Becoming a Healthy Choice Facility Offering Healthy Food

Becoming a Healthy Choice Facility Offering Healthy Food and Beverages at (Blank) Recreation Centre Stay Active Eat Healthy Presentation 1

Why are we here? ü Childhood physical inactivity, obesity and adult chronic disease is an epidemic. ü Recreation facilities are “key community settings” and can influence behaviour of people in the community. ü Offering healthy choices is a chance to make a difference in the health and well-being of your community. Stay Active Eat Healthy Presentation 2

Obesity Trends* Among Canadian Adults (*BMI 30, or ~ 30 lbs overweight for 5’ 4” woman) HPS-1985 No Data <10% 10%-14% 15 -19% 20 -25% 25+% Katzmarzyk PT. Can Med Assoc J 2002; 166: 1039 -1040; Statistics Canada 2002/04 Stay Active Eat Healthy Presentation 3

Obesity Trends* Among Canadian Adults (*BMI 30, or ~ 30 lbs overweight for 5’ 4” woman) NPHS-1998 No Data <10% 10%-14% 15 -19% 20 -25% 25+% Katzmarzyk PT. Can Med Assoc J 2002; 166: 1039 -1040; Statistics Canada 2002/04 Stay Active Eat Healthy Presentation 4

Obesity Trends* Among Canadian Adults (*BMI 30, or ~ 30 lbs overweight for 5’ 4” woman) CCHS-2000 No Data <10% 10%-14% 15 -19% 20 -25% 25+% Katzmarzyk PT. Can Med Assoc J 2002; 166: 1039 -1040; Statistics Canada 2002/04 Stay Active Eat Healthy Presentation 5

Obesity Trends* Among Canadian Adults (*BMI 30, or ~ 30 lbs overweight for 5’ 4” woman) CCHS-2002 No Data <10% 10%-14% 15 -19% 20 -25% 25+% Katzmarzyk PT. Can Med Assoc J 2002; 166: 1039 -1040; Statistics Canada 2002/04 Stay Active Eat Healthy Presentation 6

Obesity Trends* Among Canadian Adults (*BMI 30, or ~ 30 lbs overweight for 5’ 4” woman) CCHS-2004 No Data <10% 10%-14% 15 -19% 20 -25% 25+% Katzmarzyk PT. Can Med Assoc J 2002; 166: 1039 -1040; Statistics Canada 2002/04 Stay Active Eat Healthy Presentation 7

Addressing early childhood behaviour Stay Active Eat Healthy Presentation 8

The antecedents of osteoporosis are present in childhood Stay Active Eat Healthy Presentation 9

The antecedents of Type II diabetes are present in childhood Stay Active Eat Healthy Presentation 10

Maintaining a healthy weight is a balancing act Calories In = Calories Out Stay Active Eat Healthy Presentation 11

Marketing and obesity ü Heavy marketing of energy-dense foods and fast-food outlets are PROBABLE causes of obesity - (FAO/WHO, 2002) ü “Contemporary obesity is a natural and appropriate response to the environment in which we live. ” Dr. James Hill Stay Active Eat Healthy Presentation 12

Portion distortion Muffin 20 Years Ago Today 210 calories 1. 5 ounces 500 calories 4 ounces Calorie difference: + 290 Stay Active Eat Healthy Presentation 13

Portion distortion Cheeseburger 20 Years Ago Today 333 calories 590 calories Calorie difference: + 257 Stay Active Eat Healthy Presentation 14

Portion distortion French Fries 20 Years Ago 210 calories 2. 4 ounces Today 610 calories 6. 9 ounces Calorie difference: + 400 Stay Active Eat Healthy Presentation 15

Portion distortion Soda 20 Years Ago 85 calories 6. 5 ounces Today 250 calories 20 ounces Calorie difference: + 165 Stay Active Eat Healthy Presentation 16

Children are provided fewer healthy choices from an early age Stay Active Eat Healthy Presentation 17

Recreation facilities = over 50 million visits per year ü At a recreation facility, people should have the opportunity to support their health. ü People can’t make healthy food and beverage choices when those choices are limited. Stay Active Eat Healthy Presentation 18

What’s wrong with this picture? Instead…make the healthy choice the easy choice Stay Active Eat Healthy Presentation 19

Traditional concession. Where’s the choice? Stay Active Eat Healthy Presentation 20

Traditional concession menu. Where’s the choice? Stay Active Eat Healthy Presentation 21

Traditional vending. Where’s the choice? Stay Active Eat Healthy Presentation 22

Surroundings matter ü People are conditioned by their surroundings. ü When the environment is not supportive of health, then people tend not to make healthy choices. Stay Active Eat Healthy Presentation 23

Integrated marketing & the power of brands ü Brand product marketing is omnipresent. ü Recreation facilities and events are common advertising venues. ü Marketing is integrated across all media: – – – product packaging TV, radio, print media Internet buses, billboards, marquis signage events and point-of-purchase sales points promotional clothing and giveaways Stay Active Eat Healthy Presentation 24

Better choices are possible ü Schools offer healthy choices in vending and food services. ü The next step is for recreation facilities to offer healthy choices. Stay Active Eat Healthy Presentation 25

Healthy vending launch: New Westminster, BC Canada Games Pool Stay Active Eat Healthy Presentation 26

Prevention is the key ü The antecedents of adult chronic diseases are present in childhood. ü Supporting healthy choice behaviour has lifelong benefits. Stay Active Eat Healthy Presentation 27

Make a difference in your community ü Make changes to your recreation facility in: – – – Vending Food service outlets (concessions) Recreation programs (external and internal) Events, meetings, celebrations Fundraisers Workplaces Stay Active Eat Healthy Presentation 28

What about profits? ü Research shows a profit can be made with healthy choices in vending, food services and at fundraising events. ü Consider the best possible strategy for your facility. ü Look for grants and partners to support your efforts. ü Monitor changes to assess your R. O. I. Stay Active Eat Healthy Presentation 29

Healthy Choice Facility challenge ü Try a 100% healthy concession day or event. ü Re-evaluate your fundraising -- do an activity other than a bake sale. ü Change your vending machines to mostly healthy choices. ü Eliminate sugary beverages like pop from vending and concessions. ü Offer healthy choices at meetings. Stay Active Eat Healthy Presentation 30

Be remarkable. Make the healthy choice the easy choice for your community. “People become really quite remarkable when they start thinking that they can do things. When they believe in themselves they have the first secret to success. ” - Norman Vincent Peale Stay Active Eat Healthy Presentation 31

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