Asignment 4 Team Presentation Ji Woo Ekaterina Meshcheryakova

Asignment 4 Team Presentation Ji Woo, Ekaterina Meshcheryakova, Ievgeniia Luganovska, Alice Caneri

Presentation of the guest speaker Milos Bogdanovic Employed by Cesim Manager of the Balkans Area Reason for selection: Cesim create simulating programs that put you in a business situation We decided to focus our questions on the Balkans Area.

The Balkans Area

How to get into the Balkans? Justification :

How can you prepare a market for a totally new product ? Justification : Balkans countries are not used to business simulation programs. In order to sell his products, Milos Bogdanovic had to prepare the market for this new product. Nowadays, Cesim has a monopole on that market.

How can you prepare a market for a totally new product ? Market researches ◦ Is that market ready to accept the product? ◦ Understand the needs of the population ◦ Which arguments do I have to emphasize? Test it in a control group Advertisement & precise description of the product > the population will be intrigued When launching the product the marketing has to emphasize the benefits for this market in particular.

Which innovations can be made in the education sector in the Balkans? Justification : Balkans are young countries and their education systems are new. This question is also related to Cesim’s issues.

Which innovations can be made in the education sector in the Balkans? The Bologna Process lays out a blueprint for Europeanwide reform of colleges and universities. Nowadays: - highly autonomous faculties - all students pay some tuition - academic Traditions Innovations: - the issue of the sharing and circulation of knowledge - to attract private investment - the tools to find it take advantage of new opportunities Diversity will be, and must be, a primary feature of education in the future, and that will pose tremendous intellectual, financial and organizational challenges.

The Western Balkans : Between the economic crisis and the European perspective Justification : Milos Bogdanovic choose to work with the Balkans area because he is familiar with this part of the world. But how attractive are the Balkans ? Are they a potential market foreign investments ?

The Western Balkans : Between the economic crisis and the European perspective The international economic and financial crisis and the process of European integration of those countries in transition. World Bank foresees slower growth for Western Balkan countries in 2012.

Sources http: //www. cesim. com/ http: //www. unesco. org/delors/athens. htm http: //www. aaup. org/AAUP/pubsres/academe/2004/SO/Feat/morg. htm http: //www. steertheship. com/2008/11/18/prepare-the-market/

Thank you for you attention And Happ y Ch ristm as H olida ys !