Equipment Roll-Outs l Alcatel: One. Touch 700/500 GSM phones l Ericsson: GSM mobile phones –Tri-band: T 36, R 520 –Headset & Bluetooth adapter for T 28, T 28 World, $320 phones –PC Card Type II –Home Base prototype (mobile handset at home) l Nokia: handset adapter, handset EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Other Roll-Outs l Nomad Networks & HP –Blue. Streak. TM TWA clubs & gate areas l Red-M –Wireless Internet Server –Bluetooth environment EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Challenges l Silicon availability l Software availability l Must be VERY easy for the user - must be ready out of the box with no installation l Convince mass consumers of the benefits & value to drive demand l Branding: Create demand as with the “Intel Inside” campaign l Version 1. 0 b & upcoming 1. 1 EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Roll-out of Bluetooth Solutions l Early 2001: Announcements continue Increased focus on offering total solutions & partnering l Late 2001: Embed Flash into baseband Single-chip solutions Host processing of protocol stack l 2002: Some ROM l 2004: Average complete solution dips <$5 EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Solution Challenges l Reduce costs to enable ubiquitous integration into products l Antenna placement, Packaging l Interoperability: Unplugfests l Integration of radio and baseband –CMOS, Bi. CMOS, Si. Ge Bipolar & Si. Ge Bi. CMOS, SOI Bi. CMOS l Partitioning - host processing EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Silicon Roll-Outs l Alcatel Microelectronics –CMOS single chip l Atmel/TEMIC –Radio, Class 1 PA –BB controller l Broadcom/Innovent –Radio sample now, BB controller –Single chip l Broadcom/Pivotal –Single-chip Radio & BB w/o control EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Silicon Roll-Outs l Cambridge Silicon Radio –Multichip Radio & BB –Single chip l Conexant/Philsar – 2 -chip Radio & BB –Single chip l Ericsson radio & module, first to sample solution l Hitachi –H 8 S (16 -bit MCU) next version optimized for Bluetooth l Infineon –Power Amps EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Silicon Roll-Outs l Intel: Ambler module & software l Lucent Technologies –Radio limited production now, full production –BB controller l Mitel –BB Controller l Motorola –Radio EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Silicon Roll-Outs l National –RF chip, now; Link Controller, now – 2 chip radio & BB l OKI –Radio l Philips –VWS 2600 x BB –BGB 100 & 110 True. Blue Radio, Blueberry BB –RF IC EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Silicon Roll-Outs l Si. Ge Microsystems –Power Amp l Silicon Wave –Radio, production l ST Microelectronics –Radio –Single chip radio & BB EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Summary l Ramp up for Silicon – 1 Q 2001 and 2 Q 2001 l Technology challenges –Cost, Host processing partitioning, Integration –Interoperability l Ramp up for Bluetooth-enabled equipment 2 Q 2001 and 2 H 2001 l Tremendous opportunity: Equipment, silicon, other services l Convey benefits & value to mass consumers EUS/KM 01/16. 01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
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