AWS A New World of Exploration Andy Jassy

AWS: A New World of Exploration Andy Jassy Senior Vice President, Amazon Web Services August 16 th 2011

Amazon’s Three Businesses Consumer Business Seller Business (retail) Tens of millions of active customer accounts Eight countries: US, UK, Germany, Japan, France, Canada, China, Italy Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network Developers/ IT Infrastructure Business Cloud computing infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers in over 190 countries

How did Amazon get into Cloud Computing? ?

How did Amazon get into Cloud Computing? We’d been working on it for over a decade Development of a platform to enable sellers on the Amazon global infrastructure Internal need for centralized, scalable deployment environment for applications Early forays into web services proved developers were hungry for more

Led To Pursuing A Broader Mission Enable businesses and developers to use web services* to build scalable, sophisticated applications. *What people now call “the Cloud”

AWS Platform Your Application Libraries & SDKs Web Interface . NET/Java etc. Management Console Deployment & Automation IDE Plug-Ins AWS for Eclipse Identity & Billing Monitoring AWS IAM Identity Federaltion Consolidated　Billing Amazon Cloud. Watch Messaging Content Delivery Amazon SNS Amazon SQS Amazon Cloud. Front Auto Scale AWS Elastic Beanstalk AWS Cloud. Formation Network ＆ Routing Amazon VPC Amazon Elastic LB Amazon Route 53 Direct Connect Parallel Processing Elastic Map. Reduce Workforce Email Amazon Mechanical　Turk Amazon SES Compute Storage Database Amazon EC 2 Amazon S 3 Amazon EBS Amazon RDS Amazon Simple. DB AWS Global Physical Infrastructure (Geographical Regions, Availability Zones, Points of Presence)

Common Use Cases • Web site hosting • Application hosting / Saa. S hosting • Internal IT application hosting • Content delivery and media distribution • High performance computing, batch data processing, and large scale analytics • Storage, backup, and disaster recovery • Development and test environments

Big Data • The new “Cloud” in hype cycle • What does it really mean? • Cloud changes the viability/cost of collecting, storing, analyzing and sharing data • AWS building blocks actually let customers realize this vision • People no longer constrained by having to know which questions they want to answer

Hundreds of Thousands of Customers in 190 Countries

Growing Partner Ecosystem

Cloud Scales: Amazon S 3 Growth 449 Billion Peak Requests: 290, 000+ per second 262 Billion 102 Billion 40 Billion 2. 9 Billion 14 Billion Total Number of Objects Stored in Amazon S 3

Each day AWS adds the equivalent server capacity to power Amazon when it was a global, $2. 76 B enterprise (circa 2000)

AWS Pace of Innovation is Intense » Amazon SNS » Combined AWS Data Transfer Savings » Amazon EMR Bootstrap Actions » Amazon ELB Session Stickiness » Amazon RDS in EU » New Singapore Region » EMR Job. Flow Debugging » Simple DB Consistent Reads » Simple DB Conditional Puts 2010 Jan Feb Mar Apr » » » » Free Monitoring EC 2 Amazon Route 53 » RDS Reserved PCI DSS Level 1 Certification » Cloud. Front Default Root Mobile SDKs (Android, i. Phone) » Startup Challenge 2010 Large Object S 3 Support » Cloud. Front Invalidation Florida POP Import/Export APAC » AWS Elastic Beanstalk Cloud. Front HTTPS » Amazon Simple Email Service » Amazon RDS Read Replicas NYC Edge Location » Improved AWS Support “Bronze” » Suse EC 2 Linux Lowers Pricing HTTP » Amazon Cloud. Watch Console » Amazon SNS Console AWS Import Export GA » Amazon ELB HTTPS Amazon SNS » VM Connector » AWS Free Tier Amazon S 3 Console » Tokyo Region » EMR Resizing Cluster Amazon EBS Cloud. Watch » AWS Support JP May Jun Jul Aug Sep Oct Nov Dec 2011 Jan Feb Mar » New VPC » » » Amazon S 3 Lowered Pricing » Dedicated » Amazon SQS Longer » AWS Java SDK » Cloud. Front GA, SLA Instances retention, Free Tier » Windows BYOL » Windows » S 3 Multipart Amazon S 3 Bucket Policies » Singapore Pop 2008 R 2 » GPGPU Instance Types » Amazon VPC IP Address » Cloud. Front Private » ISO 27001/2 Certification » Cluster Compute Instances Streaming » Amazon S 3 RRS » Lowered Pricing EC 2 » AWS Cloud. Formation Notifications » AWS IAM Amazon EC 2 Reserved Instances » Amazon S 3 Static Websites » Amazon VPC Console » VPC in EU with Windows, Extra Large High » AWS IAM Website Login » Micro Instances » Amazon RDS in US-west Memory Instances » Paris Edge Location » Amazon Cloud. Front Access » Amazon Linux AMI Amazon S 3 Versioning Feature » Amazon EC 2 Tagging, Logs Consolidated Billing for AWS Filtering, Idempotency, » Amazon RDS Multi-AZ Lower pricing for Outbound Data » Oracle Certified AWS » Amazon S 3 RRS Transfer » AWS PHP SDK » Amazon RDS Console

Evolving AWS Worldwide Infrastructure AWS Regions US West US East (Northern California) (Northern Virginia) Europe West Asia Pacific Region (Dublin) (Singapore) (Tokyo) Amazon Edge Locations (Cloud. Front & Route 53) Ashburn, VA Dallas Los Angeles Miami Newark New York Palo Alto Seattle St. Louis Amsterdam Dublin Frankfurt London Paris Stockholm Hong Kong Tokyo Singapore

Security is our #1 priority Cloud uses the same security measures used in the last 30 years Physical datacenter security Network Hardware Certifications and Accreditations ISO 27001 Payment Card Industry (PCI) Data Security Standard (DSS) FISMA Compliant Controls SAS – 70 Type II Identity Access and Management Controls Virtual Private Cloud

New World of IT

Old World: High Cap Ex

Old World: High Cap Ex New World: Low Variable Expense

Old World: Charge as much as you can

Old World: Charge as much as you can New World: Only pay for what you use

Old World: Guess on capacity needs

Predicting infrastructure need is difficult Actual Usage Compute Power Customer Dissatisfaction Predicted Usage Waste Time

Old World: Guess on capacity needs New World: Scale seamlessly up, Shed capacity as you wish

Number of EC 2 Instances Example: Video App on Amazon EC 2 Scaled to peak of 5, 000 instances in 3 days Launch of a Facebook modification

Old World: Need a new server? See you in 2 or 3 months!

Old World: Need a new server? See you in 2 or 3 months! New World: Spin up hundreds, even thousands of servers in minutes

Old World: Undifferentiated Heavy Lifting

Undifferentiated Heavy Lifting Contract negotiation Server hosting Bandwidth management Purchase decisions Moving facilities Scaling and managing physical growth Heterogeneous hardware Legacy software Coordinating large teams

Old World: Undifferentiated Heavy Lifting New World: Focus scarce engineering resources on Agency mission

The Private Cloud …New World or Old ? Turn Capex into a Variable Expense Low Variable expense Only pay for what you use Scale seamlessly up; shed capacity as you wish Spin up hundreds, even thousands of servers in minutes Focus scarce engineering resources on agency mission

Today, we announce a new region… AWS Gov. Cloud (US)

Supporting our US Government Customers Targeted at US Government entities and contractors supporting them FISMA Moderate Compliant Controls US Persons-only access; Located in the US Supports ITAR compliant requirements

VPC in AWS Gov. Cloud (US) Amazon Virtual Private Cloud • Put the cloud behind your firewall • Dedicated Instances (optional) • Direct. Connect (optional)

Solution Providers for AWS Government Customers

Over 100 Government Agencies GSA Infrastructure-as-a-Service BPA Award Agencies using AWS to support their mission. . . Including:

NASA – Jet Propulsion Laboratory

Mars Exploration Rovers Deep Space Network ATHLETE Robot Carbon in the Arctic Reservoir Vulnerability Experiment Mars Science Laboratory Lunar Mapper Mission Project

Mars Science Lab - Curiosity Fast Motion Field Test - Image Processing in the Cloud • Massively parallel computations on EC 2 q Image Stitching (panorama generation) q Stereo Correlation (depth perception) q Large Image Tiling Elasticity • Zero to a few hundred cores, back to zero – in a few weeks Pay-as-you-go • Mission paid only for what it used

European Space Agency ESA Centre for Earth Observation • Data collected by Satellites stored in Amazon Simple Storage Service (S 3) • Earth science data provided to organizations around the world – 50, 000 users at peak, 30 TB at a time Scalability • Scale up storage infrastructure as much as needed Speed and Agility • Avoided time to procure dedicated hardware with on-demand service

Closing thoughts

Keys in Choosing a Cloud Focused on security Cloud experience Flexibility Listen to customers and iterate quickly Continue to lower costs for customers

In the fullness of time…

Thank You! Andy Jassy ajassy@amazon. com