BEAUTY BASICS EVENT How to Conduct a Successful

BEAUTY BASICS EVENT How to Conduct a Successful Event

EVENTS PLAN OF ACTION • Average retail sales per Beauty Event ≈ $1, 000 • 30% retail profit of Motives® Cosmetics • $1, 000 retail sales of Motives® Cosmetics = $300 or more in profit • $1, 000 retail sales of Motives Cosmetics = 500 BV or more

EVENTS • Expose the products to a greater number of people at one time • Capitalize on energy and enthusiasm of the attendees • Helps you capture new customers • Helps you identify new host/hostess • Helps you identify potential business partners

FIVE KEYS TO A SUCCESSFUL BEAUTY BASICS EVENT 1. Have a motivated host/hostess 2. Ensuring great attendance 3. Event preparation/set-up/execution 4. Close the sale 5. Book future events and follow-up

Beauty Basics Event Forms

Beauty Basics Event Outline

Beauty Basics Event Invitation Print out prior to event to hand out or display

Beauty Basics Event Survey Print out have guests fill out during social time

Motives® Face Chart Print out and give one to each guest to use during product demonstration

Beauty Basics Event Suggested Products Guide

Beauty Basics Event Kits

Beauty Basics Event Order Form

How to Conduct Beauty Basics Event

PRE EVENT • Decide on a date – Best time is right after work for example: 6 PM • Set a goal with your hostess – Review Motives® Hostess Incentive Program • Review agenda with the hostess – Agenda – Layout, lighting, displays • Hostess should invite 30+ people personally and send follow-up email to guarantee 12 guests • Coach hostess on what to say to book events

ENSURING GREAT ATTENDANCE CALLING TO INVITE GUESTS • Sample Script: Hi _____. Are you doing anything next Thursday? Well, I came across this amazing cosmetic line that is the quality of Chanel but half the price. I am hosting a Beauty Basics Event at my home. I know you like make up, looking great and saving money just like me. It is only a hour or so and it would mean a lot to me if you would come I really value your opinion. I only have 10 spots open can I count on you to be there?

ENSURING GREAT ATTENDANCE RSVP CALL • Confirm by phone the day before the event to ensure great attendance and a successful event • Tips to a successful RSVP Call – If possible have the Presenter do RSVP calls (your friends and family are more likely to cancel on you and will feel bad to cancel on the presenter they don’t know) – When calling tell them you have heard great things about them from the hostess and you are looking forward to meeting them – Make sure you ask them “Can we count on you to be there and help out (hostess name) achieve her goal? ”

MOTIVES® BEAUTY BASICS PREPARATION • Print out all required handouts and place them in a Motives or Manila folder: – Motives Face Chart – Beauty Basics Survey • Beauty Basics Event– If your event is from 6 PM-8 PM, social time would be from 6: 00 -6: 30 PM, event 6: 30 -7: 30, closing sales 7: 30 -8 – 30 minutes for social time before event starts to allow guests time to show up • Start promptly even if all guests are not there

MOTIVES® BEAUTY BASICS EVENT SUPLY LIST • • • Motives Top 10 products Motives Catalogs Motives Kabuki Brush Motives Foundation Brush Motives Makeup Mirror Other Motives products– – • • • Beauty weapon Any color foundation for demo Disposable lip brushes Disposable mascara wands Hand Sanitizer Brush cleaner Makeup wipes/remover Q-tips, makeup sponges Black table cloth • • • Name Tags Computer Pens/Sharpies/calculator Motives Folders/Manila Folders Copies of: – Motives Order form – Beauty Basics Order Form – Motives Face Chart – Beauty Basics Survey – Beauty Basics Kits Isotonix- OPC-3 Beauty Blend Isotonix Calcium Isotonix Activated B-Complex Mochatonix Ultimate Aloe Juice

MOTIVES® BEAUTY BASICS EVENT SET-UP • Arrive one hour before start time to set up • Display Tables: – Always cover with black tablecloth – Keep it sleek, professional and attractive – Display Motives Top 10 products (keep it simple) • Optional Display: ― Skincare products, Motives for La La Products and any other Motives products • Expand Your Business with Cross Over Products: – – – OPC-3 Beauty Blend Isotonix Calcium Plus Isotonix Activated B-Complex Mochatonix Ultimate Aloe

MOTIVES® BEAUTY BASICS SET-UP CLOSING AREA • Set up a Special Area for Closing Sales: – Motives order forms, Beauty Basics order form, receipts, pens, calculator, price list, catalogs and add-on display products • Closing Tools – – – Motives Order Forms Beauty Basics Order Form Catalogs with business card stapled to it Calendar to book future events Computer, if possible

MOTIVES® BEAUTY BASICS EVENT EXECUTION

MOTIVES® BEAUTY BASICS EVENT EXECUTION Social Time-(half hour prior to event starting) • Greet each guest • Hand out name tags • Hand out Folders ―Ask guests to fill out the Beauty Basics Survey before the event starts

MOTIVES® BEAUTY BASICS EVENT EXECUTION New Distributor OR Host/Hostess: • Host/ Hostess: Welcome & Thank everyone for coming • Host/Hostess Share 2 Min. Commercial • Introduce Presenter: They give their 2 min com. • Presenter has guests introduce themselves (have them reference what they filled out in the Beauty Basics Survey)– Name, what they do and why did they come tonight? – What is the one makeup item you can’t live without – What is one makeup challenge you have?

MOTIVES® BEAUTY BASICS EVENT EXECUTION Presenter • Explain what makes Motives unique • Talk about “hot press” • Discuss Motives’ Celebrity following • Explain that Motives has products that are: – Mineral-based – Customized for all skin tones – Hypo-allergenic and non-comedogenic • Explain Market America/Shop. com ― ― Product Brokerage concept Shopping portal Proven track record of over 20 years Financially strong, in multiple countries • Do not do full makeovers!

MOTIVES® BEAUTY BASICS EVENT EXECUTION PUSH PLAY FOR YOUTUBE VIDEO • Introduce Motives by Loren Ridinger • Play video from youtube “MOTIVES PRODUCT DEMO” 2 minutes 58 seconds

MOTIVES® BEAUTY BASICS EVENT EXECUTION • Ask guests to pull out the Motives Face Chart from the Manila/Motives folder • Read the names of the Top 10 Motives products: Perfecting Face Primer - Invisi-line - Eye Base Miami Glow - La La Lip Shine - Luxe Precision Eye Line Essential Brow Kit – 10 Years Younger - Foundation Brush La La Mineral Mascara • Explain that you will be demonstrating the Top 10 products– Let them look at all the products after your demonstration, as well as any other products that you have on display

MOTIVES TOP 10

MOTIVES® BEAUTY BASICS EXECUTION PRE-PRODUCT DEMO • Discuss proper sanitation etiquette for handling make-up • No double dipping, use disposables • Use spatulas to remove cream products from container • Do NOT use the back of your hand to sample • Have the guests see you put on hand sanitizer

PRODUCT DEMO PERFECTING FACE PRIMER Perfecting Face Primer • Think of the surface of the skin as an orange with grooves and ridges • You want to make the surface become like an apple – smooth and uniform • Put Motives Perfecting Face Primer on one hand not the other • Apply powder on top of both hands and show the difference • Delivers flawless, smooth-looking skin

PRODUCT DEMO INVISI-LINE: • Demonstrate on one guest using the Eye Primer Brush • Apply a small amount of product to the flat side of the brush and tap it in • Fills fine lines and wrinkles (like “spackling” does for walls before paint) • Brightens the skin around the eyes • Visible difference immediately for men and women alike

PRODUCT DEMO EYE BASE Eye Base§ Neutralizes discoloration on the eye lid § Holds eye shadow better and makes it last § Shadows will look like their true color

PRODUCT DEMO MIAMI GLOW BRONZER WHERE DOES THE SUN KISS YOU? Sun Kissed Bronzer Good for any skin Easy to apply Makes skin look healthy Gives that “JLo Glow”

PRODUCT DEMO LA LA MINERAL LIP SHINE IN CELEB • Apply with disposable lip brush to the Guest you used for Miami Glow demo. Explain this is our top selling shade it is beautiful on everyone • Beautiful color on every skin tone • Great staying power for a gloss • Not sticky or slick

PRODUCT DEMO LUXE PRECISION EYE LINE: • Demonstrate with a small swipe on the back of each person’s hand. • Ask them not to touch it until it dries, then have them touch it to see how it stays on. • Easy application (smooth like a fine tip sharpie) • Long wearing, will not smudge (Sample only on backs of hands not eyes) • Looks like liquid liner application only with a pen, you can make a thin or thicker line

PRODUCT DEMO ESSENTIAL BROW KIT Essential Brow Kit • 1 st take brush at the side of the nose straight up to the inner corner of the eye that is where brows should start • 2 nd take brush at the side of the nose up through the outer part of the pupil that is where the arch should be • 3 rd take the brush at the side of the nose up through the outer part of the eye that is where brows should end • Use Ess. Brow Kit to fill in and define the brows

PRODUCT DEMO 10 YEARS YOUNGER: • Demonstrate on a Guest the proper way to spray • Spray in a T shape fan with piece of paper, spray in an X Shape fan again • Cools the temperature of your skin so makeup will not melt off • Sets your makeup to last all day AND under extreme conditions • Can be used in place of water for eye shadow liner & airbrushing

PRODUCT DEMO FOUNDATION BRUSH: • Demonstrate how using a brush uses less product and saves money • Take any color of liquid foundation and put 2 circles on a mirror (about a little smaller than a dime size) • Take the makeup sponge and rub over the foundation to spread it on the mirror (only on half of the mirror) • Then take the Foundation Brush and go over the foundation on the other side of the mirror and spread it on the mirror, this will show the sponge absorbed all the foundation and the brush was smoother and didn’t waste product

PRODUCT DEMO LA LA MINERAL MASCARA LA LA MINERAL VOLUMIZING & LENGTHENING MASCARA: • Give a disposable mascara wand to every guest and allow them to sample the mascara • Gives volume & length to lashes • It’s a MINERAL MASCARA which makes it safe for even the most sensitive eyes • Won’t dry or flake on your lashes

ISOTONIX OPC 3 BEAUTY BLEND • Supports a healthy complexion • Supports a smooth, soft and even-toned complexion • Promotes healthy functioning of the skin at the cellular level, which results in healthy, vibrant-looking skin • Helps maintain healthy collagen production • Helps maintain skin elasticity and moisture • Helps maintain healthy connective tissue • Helps maintain healthy hair and nails – biotin

ULTIMATE ALOE JUICE- Strawberry Kiwi (other flavors available) • • Tastes Great!! Promotes digestive health Promotes a healthy immune system Promotes natural healing MOCHATONIX- Cappuccino Flavor (other flavors available) • • Nutritionally balanced drink Promotes mental focus and memory Promotes heightened energy and endurance Supports weight loss and control

MOTIVES® BEAUTY BASICS EVENT CLOSING THE SALE It is important to ask the Guests: • Is there any reason you would not want to get started using these amazing cosmetics right away? • When closing the sale use the word “which” – Avoid- “Do you need any products? ” Instead use, “Which products do you need to start with today? ” – Avoid- “Did you want to buy anything today? ” Instead use, “Which of the products will you be taking home today? ” • Focus on selling the Special Kits

MOTIVES® BEAUTY BASICS EVENT CLOSING THE SALE Explain three ways to purchase the night of the event: 1) (Hostess) has a few products in stock and if you are lucky you can take your products home tonight. We will also make you a Motives Preferred Customer for future special deals. 2) If (Hostess) does not have the items you want, they will order them and deliver them or they can be shipped to your door and you will get cash back for your purchase. 3) My favorite way to purchase is to buy at Beauty Advisor cost. If you are interested in developing a weekly income, please let us know and we will get you more info.

BOOK FUTURE EVENTS • Offer guests the opportunity to host their own event and earn free products or a discount • Identify potential Business Partners who want to learn more about the powerful business behind Motives® Cosmetics. Book another date to show them what you do and ask for help in finding the right people • Thank them for coming • Book next event- We book event to event. • Do not let them leave without booking another event

EVENT PROCESS Follow-Up and Begin Building In-Depth: Follow-up with new customers, hostess, potential Business Partners Team Building: 12 potential Business Partners. Identify two new prospective Business Partners – directly or through referral. If there are interested people at event, share business plan with host/hostess. Sell $1, 000 retail Follow-Up Events Find 2 Prospects Retail: Goal $1, 000 12 guests = 12 new customers Find Next Host: 12 potential hosts that have experienced product and seen an event. Book next event before you leave!

It all comes down to the 5 Re’s recruit By Relationships + Retail To Retain = Residual