Beyond the 2008 Olympic Commercialization of Solar PV

Beyond the 2008 Olympic ——Commercialization of Solar PV Systems in China Group Member： Zhaojun, Song Zhiqing, Wang Zhaodong, Dai Zhongpin Gong Jicheng, Zhu Shantao, Yan Yiyang, Wang Shuyi

Contents Opportunity—— 2008 Beijing Olympic Game In üGreen power——Our promise üSydney——What we’ve learned? ü 2008——What we have to do? Situation——How to use Solar PV Step by step——Forground

Green power——Our promise To hold the percentage of high quality energy in energy structure of the Beijing Olympics over 80% u To supply customers with clean energy in marketing economy u u To setup an reliable and safe energy supplying system

The Olympics : a great opportunity The Olympics provide an opportunity for a nation to show her synthetic strength to the world ——for the Holder of the Olympics：a leading country in many fields ——for environmental technics ：an opportunity to a high level under government’s supports Roaming map of green Olympics

Lillehammer 1994 • presented the first “green” Games in the history of the Olympic Games – A card noted for environmental protection • Sport culture, environment : three pillars of the Lillehammer Winter • Project Environment-Friendly Olympics include the environmental groups in the day-to-day planning process – initiated more than 20 environmental concerned

Atlanta 1996 • ACOG presented an environmental policy statement on behalf of the environment to the IOC • Environmentally friendly measures taken: –waste –Energy consumption –Air pollution • PV modules installed on the roof of the main swimming facility – played a vital role in the 1996 Olympic games – provide 340 k. W of peak electrical power – world's largest installation of PV in buildings

Sydney 2000 • all projects demonstrate best-practice environmental design • 100% of permanent dwellings to generate their own household energy demands (1600 k. Wh/yr) byrooftop PV • The Athletes. Village reduces energy consumption to about 50% of comparable homes. Solar Energy – Solar energy amounts to

Olympic village photovoltaic solar energy panels fitted to 665 houses in total u the energy efficient design of the hotel reduces energy consumption by 40 % u u Photo Voltaic cells are installed on the roof of every house

Stadiums • PV system in most stadiums －Telstra stadium －Super. Dome －Regatta center Appliances with solar energy －Solar light、solar exit －environmental controller Solar plant －The Super Dome incorporates a 70 k. W photovoltaic power plant on the roof of the warm-up court Telstra stadium

Solar tower u u 19 solar towers Energy generation ： 160, 000 k. Wh/annum (19 towers) u During the day, the panels generate electricity and pump it into the local grid u at night when artificial light is required, a similar amount of power is drawn back from the grid

2008——What we have to do? u 300, 000 Watt Solar energy u. PV systems in the Olympic Park u. A percentage of 80%～ 90% Solar lights around the Olympic Stadiums u. Supply the Olympic Village with solar heated hot water

Contents Opportunity—— 2008 Beijing Olympic Game In üGreen power——Our promise üSydney——What we’ve learned? ü 2008——What we have to do? Situation——How to use ü Resouce Solar PV ü Products ü Solar PV System Step by step——Forground

Character of Solar • Jillion——No exhausting • Widespread——Can be used almost everywhere • Clean——No pollution and waste • Low Density—— 1. 39 KW/m*m • Unstable——affected by weather

Solar resource distribution

Solar Distribution in China Most places in China are rich in Solar resources!

Ways of Solar use & Products Photoelectricity Heating up using Solar Photoelectricity

Implementation of Solar PV Theory voltaic domino offset, producing and storing electricity Application • Mobile electrical source • Daily durable diminutive products, such as lamps and lanterns • Electricity generating network

Solar PV development plan in the advanced countries Japan • Declared by MITI, power installed capacity in 2010 to be 5 GW European Union • White paper of reproducible energy • power installed capacity in 2010 to be 3 GW USA • Five-year plan on PV System by Department of Energy from 2000 • power installed capacity in 2010 to be 4. 7 GW Australia • power installed capacity in 2010 to be 0. 75 GW

Progress of Solar PV in China 1958 Solar battery 1971 Dongfanghong Ⅱ Satellite 1973 Solar battery used on ground Ⅵ & Ⅶ five-year plan government supported the its development fetch in lines of solar battery 2000 total output of solar battery reached 3 MWp annually，added up to 15 MWp Drops behind the advanced countries for 10 -15 years

PV is a kind of green electricity unlimited Environmental friendly Substitute for traditional energy

Contents Opportunity—— 2008 Beijing Olympic Game In üGreen power——Our promise üSydney——What we’ve learned? ü 2008——What we have to do? Situation——How to use Solar ü Resouce PV ü Products ü Solar PV System Step by step——Forground üGreen power--PV üExperiences from the üCommercialization of abroad PV

Feasibility Analysis for Developing “Green Electric Power” Attitude of households and corporations • Household： 94. 2％favor • Corporation： 51. 6% favor Factors affect potential demand of green electric power • Incomprehension（small corporation） • High price（big corporation）

Feasibility Analysis for Developing “Green Electric Power” Support from government and policy 《China 21 st Center Agenda》 “Renewable energy sources is the base of future energy sources structure”，“the exploration of renewable energy should be put to the underlying position of the strategy of the national development strategy” Policies • Laws and rules • economic policy：tax, loan, subsidy • R&D • Marketing

Experience－Green Electric Power Market in USA “Green Price Program(1993)”: have implemented in 80 electric power corporations at the end of Aug. 2000. u Unconstraint Subscribe for Green Electric Power Program u Nonprofit Environment Origination play a active actors in green electric power marketing u Green Price Program Establish green price table Pay fix fee Donate fund

Experience－Green Electric Power Market in Netherlands Green Certificate Trade System 1997，the first “Green Certificate Trade System” was established during electric power corporations。Now the system had been replaced by the government trade system since Jul. 2001. Green Certificate make it much convenient that trade green electric power between different districts。

Experience－Green Electric Power Market in Netherlands Sketch Map of Green Certificate Trade System 政府赋予职责权利批准报告发证机关中央监督办公室中央登记数据库安装转申请接接受发电发让受放登记发放使用交易使用认证

Solve the problems——Government The main measures • Public propaganda • To Prop up by government policy • Introduce into GCS • Market supervising

Public Propaganda • Along with the promise of green Olympic Games by government to let more people know green power • Encourage the companies and investors to do propagandas • Encourage the international organization and civilian organization to do propaganda activities in China • Government purchasing

To Prop up by government policy • Encourage the power companies to provide green power for customers and give part rights to companies to institute the power price • Give good revenue policies to companies who provide green power • Encourage to choose power provider by bidding and guarantee the service quality

Introduce into GCS • According to the development of green market in China, the government can consider introducing into GCS in Chinese market

Market supervising • Authorize third party which has a good reputation to supervise the operation of the power company • Encourage the power companies to publicize the environment information to the public

Solve the problems——Corporations Recognize the industry circumstances-the main obstacles 1、System obstacles 2、Capital obstacles A: The prophase cost for the project is high B: The area needed is large 3、Equipments is behindhand 4、 The industry standards is not as clear as a bell 5、Be short of raw materials

Recognize the industry circumstance System obstacles v The current power management system is not right for the power trade-off between provinces v The current system to institute power price is not suitable for high cost proportion of green power

Search market opportunities Use SWOT analysis tool to confirm the strengths and weaknesses, and find the opportunities and threat The 2008 Beijing Olympic Games is a good opportunity for all related companies Use the product/ market develop matrix to analyze and find market opportunities Existing market Ⅱ Market development New product ⅠMarket infiltration Existing product Ⅲ Product development Ⅳ Develop in different fields New market

Measures taken by corporations 1、Exploit more channels to financing capital 2、Use the capital to purchase the most advanced equipments 3、The corporations cooperate each other and work out the industry standard with the government 4、Learn from advanced countries and companies the management and marketing experiences 5、cooperate with the upriver suppliers and promote the industry development together