Application Delivery The Next Big Thing April 2007

Application Delivery: The Next Big Thing April, 2007

News Summary Four announcements on April 9, 2007: 1) App vendors urge customers to focus on App Delivery 2) Citrix unveils App Delivery Infrastructure strategy 3) NEW: Citrix Net. Scaler 8. 0 (Redefining Web App Delivery) 4) NEW: Citrix Desktop Server (Redefining Desktop Delivery) © 2007 Citrix Systems, Inc. — All rights reserved 2

App Vendors Urge Customers to Focus on their Application Delivery Infrastructure © 2007 Citrix

Global Market Forces Driving Change User Experience Declining © 2007 Citrix Systems, Inc. —

Ensuring Application Delivery Success Monitor application experience from end user’s perspective Accelerate all apps over the WAN to branch office users Provide secure single point of access to all apps © 2007 Citrix Systems, Inc. — All rights reserved Install Windows apps in datacenter and virtualize or stream to all users Apps Users Optimize web apps to improve performance, security and availability Install Windows OS in datacenter and deliver desktops virtually to office workers 5

Citrix Presentation Server The Best Way to Deliver Windows Apps • Debuted in early 1990 s • Cut cost of Windows app by 50 -70% • 60 million users today • 98% of the Fortune 500 © 2007 Citrix Systems, Inc. — All rights reserved 6

Citrix Application Delivery Infrastructure Citrix® Net. Scaler New Users Optimize Web Applications Apps Citrix Presentation Server Virtualize and Stream Windows Applications Citrix Edge. Sight Monitor End User Experience Citrix WANScaler Access Gateway Accelerate Apps to Branch Offices Enable Secure App Access Citrix Desktop Server Deliver Windows Virtual Desktops © 2007 Citrix Systems, Inc. — All rights reserved New 7

Citrix Net. Scaler 8. 0 The Best Way to Deliver Web Apps • Brings Web 2. 0 experience to enterprise • Integrates along line-of-sight to end user • Makes app-specific policy easy © 2007 Citrix Systems, Inc. — All rights reserved 8

Web 2. 0 Reshaping User Expectations of Enterprise Application Experience Web App Delivery Systems Must: Extend Delivery to the End User Include Full Bi-Directional App-User Intelligence © 2007 Citrix Systems, Inc. — All rights reserved 9

Full Line-of-Sight Integration to End User Integrated Web App Firewall Citrix Net. Scaler 8. 0 Citrix Edge. Sight Monitor End User Experience Integrated SSL VPN Apps Users Integrated Performance Monitoring Citrix Access Gateway WANScaler Accelerate Apps to Branch Offices Enable Secure App Access © 2007 Citrix Systems, Inc. — All rights reserved 10

Full App-User Intelligence with App. Expert XML. . . SOAP. . . HTTP. . . WSDL. . . JSON. . . REST. . . RSS. . . AJAX. . . end-user experience. . . Mashup. . . Rel. Tag. . . SOA. . . Application Availability. . . Data theft. . . RIA. . . Wiki. . . Enterprise 2. 0 Application Traffic Users Apps Network Traffic Router Switch Firewall MAC address. . . Source IP. . . Destination IP. . . Source port. . . Destination port. . . Ping. . . OSPF. . . RIP. . . BGP. . . ACL. . . DNS. . . Subnet. . . 802. XX. . . ARP. . . ICMP. . . RTT. . . SYN. . . ACK. . . Keepalive. . . SNMP. . . SSH. . . SSL. . . MTBF. . . Latency. . . © 2007 Citrix Systems, Inc. — All rights reserved 11

XML. . . SOAP. . . HTTP. . . WSDL. . . JSON. . . REST. . . RSS. . . AJAX. . . end-user experience. . . Mashup. . . Rel. Tag. . . SOA. . . Application Availability. . . Data theft. . . RIA. . . Wiki. . . Enterprise 2. 0 App. Expert Users Policy Framework Router Switch Apps Firewall MAC address. . . Source IP. . . Destination IP. . . Source port. . . Destination port. . . Ping. . . OSPF. . . RIP. . . BGP. . . ACL. . . DNS. . . Subnet. . . 802. XX. . . ARP. . . ICMP. . . RTT. . . SYN. . . ACK. . . Keepalive. . . SNMP. . . SSH. . . SSL. . . MTBF. . . Latency. . . © 2007 Citrix Systems, Inc. — All rights reserved 12

Net. Scaler 8. 0 Functional Modules Acceleration Availability Security Advanced Access Control SSL VPN Application Security Rewrite GSLB Load Balancing Content Switching SSL Acceleration App. Cache Edge. Sight App. Compress App. Expert Policy Framework User Flow Application Switching Engine App. Expert Engine Users Visual Policy Builder Server Flow App. Expert APIs Application Delivery Networking Platform © 2007 Citrix Systems, Inc. — All rights reserved 13

Citrix Desktop Server 1. 0 The Best Way to Deliver Windows Desktops • Delivers desktop OS from datacenter • Makes desktop migration a snap • Saves up to 40% on desktop management • Eliminates most desktop security issues © 2007 Citrix Systems, Inc. — All rights reserved 14

Vista Will Drive Customers to Rethink How they Get Desktops to Office Workers “Managing a typical desktop costs companies nearly $5000 per user each year. ” “ 400 million corporate desktops will need to be refreshed over the next three years. ” “Half of all corporate desktop PCs will not be able to run Windows Vista. ” Source: Gartner © 2007 Citrix Systems, Inc. — All rights reserved 15

Many Innovative New Technologies Arriving to Address Desktop Challenges © 2007 Citrix Systems, Inc.

Missing Element is Delivery Infrastructure Delivery Connection Optimization Flexibility Users Datacenter © 2007 Citrix

Introducing Citrix Desktop Server Users Datacenter © 2007 Citrix Systems, Inc. — All rights

Citrix Dynamic Desktop Initiative An industry collaboration led by Citrix to establish its industry leadership in this space and to make it easy for businesses to optimize the delivery of dynamic desktops. © 2007 Citrix Systems, Inc. — All rights reserved 19