Beyond blogs and wikis, there’s Traction Gilbane Boston - 2007 How to Ask Text? or Why do Enterprise Search and Text Mining Tools Need Blogs and Wikis? Jordan Frank www. Traction. Software. com jfrank@tractionsoftware. com (401) 528 -1145
Who is Traction Software, Who am I • Leading Enterprise Wiki and Blog Platform – Traction Team. Page commercial release in 2002 – Current release 3. 7. x • Funded: 2000 and 2002 – by In-Q-Tel (Venture arm of the CIA) – Slater Interactive and private investors • Customer Leadership – – 9 of the top 20 Pharmaceutical firms 14+ of the Global 100 DOD, US Air Force & Navy, DOJ, In-Q-Tel State of CT, State of TX Health • Deployments with • 10 s to 100, 000 s of users • 100 s to 100 s of 1000 s of posts • Black belt blogger? – Read mine at: www. tractionsoftware. com Now Free for 5 Users www. tractionsoftware. com
Two Words
Two Words Search
Top Yahoo Searches As reported, Tuesday November 20, 2007
Asking Questions Search
How Many? Search
Movie Max: Real Max: Siberian husky found at Disney Movie Site Sakhalin husky found via Wikipedia link 8 Below The Connector, a dog lover: http: //smartpei. typepad. com/ robert_patersons_weblog Search The Expert (and an artist): http: //www. babayaga. ca/
Why do Blogs Matter? Search
It takes a haystack… … to find a needle!
Time Offers Context to History Doug Engelbart’s NLS (o. NLine System a “hypertext journaling system”) first demonstrated in 1968 brought time to hypertext.
Time Offers Context to History Doug Engelbart’s NLS (o. NLine System a “hypertext journaling system”) first demonstrated in 1968 brought time to hypertext.
Without Time, a Stack London Bombings US Election day Deepthroat Revealed Indian Ocean Tsunami W. VA Coal Mine Accident Constitutional vote in Iraq Terri Schiavo Dies Israel/Hezbollah Conflict Rep Cynthia Mc. Kinney Altercation 71 Religious Anti-War Protesters Arrrested on Capitol Hill Hurricane Katrina
With Blogs, the Needles • Blogs point to whats important • They open the door to what’s important
PHARMABLOGGER, An insider with an attitude Covered Topics • Guidant / J&J • DTC • Morning After • Autism Bloggers Link to • News • Web Pages • Each other Formerly at www. Pharma. Marketing. Blog. com
What Drives Cancer News? Search
If I Had a Hammer… … I would be out of luck But with right tool, I can find the relevant 0. 0001% of content: ? www. blogpulse. com
The Patterns Deliver Answers Mrs. Superman raises cancer awareness, • for a few days • from sci fi • to main stream An opportunity… or a flash in the pan? Follow the “story” with RSS www. blogpulse. com
Why Does Enterprise Search Suck? Search How Do I Fix It? Search
TMI - Not BI A B C D E F G H I 1 2 3 4 5 6
Just Add Blogs - For A Start + Pages People + Widgets + Comments + Links + Tags + Time Content
Content - Databases • Internal and external • Records are added, changed • Drug Database – QL 2 Web. QL Captured IDDB update – Including status notice – Keyword highlighted
Content - News • Journal articles • News wires • Blogs • Example shows – QL 2 Captured article – Highlighted key words – Tags – Embedded comments
Content - Page Changes • Example shows – Traction Report of all QL 2 Captured Changes – View of specifics
Enterprise Blogs Pull it Together Outside source + Inside Source + Commentary and Analysis ________ Truly Contextual Collaboration And a Nice Haystack
Asking People Questions? Search
Searching for People Searching for people, starts with searching for content. 8231 hits, a good stack! Do a Visual Scan, or Dig Deeper…
Searching for Inside Experts Author entity delivers an explicit “Expert Cloud” Drill down further, or dial their extension!
Searching for Anyone Names entity delivers an implicit “Person of Interest Cloud” Drill down further, or phone a friend!
Any Questions? Search Jordan Frank www. Traction. Software. com jfrank@tractionsoftware. com (401) 528 -1145
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