B 2 C e-Commerce Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT END E-Commerce Success Factors • Selection and Value • Performance and Service • Look and Feel • Advertising and Incentives • Personal Attention • Community Relationships • Security and Reliability Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -1
B 2 C e-Commerce Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces How Traditional and Web Marketing Communications Differ in Supporting the Buying Process… Buying Process Awareness Consideration Preference Purchase Loyalty • Television Ads Traditional • General Market Communications Interest Magazines • Television Ads • General Interest Magazines • Niche Magazines • Collateral • Point-of-Sale Promotions • Direct Marketing • Product Experience • Buyers Clubs Web • Buttons Market • Banners Communications • Sponsorship s • Banners • Microsites • Brochurewar e • Website • Daily Specials • Sweepstakes • First-time Order Incentives • e-Mail Alerts • Newsletters Real World Cases KEY TERMS BACK NEXT END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -2
B 2 C e-Commerce Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT END Amazon. Com: Tops in B 2 C Retailing • One of the Biggest and Best Virtual Retailers • Finally Making Profits • Quick Confirmation and Order Processing • Adding Goods and Services • Wants to be a Next. Generation Retail Commerce Portal Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -3
B 2 C e-Commerce Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Steps in the Development of a Web Store Real World Cases KEY TERMS BACK NEXT END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -4
B 2 C e-Commerce Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Example of Prodigy. Biz Site Real World Cases KEY TERMS BACK NEXT END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -5
B 2 C e-Commerce Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT END NTT/Verio Inc. : Website Management • One of the World’s Leading Web Hosting Companies • Offers Complete Services to Web Retailers • Guarantees 99. 9% Uptime • 24 x 7 Server Monitoring and Customer Support • Hosts more than 10, 000 Web Businesses Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -6
B 2 B e-Commerce Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT END • The Wholesale and Supply Side of the Commercial Process • Electronic Catalog Systems • Electronic Trading Systems • Electronic Data Interchange • Electronic Funds Transfer • Integrating Supply-Chain Management with Customer Relationship Management Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -7
B 2 B e-Commerce Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT END Cisco Systems: B 2 B Marketplace Success • 70% of Product Sales Occur at Their Website • Wide Variety of Service Offerings in the Purchase Process • Regular Customers Linked to Back-End Data Systems • Strong Post-Sale Customer Support • Highly Successful and Widely Used Implementation Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -8
B 2 B e-Commerce Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT END e-Commerce Marketplaces – One-to-Many – Many-to-One – Some-to-Many – Many-to-Some – Many-to-Many • e-Commerce Portals • Exchanges • Auctions • Market Makers • Infomediaries Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -9
B 2 B e-Commerce Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Example of a B 2 B Web Portal INTERNET BUYERS INTERNET AUCTION SELLERS INTERNET REVERSE AUCTION 1 2 3 B 2 B WEB PORTAL CONTENT MANAGER SERVER MARKET GENERATOR SERVER 4 POST-TRADE MARKET HISTORY SERVER Real World Cases LIVE MARKET SERVER KEY TERMS BACK NEXT END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -10
B 2 B e-Commerce Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT END Chem. Connect and Heritage Services: Public and Private B 2 B Exchanges • Public B 2 B Exchanges • Chem. Connect – A Chemical Exchange Online Auction • Much Quicker than any Other Method • Private B 2 B Exchanges • Heritage Built Private Exchange in their Own Web Portal • Private Exchanges Offer More Control and Automates Processes Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -11
B 2 B e-Commerce Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Electronic Data Interchange • EDI an Early Example of IT in e-Commerce • EDI Over the Internet Using Secure VPNs is a Growing Application Real World Cases KEY TERMS BACK NEXT END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -12
B 2 B e-Commerce Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT Alternatives and Benefit Tradeoffs in Selecting an e. Commerce System Separation • Greater Focus • More Flexibility • Access to Venture Funding Joint Strategic In-House Spin-Off Partnership Venture Division Integration (Banesandnoble. com )(Rite Aid and (KBtoys. com ) (Office. Depot. com ) Drugstore. com ) • Established Brand • Shared Information • Purchasing Leverage • Distribution Efficiencies END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -13
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT END Clicks and Bricks in e. Commerce e-Commerce Integration • E-Commerce a Part of the Regular Business Plan • Joint Ventures • Strategic Partnerships • Independent Spin-Offs E-Commerce Channel Choices Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -14
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Clicks and Bricks in e. Commerce E-Commerce Channel Development Strategies Real World Cases KEY TERMS BACK NEXT END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -15
Clicks and Bricks in e. Commerce Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT END Citigroup: From Failure to Success in e-Commerce Integration Strategies • Launch of e-Citi in 1977 • Sought to Attract its Own Customers Electronically Before Someone Else Did • Extremely High Costs and had Numerous Problems and Failures • Formed New Internet Operating Group in 2000 • By 2001 Online Customers Were Up 80% and 100 Websites Trimmed to 38 Saving $1 Billion Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -16
Summary Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces • Electronic Commerce • E-Commerce Issues • B 2 C E-Commerce • B 2 B E-Commerce Real World Cases KEY TERMS BACK NEXT END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -17
KEY TERMS Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases Clicks and Bricks Alternatives E-Commerce Channel E-Commerce Marketplaces a. Auction b. Catalog c. Exchange d. Portal E-Commerce Success Factors E-Commerce Technologies Electronic Commerce a. Business-to-Business b. Business-to-Consumer c. Consumer-to. Consumer Electronic Data Interchange KEY TERMS BACK NEXT Electronic Funds Transfer Essential e-commerce Processes a. Access Control and Security b. Catalog Management c. Collaboration and Trading d. Content Management e. Electronic Payment Systems f. Event Notification g. Profiling and Personalizing h. Search Management i. Workflow Management Infomediaries Trends in e-commerce Web Store Requirements END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -18
Optional Case Studies Real World Case 1 Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT END e. Bay Inc. : Managing Success in a Dynamic Online Marketplace Click to go to Case 1 Real World Case 2 Corporate Express: The Business Value of Integrating Customer and Supplier Procurement Systems Click to go to Case 2 Real World Case 3 E-Trade and Wells Fargo: The Business Case for Clicks and Bricks e-Commerce Click to go to Case 3 Real World Case 4 Providence Washington Insurance and Tharco: The Business Value of an Online Customer Interface Copyright 2005, Mc. Graw-Hill/Irwin, Inc. Click to go to Case 4 8 -19
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases Decision Support Systems Chapter 9 KEY TERMS BACK NEXT END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -20
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases e. Bay Inc. : Managing Success in a Dynamic Online Marketplace 1 - Why has e. Bay become such a successful, fast growing, and diverse online marketplace? Visit the e. Bay website to help you answer, and check out their many trading categories, specialty sites, international sites, and other features. Return to Chapter 8 KEY TERMS BACK NEXT Return to Cases Page END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -21
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT END e. Bay Inc. : Managing Success in a Dynamic Online Marketplace Discussion Points Would Include: • Buyers/Sellers Feedback Rating System • e. Bay’s Fraud Policy • Pay. Pal-Electronic e. Bay Payments • Vortex-Draws Products/Players • Expansion into B 2 C and B 2 B • User Voice in Decisions Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -22
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT e. Bay Inc. : Managing Success in a Dynamic Online Marketplace 2 - Why do you think e. Bay has become the largest online/offline seller of used cars, and the largest online seller of certain other products, like computers and photo equipment? END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -23
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases e. Bay Inc. : Managing Success in a Dynamic Online Marketplace Discussion Points Would Include: • Kruse International Purchase • • KEY TERMS BACK NEXT END • – Acquire not Start Marketplace – Requires a Different Strategy Include listings-Online Auto. Trader. com LLC Arranged Insurance and Warranty Plans Established an Escrow Service Established Shipping/Inspection Services B 2 C is Similar to C 2 C Selling Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -24
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT END e. Bay Inc. : Managing Success in a Dynamic Online Marketplace 3 - Is e. Bay’s move from a pure consumer-to-consumer auction marketplace to inviting large and small businesses to sell to consumers and other businesses, sometimes at fixed prices, a good long term strategy? Why or why not? Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -25
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces e. Bay Inc. : Managing Success in a Dynamic Online Marketplace Discussion Points Would Include: • Profitability to e. Bay • e. Bay’s Meets Shift in Demand • e. Bay Maintains-Voice of the Customer • IT Delivers Online System Return to Chapter 8 Real World Cases KEY TERMS BACK NEXT Return to Cases Page END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -26
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases e. Bay Inc. : Managing Success in a Dynamic Online Marketplace Discussion Points Would Include: • Profitability to e. Bay • e. Bay’s Meets Shift in Demand • e. Bay Maintains-Voice of the Customer • IT Delivers Online System • Trading Assistants Impact on e. Bay Return to Chapter 8 KEY TERMS BACK NEXT Return to Cases Page END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -27
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Corporate Express: The Business Value of Integrating Customer and Supplier Procurement Systems 1 - What is the business value to Corporate Express of integrating its systems with the procurement systems of its customers? Return to Chapter 8 Real World Cases KEY TERMS BACK NEXT Return to Cases Page END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -28
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT END Corporate Express: The Business Value of Integrating Customer and Supplier Procurement Systems Discussion Points Would Include: • Half of 75, 000 Daily Orders Electronically • Smallest of Corporate Express’ 30, 000 Customers – Log onto E-Way – Conduct Purchasing Transactions • E-Way Checks Controls • Corporate Express Tailors Catalog to User’s Practices • Buyer Time/Cost Savings Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -29
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Corporate Express: The Business Value of Integrating Customer and Supplier Procurement Systems 2 - What are the business benefits of Corporate Express’ E-Way Web portal to its smaller customers? Its larger customers? Real World Cases KEY TERMS BACK NEXT END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -30
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT END Corporate Express: The Business Value of Integrating Customer and Supplier Procurement Systems Smaller Companies: • Smallest of Corporate Express’ 30, 000 Customers – Log onto E-Way – Conduct Purchasing Transactions • E-Way Checks Controls • Corporate Express Tailors Catalog to User’s Practices • Buyer Time/Cost Savings Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -31
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT Corporate Express: The Business Value of Integrating Customer and Supplier Procurement Systems Larger Companies: • E-Way Integrated into the Processing Fabric of Company • Tailored Buyer’s Catalog • Buyer Time/Cost Savings END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -32
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases Corporate Express: The Business Value of Integrating Customer and Supplier Procurement Systems 3 - Should every business that has an e-commerce website integrate its systems with the procurement systems of its business customers? Why or why not? Return to Chapter 8 KEY TERMS BACK NEXT Return to Cases Page END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -33
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Corporate Express: The Business Value of Integrating Customer and Supplier Procurement Systems Discussion Points Would Include: • E-Commerce Web Site Integrated System • Company Commitment to IT Support • Current Customer Base Breakdown Return to Chapter 8 Real World Cases KEY TERMS BACK NEXT Return to Cases Page END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -34
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT END Corporate Express: The Business Value of Integrating Customer and Supplier Procurement Systems Discussion Points Would Include: • E-Commerce Web Site Integrated System • Company Commitment to IT Support • Current Customer Base Breakdown • Performance and Scalability Issues Return to Chapter 8 Return to Cases Page Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -35
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases E-Trade and Wells Fargo: The Business Case for Clicks and Bricks e-Commerce 1 - What lessons in business strategy can be applied to development of the ecommerce channels of other companies from the experience of E-Trade? KEY TERMS BACK NEXT Return to Cases Page END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -36
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT E-Trade and Wells Fargo: The Business Case for Clicks and Bricks e-Commerce Lessons that Could be Applied Would Include: • Diversify With Selective Acquisitions • Implement Cost Reduction Programs • Business-not Internetbased END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -37
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces E-Trade and Wells Fargo: The Business Case for Clicks and Bricks e-Commerce 2 - What is the business value of the C. E. O. online wholesale banking portal to Wells Fargo? Real World Cases KEY TERMS BACK NEXT END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -38
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT END E-Trade and Wells Fargo: The Business Case for Clicks and Bricks e-Commerce Discussion Points Would Include: • 25% Internet Recession Growth-Wells Fargo’s • C. E. O. Banking Portal Improved • Expose Clients-Sign up for More • Focused on Customer Want Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -39
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces E-Trade and Wells Fargo: The Business Case for Clicks and Bricks e-Commerce 3 - What can other companies learn from the successes and mistakes of the Wells Fargo ecommerce system? Real World Cases KEY TERMS BACK NEXT Return to Cases Page END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -40
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces E-Trade and Wells Fargo: The Business Case for Clicks and Bricks e-Commerce Lessons Would Include: • E-commerce Systems Expensive • Internet Systems Allows Cross Selling • Learn Customers Wants Real World Cases KEY TERMS BACK NEXT Return to Cases Page END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -41
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT END E-Trade and Wells Fargo: The Business Case for Clicks and Bricks e-Commerce Lessons Would Include: • E-commerce Systems Expensive • Internet Systems Allows Cross Selling • Learn Customers Wants • Users Depend on Successful E-commerce Site Return to Cases Page Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -42
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT Providence Washington Insurance and Tharco: The Business Value of an Online Customer Interface 1 - What are the business reasons why even “in a tight budget year, e-commerce projects have not lost their appeal” and are still highly ranked by IT leaders from many companies? Return to Cases Page END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -43
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT Providence Washington Insurance and Tharco: The Business Value of an Online Customer Interface Business Reasons Would Include: • Improving Order Taking • Tuning the Sales Channel • Creating Business Partner Portals • Cost Reduction END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -44
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Providence Washington Insurance and Tharco: The Business Value of an Online Customer Interface 2 - What is the business value of Providence Washington’s extranet portal? Of Tharco’s Web-based order processing system? Real World Cases KEY TERMS BACK NEXT END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -45
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases KEY TERMS BACK NEXT END Providence Washington Insurance and Tharco: The Business Value of an Online Customer Interface Providence Washington’s: • Speed Delivery-Weeks to Minutes • Automated the Sales Process Tharco’s: • Interactive Web-based Ordering System • Cost Savings • Reduces Errors • Provide Real-time Order System Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -46
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Providence Washington Insurance and Tharco: The Business Value of an Online Customer Interface 3 - What lessons on developing successful e-commerce projects for small businesses can be gained from the information in this case? Real World Cases KEY TERMS BACK NEXT END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -47
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Providence Washington Insurance and Tharco: The Business Value of an Online Customer Interface Lessons for Small Business Would Include: • Improved Productivity/ Increased Revenues • Check Financial Status of Vendors, etc. • Allow Extra Time for Project Completion Real World Cases KEY TERMS BACK NEXT Return to Cases Page END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -48
Introduction to e. Commerce Scope of e. Commerce E-Commerce Processes Electronic Payment Processes Section II E-Commerce Applications B 2 C e-Commerce B 2 B e-Commerce E-Commerce Marketplaces Real World Cases Providence Washington Insurance and Tharco: The Business Value of an Online Customer Interface Lessons for Small Business Would Include: • Improved Productivity/ Increased Revenues • Check Financial Status of Vendors, etc. • Allow Extra Time for Project Completion • Aggressively Market Project KEY TERMS BACK NEXT Return to Cases Page END Copyright 2005, Mc. Graw-Hill/Irwin, Inc. 8 -49
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