BECOME A STAR PLAYER IN THE INFUSIONSOFT PARTNER PROGRAM presented by: CINDY EAGAR @infuseaffiliate
GAME PLAN SESSION OVERVIEW • Season Highlights New improvements to our Partner Programs • Best (and Worst) Plays Effective Ways to Market Infusionsoft • Let’s Get Ready to Rumble How to access your tools and reports • Q&A
SEASON HIGHLIGHTS New Improvements to our Partner Programs
SEASON HIGHLIGHTS OPPORTUNITY IS KNOCKING 40% of our sales each month have been with the influence of a partner.
SEASON HIGHLIGHTS New Partner Program - Referral Partner • Easy to enroll • User friendly resource center • Better communications • Enticing commissions
BEST (AND WORST)PLAYS What’s working and what’s not
BEST & WORST PLAYS The Ideal Profile Small businesses who: • Have a website with traffic (500+ visits/month) • Have an email list (1000+ contacts) • Speak English and do business in an English speaking countries • Have a marketing budget • Have been in business 1+ years
BEST & WORST PLAYS The Ideal Profile Small businesses who: • Want to track marketing ROI & effectiveness • Want to increase conversion from web traffic • Want to improve follow up with leads & customers • Want to improve internal efficiency through automating workflow • The business is their sole source of income
BEST & WORST PLAYS Leverage Your Best Resources • Your list • Your website / blog • Your social media following • Your live or digital events
BEST & WORST PLAYS Email Marketing • (Automate!) Add an email template to your follow-up sequence • Monthly newsletter • Segment of your list
BEST & WORST PLAYS Link or Banner on Your Site (Automate!) • Place on high traffic pages • Place above the fold • Place on Home page or Resources Page • Website Conversion Calculator Widget • Marketing IQ Test
BEST & WORST PLAYS Genuine Endorsement • Post on your site • Blog post • Social sites • Video or text • Make a series
BEST & WORST PLAYS Live or Digital Events • Pass out Infusionsoft brochures • Include Infusionsoft in your presentation • Demonstrate the power of SMS lead capture
BEST & WORST PLAYS Use the Right Message Uneducated Prospects • Have never heard of Infusionsoft • Don’t understand the power of lead capture and nurture • Are unfamiliar with the concept of automated follow-up
BEST & WORST PLAYS Use the Right Message Uneducated Prospects Drive them to a Free Report: • Conversion Guide • Marketing IQ Test • Internet Marketing Guide • Small Business Growth Guide • The Edge of Success: 7 Building Blocks
BEST & WORST PLAYS Use the Right Message Educated Prospects • Know who Infusionsoft is and what we do • Understand the power of lead capture and nurture • Are familiar with the concept of automated follow-up
BEST & WORST PLAYS Use the Right Message Educated Prospects Drive them to: • The Demo • A Webinar • A Free Trial • The Buy Now Page
BEST & WORST PLAYS What NOT to do • Don’t use Infusionsoft trademarked terms or any variations or misspellings in your domain. • Don’t bid on any Infusionsoft trademarked terms or any variations or misspellings.
BEST & WORST PLAYS What NOT to do • Don’t blast your list • Don’t spam your social followers • Don’t ignore best practices
LET’S GET READY TO RUMBLE How to access your tools and reports
GET READY TO RUMBLE HELPFUL LINKS • Affiliate Resource Center: https: //crm. infusionsoft. com/Affiliate • Sales & Commissions Portal: http: //netsuite. com • Affiliate Launchpad: http: //affiliates. infusionsoft. com • Register a Lead: http: //infusionsoft. com/referafriend
READY TO RUMBLE Affiliate Resource Center https: //crm. infusionsoft. com/Affiliate (must use UPPERCASE A) • • Go here to get your Resources Go here to get your Link Tracking Stats Go here to get Helpful Links Just go here
READY TO RUMBLE Affiliate Resource Center https: //crm. infusionsoft. com/Affiliate (must use UPPERCASE A)
READY TO RUMBLE Affiliate Resource Center https: //crm. infusionsoft. com/Affiliate (must use UPPERCASE A)
READY TO RUMBLE Sales & Commissions Portal http: //netsuite. com • Go here to see your sales • Go here to see your commissions • Go here to see usage info about your referrals (last login, # of logins, etc)
READY TO RUMBLE Affiliate Launchpad http: //affiliates. infusionsoft. com • Go here to get ideas on how market Infusionsoft • Go here to get best practices
READY TO RUMBLE Register a Lead http: //infusionsoft. com/referafriend • Go here to hand off a warm lead • Go here if you like getting paid for your referrals (don’t just call a sales rep)
Q&A Cindy Eagar | Partner Program Manager cindy. eagar@infusionsoft. com | @infuseaffiliate
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