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blows the costs away

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Aerobox Implications of convection Air Flow schematic in a room with BHE Side View Warm air Rises by convection Coldest air travels along the floor The warm air cools and moves down to the floor 80 % of the heat produced by a normal radiator ascends toward the ceiling; only 20% spreads through the room.

Aerobox delivers solution The Aerobox produces a forced air flow that activates the air circulation , 100 % of the heat produced by the radiator spreads throughout the room.

Aerobox Competitors - way more expensive Competitors 1)Fancoil systems (Ciat) 2)Infrared heating systems (F. A. T. I. ) 3)Underfloor heating systems One fan coil costs over 500€ Expensive; No filters; Unbalanced spreadingof the heat Expensive; High repair costs

Aerobox Immense market potential Potential: 765. 000 flats 3. 825. 000 radiators

Aerobox How much can you save? Average heating costs: • 100 m² flat • 5 radiators • 1000€ heating costs per year • saving of 250€ • One Aerobox costs: 110 € Source: WSVO payback period of 2 years

Marketing Strategies Radio Outdoor 5% 0% Billboard 15% Newspapers/Magazines 40% Subway cars 20% Internet 20% 0% Indoor 0%

Profit and loss statement Aerobox Sold pieces for 70€ 5. 000 9. 000 12. 000 Our market share 1% 2% 3% Profit and Loss statement 1 st year 2 nd year 3 rd year Sales revenues +350. 000 € 630. 000€ 840. 000€ Production costs -245. 000€ -441. 000€ -588. 000€ Gross profit =110. 000 € =189. 000€ =252. 000€ Personal expenses -90. 000€ Other operating expences -14. 746€ -12. 746€ -17. 746€ EBIT Interest EBT Taxes Net Profit =-4. 764€ -8. 000€ =-12. 764€ -1. 750€ =-15. 496€ =86254€ -8. 000€ =78. 254€ -19. 563€ =58. 691€ =144. 254€ -8. 000€ =136. 254€ -34. 064€ =102. 190€

Break-Even-Point Break-evenpoint at 5274 sold boxes Aerobox

SWOT Strengths: -) Efficiency increase with little costs Easy installation: little running costs and maintanance free -) Environment friendly -) follow-up business Aerobox Weaknesses: -) We are “only” a group of students not a group of technicians -) The Aerobox might not fit on every radiator -) Dependant on direct customers Opportunities: Threats: -) The spreading throughout Austria and other European countries -)More social and environmental sponsorship through governmental organizations -) Someone (professional market participant) produces a similar product cheaper and uses mature distribution channels

Aerobox Future plans Cheaper Expand New design components market (different (in China, throughout colours etc. ) Turkey, …) Europe

-)Payback period after 2 years -) Immense market potential -)No installation costs -)Little maintenance -) cheap, clean and efficient -) preserves the environment Key-success of the AEROBOX Aerobox

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