Automated Publishing CMS and DAM Starting from Square

Today’s Session 1. How CMS and DAM Fit into Automated Publishing 2. Starting from Scratch 3. Getting to a Positive ROI 4. Different Approaches for Different Folks 5. Systems and Implementation Considerations 6. Key Take-aways Sensible Content Management. © 2006 Zia. Content, Inc. All rights reserved.

How CMS and DAM Fit into an Automated Publishing Solution Sensible Content Management. ©

What Kind of Publications Are Automated? Mass Pages • Directories • Documentation • Reports • Mass Statements Mass Customization • Newsletters • Catalogs • User Guides • Mass Localization Sensible Content Management. © 2006 Zia. Content, Inc. All rights reserved.

How CMS and DAM Fit into Automated Publishing Content Objects Composition Engine Print-Ready Pages Text Metadata - Styles - Templates - Rules Images Publication (PDF) CMS DAM Sensible Content Management. © 2006 Zia. Content, Inc. All rights reserved.

What a CMS or DAM Add to the Equation • • Authoring Environment Workflow Metadata Search Version Control Versioning Multi-channel publishing Sensible Content Management. © 2006 Zia. Content, Inc. All rights reserved.

Starting from Scratch Sensible Content Management. © 2006 Zia. Content, Inc. All rights reserved.

Get to Know Your Organization • Existing Systems. DAM or CMS systems elsewhere in your organization? • Shelfware: Systems that have been licensed but aren’t being used? • IT: Check with IT to find out what systems they’re using or supporting. • Web: Check with your Web site team. • Other Departments. Talk to other managers Sensible Content Management. © 2006 Zia. Content, Inc. All rights reserved.

Getting to a Positive ROI Sensible Content Management. © 2006 Zia. Content, Inc. All

Answering the ROI Questions • What’s the payoff for automated publishing? • What’s the payoff in adding CMS, DAM, or both? • What kind of solutions are out there? • What kind of solution can I afford? Sensible Content Management. © 2006 Zia. Content, Inc. All rights reserved.

Doing a Cost-Benefit Analysis 1. Get clear on your current costs § Staffing costs § Vendor fees § Printer fees § Paper, wastage 2. Estimate how much you could save per year if you automate? 3. How much could you save with a CMS and/or DAM? 4. Weighing costs and benefits, what’s the ROI potential? Sensible Content Management. © 2006 Zia. Content, Inc. All rights reserved.

Different Approaches for Different Folks Sensible Content Management. © 2006 Zia. Content, Inc. All

Three Approaches • Independent Create your own ROI • Shared Partner with other groups that also need CMS/DAM or automated publishing • Enterprise Initiate or join in on an ECM effort Sensible Content Management. © 2006 Zia. Content, Inc. All rights reserved.

Independent Model - Healthcare Provider • Target Publication: Drug Formulary • Objective: Operations group wants to automate the creation of their drug formulary. • Challenges: Small department, tight budget. Not a highly strategic. • Recommended Solution: Less sophisticated database system with minimal CM and DAM features. Sensible Content Management. © 2006 Zia. Content, Inc. All rights reserved.

Shared Model - Manufacturer • Target Publication: User Manual • Objective: Documentation group wants to automate production of user manuals. • Challenges: Manuals need to be produced in 6 languages. Most content is shared, some varies based on different product components. • Recommended Solution: XML-based solution with authoring tools and workflow. On-demand printing model. Share costs with Web and Training departments Sensible Content Management. © 2006 Zia. Content, Inc. All rights reserved.

Enterprise Model – Retailer • Target Publication: Product Catalogs • Objective: Marketing department wants to reduce costs associated with creating multiple catalogs each year. Also wants to personalize • Challenges: Reduce production costs, maintain quality, interesting layout, last-minute changes to content. Lots of images. • Recommended Solution: Join with other key departments. Combine CMS and DAM with catalog publishing tool. Sensible Content Management. © 2006 Zia. Content, Inc. All rights reserved.

Systems and Implementation Considerations Sensible Content Management. © 2006 Zia. Content, Inc. All rights

Systems Considerations Design/Layout Tools CMS and DAM Systems CMS Publishing Engines DAM Enterprise Data

Implementation Considerations Content Formatting Navigational Components Standardization Output Formats Sensible Content Management. © 2006

Key Take-aways • Make sure your publication is conducive to automation • Don’t automatically assume that you need a full-blown CMS and/or DAM solution • Understand the value of CMS and DAM to your organization • Right-size the solution based on the needs and dynamics of your organization. • When in doubt, start with process improvement, work it out, then automate. Sensible Content Management. © 2006 Zia. Content, Inc. All rights reserved.