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Atrapalo. com – Evolve 2016 Evolve Ireland Workshop Dublin , Ireland 03/02/2016
Atrapalo. com – Who are we? • Founded in 2000 in Barcelona (Spain) • One of the leading travel and leisure websites in Spain and Latin America • Atrapalo’s offer: Flights, Accommodation, Rental Cars, Trips/Getaways, Tickets, Restaurants, Activities, … • Atrapalo in a few figures… > 8. 000 registered users (2015) > 2. 700. 000 newsletter suscribers (2015)
Atrapalo’s distinctive feature URBAN ENTERTAINMENT / LEISURE TRAVEL
Atrapalo’s user profile URBAN DWELLERS LIVES IN REGIONAL CAPITALS 50% AGE FEATURE 22% 21% 3% 15 % 38 % 26 12 % % 2% 1824 2535 3644 4554 YOUNG PEOPLE 57% between 16 and 35 years old WOMEN ARE THE PURCHASE DECISION MAKERS 57% 43%
Presence on social networks
Atrapalo accross the world… > Headquarter in Barcelona (Atrapalo. com – Spanish market) > International expansion in Latin America and North America domains) (8
How do we work in the Hotel Department?
What is the business model of the Hotel product? Atrapalo is a mixed platform Ø Integrated with wholesalers Ø Direct collaboration agreements with hotels
What are the different ways to promote accommodation? • Room only (“Hotel” section) • Dynamic package (“Flight + Hotel”) • Getaways (Packages with a specific theme: romantic, cultural, gastronomic, enological …) • “Hallazgos del Día” (Atrapalo flash deals) • Hotel promotion campaigns
Direct agreements with hotels at Atrapalo What are the benefits of a Direct collaboration agreement? • Becoming a preferred Atrapalo hotel and increase hotel demand visibility on the website • Increased profitability by cutting down your intermediary fee • Saving on Bank transfers (Guaranteed payment) > Instant cash flow • Expertise support and advice by an English-speaking Market Manager • Free sales (No fixed allotment) • An “easy-to-use” Extranet, managed by the hotel • Possibility to create diverse kinds of offers (Early booking, Last Minute, Flight+Hotel…) • Compatibility of our Extranet with different channel managers • Enjoy our marketing actions to maximize sales
Hotel operation management as a Direct partner ONE TOOL > Atrapalo’s Extranet 3 benefits of Atrapalo’s extranet: üEASY-TO-USE üFAST / AGILE üSELF-MANAGEMENT
Use of Atrapalo‘s extranet : • Complete control of your rates/availability 24/7 > “Inventory” section • Confirmed bookings display > “My bookings” section (Booking details, guests information, guest banking details, …) • Improving positioning/visibility in the search results of your destination by loading offers > “Offers” section • Payment details and bookings billing display available in the “Invoices” section
Thank you for your attention!