ATC FLEET SEMINAR Presentation by: Jill Hamilton, President Sustainable Energy Strategies, Inc. Jill. sesi@cox. net 703 -322 -4484
Overview n n National Ethanol Issues: RFS Regional E 10 Situation Regional E 85 Program Contact Info
What is RFS? n n Energy bill eliminated Oxygenate requirement Replaced it with a RFS Program to displace 10% of US petroleum use with renewables by 2014 Congress did not include an MTBE liability waiver, creating a demand for ethanol and biodiesel
What do that mean for… n n Production Yield of Corn Economic Impact Energy Security
Production What Impact will RFS mean in terms of production needs? n n RFS requires 8 billion gallons of ethanol annually by 2012. Our current capacity is 3. 6 billion gal/day In 2004, ethanol industry produced 3. 4 billion gal/day This was up 100% from 2002
Corn Yield n We will need 5. 5 billion bu of corn by 2014 based on 2005 yields Yields are projected to increased from 2. 9 gal/bu… 3. 36 by 2014 n Corn for ethanol is expected to increase from 15% to 40% of market share n
Economic Impact of RFS n n n $6 billion to build 4. 3 billion gal. capacity $70 billion on goods and services to get to 8 million gallons of capacity $200 billion in indirect $43 billion in household income Create 234, 840 new jobs
Energy Security n n n Will displace 2. 13 billion bbl of crude oil by 2012 Will reduce US dollars to foreign producers by $64. 1 billion between 2005 -2012 Foreign oil sales to be reduced by an estimated 62%-67%
DC Baltimore Area
E 10 Has Arrived n n MD, VA and DC blend 100% E 10 Ethanol can be railed and barged into Baltimore All being used for the E 10 market Being shipped to Virginia and DC
Public E 85 Stations n n n Pentagon Citgo on Joyce Street Ft. Meade Chevron in Laurel Montgomery County in Gaithersburg Annapolis Citgo on West Street DC Fleet Maintenance on New Jersey Avenue
E 85 Increased Sales n n n Tri-State Area: ~ 400, 000 gallons of E 85, 42 percent increase in E 85 fuel sales from last year ’ 06 to be over 500, 000
Promotion of E 85 n n Dispenser Signage Highway Road Signs Targeted Coupon Program Radio Advertising
Characteristics • Octane E 85: 100 -plus octane (as high as 105) • Lower heating value (27% less energy) • Non-toxic, pleasant smell • Handling: treat same as gasoline (blended with gasoline) • Dispensing: Aluminum replace with stainless steel, nickel plated components, 1 micron filter
Highway Road Signs
Before and After Dispenser
Coupon n n We had targeted 6600 vehicle drivers Mailed a sample to 2200 Poor response to coupon But, incredible response to lower price of E 85 vs. gasoline so the promotion did impact consumers!
WRNR • Two months of tag lines (250 promos) • Ethanol Minutes (66) • Gas give-aways (60) • On-site radio spot • Two hours of gas sold at $1. 03
WRNR Advertising n Picture of $103. 1 day.
Customers that heard the E 85 AD
E 85 Sign
WHAT’S AHEAD IN 2006 n n n Baltimore Station Opening UMD - College Park Contract Signed Continued Marketing and Advertising • GM – Live Green Go Yellow – Trailer • Looking for partner to do another radio ad n n Continue to support OEMs Seeking potential E 85 locations
Resources n n MD Grain Producers: marylandgrain. com National Ethanol Vehicle Coalition: 573 -635 -8590/ E 85 fuel. com National Corn Growers Association: 202 -628 -7001 Sustainable Energy Strategies, Inc: 703 -322 -4484
Скачать презентацию ATC FLEET SEMINAR Presentation by Jill Hamilton President
8e6c2e71dbc0154813a45c9acb78cd3e.ppt