d4a234c0910ef8eae667cf045aa759c0.ppt
- Количество слайдов: 18
Bad News Messages 1 ENGL 316 (18 SLIDES)
Bad-news messages 2 Compose a message that u rejects an idea. u refuses a favor. u refuses a claim. u is a bad-news announcement.
Prefer the DIRECT plan when 3 Writing to superiors The bad news involves an insignificant matter The reader prefers directness The reader expects a “no” response The writer wants to emphasize the bad news
Prefer the INDIRECT plan when 4 Writing to colleagues and subordinates for whom the logic of the process is as important as the end result. Writing to someone outside the organization who may need to be carefully convinced or urged to action. The reader prefers the indirect approach You don’t know the reader
Presenting bad news directly 5 Present a brief rationale along with the bad news. Follow with needed explanation. End with a friendly, off-the-topic closing.
Presenting bad news indirectly 6 Begin with a buffer. Justify your decision. Present the bad news. Close on a positive note.
Types of buffers 7 AGREEMENT I agree with you that full-color visual aids are more effective and attractive than black-and-white ones. APPRECIATION Thanks, Tony, for taking the initiative to research the feasibility of purchasing a color printer for our training department.
Buffers 8 COMPLIMENT Congratulations, Tony, on the 95 percent approval rating from our seminar participants. That’s a first for our department. FACTS Last week’s approval of our Westinghouse proposal will mean a dramatic increase in the number of technical seminars we’ll sponsor next year.
Buffers 9 GENERAL PRINCIPLE I believe in furnishing our trainers with the tools that they need to fulfill our company’s training needs. GOOD NEWS The new Barco projection system that I approved yesterday will enable us to produce multimedia training sessions for the first time.
UNDERSTANDING 10 I want you to know that I support your efforts to increase the effectiveness of our training mission. üNeutral üRelevant üSupportive üInteresting üShort
Giving the bad news 11 To enable us to have the funds needed to finance our move into multimedia presentations, we’re delaying all other capital equipment purchases for six months. These presentations are projected directly from the computer itself, thereby avoiding the need to print color transparencies. üSubordinated üPositive üImpersonal
Closing on a positive note 12 BEST WISHES Best wishes, Tony, as you continue your efforts to strengthen the training mission of our organization. COUNTERPROPOSAL To help ensure the timely printing of your transparencies, I would be happy to authorize courier service to and from the print shop until we’re able to consider this matter further.
Closings 13 OTHER SOURCES OF HELP In the meantime, Marc Dye has indicated that we can use the Kodak color copier in the marketing department for making one or two color copies at a time. RESALE OR SUBTLE SALES PROMOTION Comments that I hear from my colleagues in other departments reinforce my own belief that the training department contributes substantially to the overall success of our firm. Thanks for your help, Tony.
LAB 9 test 14 1. promote (SPELLING) A major educational campaign is under way to prommote dimfluorescent (SPELLING) 2. ming, even though most designers are not using flourescent lamps 8 (MEASUREMENT) Two (FIRST WORD IN SENTENCE) 3. with a dimming range as low as eight percent. 2 recent develop 4. ments, however, have broadened the range of possibilities for de 5. signers—compact fluorescent lamps and electronic ballasts.
6. National Dimming Institute (PROPER NAME) The national dimming institute, made up of leading elecmanufacturers (SPELL OUT) 7. trical mfrs, seeks to increase awareness of the benefits of Education (NOUN PLUS NUMBER) 8. lighting controls. The group’s education 101 program has released CD-ROM (NO PERIODS) 9. a C. D. -R. O. M. that will be widely distributed. 15
10. Advanced Lighting Concepts started the group. In a recent article (SPELLING) 11. Illuminating Engineering Society newsletter artical entitled “I Am Dim (TITLE) Dr. (ABB—PERIOD) one (BELOW TEN) 12. am dim, ” Dr Steve Purdy, 1 of the group’s founders and the com. We (FIRST WORD OF Quotation) director of sales (TITLE AFTER NAME) 13. pany's Director of Sales, noted, “we intend for this new organi 14. zation to mount a national educational outreach program. ” 16
15. scheduled (SPELLING) Meetings have been schedualed for different regions of the Northeast (REGION OF THE COUNTRY) 16. country, especially in the northeast, to inform the design commu 17. nity about the many options available. 17
Bad News Messages 18 THE END
d4a234c0910ef8eae667cf045aa759c0.ppt