BAILIE Dr LIZ CAMERON M A D Univ

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BAILIE Dr. LIZ CAMERON M. A, D. Univ Chair – Culture & Sport Glasgow, Vice Chair – Glasgow City Marketing Bureau Stavanger Innovation Summit, “Transforming City Regions”, June 2009 1

Where We Were “GLASGOW – SECOND CLASS CITY” “NO VISION IN THE FACE OF URBAN DEVASTATION” 2

‘Developing The Potential’ Mc. Kinsey Report 1984 ‘Economic Value Of Arts’ Policy Studies Institute 1988 3

Early Interventions 1983 1988 Burrell Glasgow’s Glasgow Garden Collection Miles Better Festival 4

Impact & Legacy “GLASGOW’S NO MEAN CITY ANYMORE” Wall St Journal “THE UGLY DUCKLING OF EUROPE HAS TURNED INTO A SWAN” Los Angeles Herald 6

Impact & Legacy • • • Capacity of cultural sector expanded New creative opportunities unlocked International contacts expanded New arts organisations created New venues created 7

Impact & Legacy : Infrastructure 1990 Tramway 1990 Glasgow Royal Concert Hall 1996 Gallery of Modern Art 8

Impact & Legacy : Events 1994 Celtic Connections 1996 Festival of Visual Arts 1999 UK City of Architecture & Design 9

Impact & Legacy : Infrastructure 2006 Kelvingrove Art Gallery and Museum 10

Impact & Legacy : Infrastructure 2006 City Halls 11

Developing a Year Round Major Events Programme 12

Where We Are • Glasgow attracts 2. 8 million visitors per annum who generate £ 700 million for the local economy. • 31, 000 people were employed in tourism related activities in Glasgow throughout 2005 and 2006, representing 17% of the total tourism workforce in Scotland. • Kelvingrove Art Gallery & Museum is Scotland’s most popular visitor attraction and the 14 th most visited museum in the world. 13

Developing Creative & Cultural Industries Dedicated Delivery and Audience Development Supporting the infrastructure and developing audience Dedicated Business Facilities Film City at former Govan Town Hall, Wasps at the Briggait, Trongate 103, new home for the Visual Arts in the Merchant City opens April 2009 Tailored Business Development and Training Support… Glasgow Film Fund, Glasgow Design, Internationalisation Programmes, Trade Development, Targeting Technology Major Themed Developments Digital Media Campus, City Science Campus, Visual Arts Quarter 14

2007 Culture and Sport Glasgow formed 10 – year Tourism Strategy launch 2008 UNESCO City of Music 2009 Trongate 103 2011 Riverside Museum 2012 NISA and Velodrome 2013 2014 Arena at SECC 15

As Others See Us “Brimming with style and culture, Scotland’s biggest city is a revelation. ” 18

BAILIE Dr. LIZ CAMERON M. A, D. Univ Chair – Culture & Sport Glasgow, Vice Chair – Glasgow City Marketing Bureau Stavanger Innovation Summit, “Transforming City Regions”, June 2009 19

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