Audiobooks Reinvented Investor Showcase
The Audio Market Opportunity Audiobook acceleration • Audiobooks generated $1. 5 bn worldwide last year • Publishers reporting > 10% Q on Q growth within audio • Audiobook production doubled in last 3 years Why will Audio continue to Grow? • Time poor generation turning to audio • Smartphone growth means audiobook player in everyones pocket • A brand new channel to market for audiobooks
Pain for audiobook listeners 3 4 2 1 5
Solution for audiobook listeners Bardowl subscribers can listen to any book anywhere, instantly 2 1 3
How we launched our first product
Business Model
Business Model
Business Model
Value proposition to Publishers • Huge growth potential, latent demand • Revenue from backlist content • Unique customer marketing insight & Analytics • Promotion of other formats of books through social media A viable competitor to the incumbent
The Bardowl Team Chris Book CEO, Neil Chapman CTO Orange, Vantrix, WIN Plc Orange, Aepona, BSky. B David Sykes NED Rob Shreeve NED Pro-Vision, Motion Media, One Alfred Place, IBM Virgin Publishing, EU Smart Mark Mc. Callum Laura Kalbag Random House, Pearson Design and User Experience Freelance Designer
Traction • Angel investment summer of 2011 • Bardowl won Futurebook Innovation Award • Deals with leading Publishers signed • Successful launch in June 2012 • Launch white label app with Smarta. com The next 100 days • Expand the catalogue with fiction and general non-fiction • Consumer launch of main Bardowl app • Android app development
Financial Highlights Subscriber Forecast ’ 000 s 1 56 146 220 280 Revenues of £ 19 m in 2016 Net Profit 30% Peak Cash Requirement of £ 1, 146, 000 in September 2014
Investment Required and what we will use it for • £ 1. 2 m A Round investment required in Q 1 2013 • Fund Subscriber acquisition • Build core Bardowl team (CMO, VP North America, Developer) • Expansion of content catalogue • Expansion into North America and Ro. W Exit Strategy • Trade sale to media company or retailer • Audible acquisition by Amazon • Anobii and Mobcast acquisition by Sainsbury’s and Tesco • BBC Audiobooks acquired by Private Equity
Bardowl is unique 1. Audiobooks - as the customer wants 2. Revenue share based on minutes listened • New insight on customer behaviour • Uses Social Media to attract new listeners We have reinvented audiobooks we need £ 1. 2 m investment to take Bardowl forward.
Thank-you
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