ART GALLERY by Alexandra Chernova What is

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ART GALLERY by Alexandra Chernova

What is it? - the main element of the contemporary art - it familiarizes people with modern trends - it deals with a commerce - it creates an artist’s reputation and status -It is connected with all institutions of the art market

Goals of art galleries: 1. A participation in any fairs and art festivals 2. A promotion of the artist at the art market 3. A promotion of the art trend 4. A work with art critics and the press 5. A work with art dealers

6. A work with collectors of the modern art 7. A work with prospective buyers and public 8. An economic estimate of art work and economic artist’s potential 9. A collaboration with other institutions of art market 10. A development of organization conceptions and holding of exhibitions

Classifications of art galleries By quantity Big galleries Small galleries By purpose of activities § gallery-shop § gallery-exhibition hall § gallery-art center

By a way of existence Elite galleries “Usual” galleries Traditionally Russian galleries Public galleries Library galleries

Oriented to art occurrence ü galleries oriented to kinds of art ügalleries oriented to art trends Oriented to creative individuality ü galleries of personal orientation ü gallery of one artist ü gallery of one work

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