Belarusian State University CONTENT

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Belarusian State University

CONTENT • • • Introduction Information Report and production Competitors Model range Features

Introduction Hello ladies and jentlemen! My name is Denis. My purpose today is to tell you some information about BMW company. I choose this topic because I like this car brand. Please listen attentively, and if you have any questions , feel free to ask me at the end of my presentation.

BMW • is Bavarian Motor Works • is a German automobile, motorcycle and engine manufacturing company founded in 1916. • It also owns and produces Mini cars, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad. • Company motto is «The Ultimate Driving Machine» and «Sheer Driving Pleasure» .

REPORT • Total employees - 105, 876 (2012) • Revenues for 2012 amounted to € 76. 84 billion, net profit - € 5. 12 billion • In 2012, the BMW group produced 1, 861, 826 automobiles and 125, 284 motorcycles across all its brands.

PRODUCTION • It is reported that about 56% of BMW-brand vehicles produced are powered by petrol engines and the remaining 44% are powered by diesel engines. • Of those petrol vehicles, about 27% are four-cylinder models and about nine percent are eight-cylinder models. • BMW also has local assembly operation using complete knock down components in Russia, for 3, 5, 7 series and X 3.

COMPETITORS • BMW is part of the "German Big 3" luxury automakers, along with Audi and Mercedes. Benz, which are three best-selling luxury automakers in the world.

MODEL RANGE • The model range of company BMW contains: Ø Sedans; Ø Coupes; Ø Convertibles; Ø Roadsters; Ø Crossovers; Ø SUVs.

Sedan

Roadster

Crossover

SUV

SUV

FEATURES • Distinctive features of design of the BMW cars are "angel eyes“, a characteristic front grille and high-performance derivatives of their cars are produced by their BMW M Gmb. H subsidiary.

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