Blog Monetization: Soup to Nuts Stephan Spencer, Founder & President, Netconcepts
Monetization Options • Google Ad. Sense • Yahoo Publisher Network • Search. Feed • Kontera • Click. Bank • Look. Smart • Look. Quick • Peak. Click • Affiliate Programs • Text link ad brokers (e. g. Text-Link. Ads. com, Link. Experts) • Chitika • Swickis (Eurekster) • Video ads (Revver) • RSS feed ads (e. g. Pheedo) • Donations / tip jar • Information products • Email newsletter advertising • Banner ads • Pay per lead programs (e. g. Modern. Click, Copeac, Pay. Per-Lead Power Ads System) • XY 7 • CPAEmpire • Azoogle Ads • etc. • Your mileage will vary. What works for some may not work for you.
Most Common Ways to Monetize • Affiliate links • Google Ad. Sense / Yahoo Publisher Network • Advertising / sponsorships – Text links – Banners • Donations / “Tip Jar” • Direct sales (hard products, information products)
Affiliate Links • Affiliate networks like Commission Junction offer hundreds of merchants • Datafeeds are best (e. g. cardoffers. com) • Some of the smaller networks can provide better offers with higher payouts than CJ (e. g. CX Digital, neverblueads)
What Are the Levers? • Turn the dial up on… – traffic (through SEO & SEM) – clickthrough rate on the ads – ad prices – number of ad units (Ad. Sense allows 3, and 1 link unit) – venues (videos, RSS feeds, emails, etc. ) • Content based ads and search ads
Don’t Make It Look Like an Ad • Text ads good; image ads bad • Which ad formats work best? – Good: Leaderboard, large rectangle, wide skyscraper – Bad: 468 x 60 banner – Experiment because it varies for each site • No border • Match your site’s background, font color, link color • Make use of the Link Unit too
Attract better ads • Make the ads more relevant – Use Section Targeting <!-- google_ad_section_start --> <!-google_ad_section_end --> – Ignore reader comments and navigation <!-google_ad_section_start(weight=ignore) --> <!-google_ad_section_end --> • Target more expensive keywords – Check bids and revise content accordingly – e. g. house painting vs. home improvement • Put competitors and low CTR advertisers on your block list • Dispense with Flash-based or graphics-rich approach. Content! • Keywords! in URL, H 1 tag, body copy, title tag, etc.
Optimize Placement • Where are your visitors most likely to look? https: //www. google. com/support/adsense/bin/s tatic. py? page=tips. html • Use a heat map clickthrough tool like Crazy. Egg to see where people tend to click • Definitely “above the fold” is best • Wrap content around it • Place near the search box, a “Submit” button, or other things that get looked at a lot
Public Service Ads • For when there isn’t a good paying ad to display • You can choose to display your own house ads instead – Google Backfill (allfeeds. com) – Google Ad. Sense Plus (googleadsenseplus. com)
Not All Visitors Are Created Equal • Crank up the ads for… – Lookie-loos who aren’t converting – Overseas visitors who aren’t your target audience
Channels • Up to 200 allowed • Group ads by format, by keyword, by location on the page, etc. • Two types – URL channels – Custom channels
What’s Going Too Far • Ads adjacent to images • Wrapping keywords or small bits of text within google_ad_section tags
Ad. Sense + YPN? • “publishers may now display other contextual ads on the same site or page as Google ads as long as they don’t have the same look and feel as our ads” -- Brian Axe of Google
YPN Optimization • http: //ypnblog. com/blog/2007/01/03/optimizin g-for-relevancy-part-i/ • http: //ypnblog. com/blog/2007/01/11/the-robotate-my-web-page…/ • http: //ypnblog. com/blog/2007/02/27/optimizin g-for-relevancy-part-iii/
Making Money While You Sleep • It’s child’s play! • If a 15 year old (now 17) can do it, why not you too? • Case in point: Neopets. Fanatic • Passive income: ~$1000/mo. from Google Ad. Sense • Effort required: 1 hr/month • Thank you, Google! My daughter, SEO-in-training
More Examples… • Innsite. com • Writers. net • Lockergnome. com
Thank You! • For a 60 minute screencast on how to optimize your blog, drop me your business card or email your request to seo@netconcepts. com • To contact me: stephan@netconcepts. com
Скачать презентацию Blog Monetization Soup to Nuts Stephan Spencer Founder
3d9cd16ebf8bf9e760ec6f20a2a72bf4.ppt