Audible. com Audio that speaks to you wherever you are™ Joe Flowers CS 453
Introduction Audible converts audiobooks and other spoken audio programs into digital files Buy an audiobook from Audible and it’s yours forever to listen to as many times as you like. [1]
Ways To Listen o Download and listen to audio on your computer o Streamed over the internet on your computer o Transfer audio from your computer to a CD or Audible. Ready player o Proprietary file format, more compressed than mp 3’s [1]
Types of Content o Non-fiction n n Highly personalized listening drawn from sources such as The Wall Street Journal, The New York Times [2] Other o Novels o Proprietary content [3] n Magazine editions n Growing library of comedy n Joint venture with Random House
How To Find Content o Search by title or author o Browse by category o Check out the best seller list o Music review from the latest audio magazines and newspapers [1]
![Get some audio! o A la carte [6] n Buy on a title by](https://present5.com/presentation/1c54f1945dc5bc9f86a7a04464be4ee0/image-6.jpg "Get some audio! o A la carte [6] n Buy on a title by")
Get some audio! o A la carte [6] n Buy on a title by title basis o Subscription plans n n Get one audio magazine, newspaper or radio program plus one audiobook each month for just $14. 95 a month. Get two audiobooks each month for just $19. 95 a month. o Automated downloads n n i. Tunes for Mac Audible. Manager for PC
![Hardware requirements [4] o PC n Windows 98 or higher o Macintosh n OSX](https://present5.com/presentation/1c54f1945dc5bc9f86a7a04464be4ee0/image-7.jpg "Hardware requirements [4] o PC n Windows 98 or higher o Macintosh n OSX")
Hardware requirements [4] o PC n Windows 98 or higher o Macintosh n OSX with i. Tunes 3 or above o Hardware to listen n Audible Otis MP 3 player (free with 1 yr subscription) n Palm Handheld n Apple i. Pod n Other players…
![History o Founded by Jeffrey Katz [3] o Publicly traded since the summer of](https://present5.com/presentation/1c54f1945dc5bc9f86a7a04464be4ee0/image-8.jpg "History o Founded by Jeffrey Katz [3] o Publicly traded since the summer of")
History o Founded by Jeffrey Katz [3] o Publicly traded since the summer of 1999 [2] o Microsoft invested early on and now has investments totaling $15 million [5]
![Partners o Microsoft o Amazon o Random House [2] o Joint marketing agreements with](https://present5.com/presentation/1c54f1945dc5bc9f86a7a04464be4ee0/image-9.jpg "Partners o Microsoft o Amazon o Random House [2] o Joint marketing agreements with")
Partners o Microsoft o Amazon o Random House [2] o Joint marketing agreements with device manufacturers including… [3] n n n Hewlett-Packard Sony Electronics Apple
![Ipod integration [5] o Integrates with i. Tunes on OSX o Comes with Audible.](https://present5.com/presentation/1c54f1945dc5bc9f86a7a04464be4ee0/image-10.jpg "Ipod integration [5] o Integrates with i. Tunes on OSX o Comes with Audible.")
Ipod integration [5] o Integrates with i. Tunes on OSX o Comes with Audible. Manager for PC [6] o Receive $100 off a new Apple i. Pod when you purchase a 1 year subscription [7]
![Awards o CNET editor’s choice [8] o Named to Deloitte & Touche's prestigious Technology](https://present5.com/presentation/1c54f1945dc5bc9f86a7a04464be4ee0/image-11.jpg "Awards o CNET editor’s choice [8] o Named to Deloitte & Touche's prestigious Technology")
Awards o CNET editor’s choice [8] o Named to Deloitte & Touche's prestigious Technology Fast 50 Program for New Jersey [9]
![Growth [9]](https://present5.com/presentation/1c54f1945dc5bc9f86a7a04464be4ee0/image-12.jpg "Growth [9]")
Growth [9]
![Business Model [2] “Audible was designed to become an extremely profitable enterprise — and](https://present5.com/presentation/1c54f1945dc5bc9f86a7a04464be4ee0/image-13.jpg "Business Model [2] “Audible was designed to become an extremely profitable enterprise — and")
Business Model [2] “Audible was designed to become an extremely profitable enterprise — and designed to get to that state as the clear leader. This is a company that does not need that many consumers paying us on a regular basis to be a very profitable enterprise, because of the fundamental structure of the business model. As we scale up the infrastructure needed to serve large numbers of customers — because of the efficient nature of the inventory and delivery structure — it doesn’t need to scale that heavily. ”
![Business Model (cont’d) Target Operating Model: [3] o Revenue - 100% o Content Costs](https://present5.com/presentation/1c54f1945dc5bc9f86a7a04464be4ee0/image-14.jpg "Business Model (cont’d) Target Operating Model: [3] o Revenue - 100% o Content Costs")
Business Model (cont’d) Target Operating Model: [3] o Revenue - 100% o Content Costs - 30% o Marketing Costs - 25% o Operation Costs - 15% o Pre-tax Margin - 30%
![Ownership - January 15, 2002 Above 5%: [3] v Microsoft – 35. 5 %](https://present5.com/presentation/1c54f1945dc5bc9f86a7a04464be4ee0/image-15.jpg "Ownership - January 15, 2002 Above 5%: [3] v Microsoft – 35. 5 %")
Ownership - January 15, 2002 Above 5%: [3] v Microsoft – 35. 5 % v Amazon. com – 6. 7 % v Donald Katz (founder) – 5. 7 % v Management/Directors – 8. 8 %
![Distribution [3] o Audible. com o Amazon. com o Affiliates program o Corporate Sites](https://present5.com/presentation/1c54f1945dc5bc9f86a7a04464be4ee0/image-16.jpg "Distribution [3] o Audible. com o Amazon. com o Affiliates program o Corporate Sites")
Distribution [3] o Audible. com o Amazon. com o Affiliates program o Corporate Sites (B 2 B) o Library program
![Growth/Customer Base [3] o Plan to add a couple of thousand hours of content](https://present5.com/presentation/1c54f1945dc5bc9f86a7a04464be4ee0/image-17.jpg "Growth/Customer Base [3] o Plan to add a couple of thousand hours of content")
Growth/Customer Base [3] o Plan to add a couple of thousand hours of content per quarter. o No overseas advertising yet they have customers in 100 nations. o Demographics still skews to men, average income $90 k, 40% have advanced degrees, but they are seeing a move down from high-income users. Most use for commuting and exercising, with some listening at desktop for short duration content items.
![Competition [3] o Traditional and online retail stores, catalogs, clubs, and libraries o Websites](https://present5.com/presentation/1c54f1945dc5bc9f86a7a04464be4ee0/image-18.jpg "Competition [3] o Traditional and online retail stores, catalogs, clubs, and libraries o Websites")
Competition [3] o Traditional and online retail stores, catalogs, clubs, and libraries o Websites that offer streaming audio utilizing Windows Media Player or Real. Player o Media. Bay. com
Will They Make It? • Long term potential • Loyal Subscriber base • Sweet Spot Operation • Rise of broadband • Prognosis Positive!
References 1. www. audible. com (click “How it works”) 2. www. twst. com/ceos/adbl. html 3. www. cognitrol. com/ADBL/overview. htm 4. www. audible. com (click “What I need”) 5. www. atnewyork. com/news/article. php/584711 6. www. apple. com/ipod/audible. html 7. www. audible. com/gojandr/ 8. reviews. cnet. com/4505 -3514_7 -9624241. html? legacy=cnet&dir 9. http: //bigcharts. marketwatch. com/quickchart. asp? symb=ADBL&sid=152157 &o_symb=ADBL&x=33&y=18 10. http: //bigcharts. marketwatch. com/news/articles. asp? guid={2 D 0 BA 43 F-70 FB-474 D-B 0 B 485 D 4 BE 5 A 3 C 9 C}&newsid=806550614&symb=ADBL&sid=152157 11. www. audible. com/katz
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