Bike share in a box There are two

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Bike share in a box. “There are two types of mayors in the world: those who have bike-sharing and those who want bike-sharing”. - Gilles Vesco, Vice President of Greater Lyon, France http: //www. flickr. com/photos/infomatique/3929887714/

The Problem: Congestion + Accessibility • Congestion a huge problem in Atlanta and elsewhere – 4. 2 billion hours, 2. 9 billion gallons of fuel wasted annually in U. S. cities – 75% of trips under one mile are made by car Your Share (Annual Congestion Costs) 60 40 Average 20 Atlanta Boston 0 Hours (c) 2011 via. Cycle, Inc. Gallons of Fuel Source: Urban Mobility Report 2

The Problem: Congestion + Accessibility • Many regions have little or no access to transit – Virginia Highlands, Poncey Highlands underserved by MARTA – Atlanta ranked 82 nd out of 100 top metro areas for transit access • TIA is a start. How to maximize its benefits? Source: Brookings Institute (c) 2011 via. Cycle, Inc. 3

One Answer: Bikesharing • Bicycle Sharing Potential: – 23% of urban citizens have a commute of less than 15 minutes – Better transit, first and last mile connectivity • Bicycle Sharing Results: – Proven to increase bicycle and transit modeshare – Proven widespread health benefits – reduced greenhouse gases, decrease in cardiac-related deaths Source: British Medical Journal, US Census American Community Survey (c) 2011 via. Cycle, Inc. 4

Bikesharing Evolved: via. Cycle • via. Cycle – Intelligent, distributed bicycle sharing technology – Generational leap over existing bike share programs – Uses technology to increase automation and ease of use – Leverage collaborative consumption (c) 2011 via. Cycle, Inc. 5

• Bicycle with Via. Cycle • Bike-mounted lock • Wireless data and GPS • In-hub dynamo charges during riding IT Infrastructure Equipment Technology • User Interface • Locate bicycles • Track usage • Manage account • Admin Interface • Control user accounts • Control payment • We provide a “bike-share in a box”: Everything an organization needs to set up seamless transit connectivity. (c) 2011 via. Cycle, Inc. 6

Benefits of Distributed Systems Flexible software No installation Cloud based infrastructure Current average price: $3875 per bike, $125 per month. More flexible, lower costs Existing programs require 1000’s of bikes to be financially viable. Distributed systems don’t. Other advantages: – Scalability – Faster design iteration – Extensive data – Customizable – Security – Secondary economic benefits * Typical customer charges and fees based on initial financial models and sales projections (c) 2011 via. Cycle, Inc. 7

Bicycle Sharing Market # of Programs Major Bike Sharing Services Worldwide 300 200 100

via. Cycle@GT Program • 6 month pilot program • 4 locations, 35 bikes • Web portal with bike locations, usage stats • Easy access to popular campus centers • Over 550 interested students so far, much more PR and awareness to come (c) 2011 via. Cycle, Inc. 9

via. Cycle@GT Program (c) 2011 via. Cycle, Inc. 10

via. Cycle@GT Program (c) 2011 via. Cycle, Inc. 11

Talk to Us! • Technology has huge potential for flexible, scalable transit – constantly

Environmental Impact Annual Program Impacts Individual via. Cycle User University System Reduced CO 2 emissions 658 kg 192, 243 kg Calories Burned 30, 019 11, 404, 095 Transportation Cost Savings $8, 487 $485, 756 • Potential to monetize CO 2 savings through carbon credits • Supplement infrastructure demand – parking, shuttles, etc. Cradle to Gate Manufacturing CO 2 Emissions (kg) Maintenance 200 Infrastructure (c) 2011 via. Cycle, Inc. Pe ak ak s O ff Bu n V s O n Pe SU Bu Plastic; 1. 5 Fuel Production da ng 0 Se Aluminum; 2. 37 Manufacturing 400 cy Circuit Board; 1. 4 Operation 600 Bi Bicycle ; 201 Other; 18. 49 Steel; 6. 05 800 cli Battery; 7. 17 kg GGE/PMT Full Lifecycle Emissions by Transportation Mode 13

Security • GPS-activated bicycle knows where it is at all times • Bikes can alert operators if improperly moved or stolen • Dual-stage lock: wrapped steel security chain + wheel immobilizer • Heavy-duty, welded aluminum frame with tamper-proof hardware (c) 2011 via. Cycle, Inc.

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