APPLE INC.
What is Apple Inc. ? Apple Inc. is an American multinational corporation Design electronics and computer software As of January of 2010, the company operates 283 retail stores 9 of which are out of the country As of 2010, company is one of the largest technological corporations in the world
History of Apple Inc. Founded in April 1 st 1976 Cupertino, California Steve Jobs Steve Wozniak Ronald Wayne Company was made to make. . Computer Software and Hardware Consumer electronics Digital distribution
Apples first logo features Issac Newton under a fabled Apple Tree Apples Logo It was then replaced with the rainbow bitten apple in 1976 and lasted until 1998 The most recent logo which replaced the rainbow apple is a monochromic same bitten apple
Contd…. Industry - Computer software, computer hardware, consumer electronics. Revenue - US$ 108. 249 Billion Operating income - US$ 33. 790 billion Profit - US$ 25. 922 billion Share Price – 254. 24$ (Newyork Stock Exchange)
Vision/ Mission Vision: To become the world wide leader in computer and mp 3 player sales. Mission: “Apple is committed to bringing the best personal computing, and mobile usage experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings. ”
Competitors for Apple: Windows OS and Media player for playing music and Video (Microsoft). Competition to Mac OS X (Linux). Alternative sources of computer hardware (Dell, Hp, Lenova). Small stylish Mp 3 Players ( Creative and Samsung). Online music stores similar to itunes stores (Napster). Competition for i. Phone (Google “Next”).
Human resource management Human resource objectives and strategies Human resource policies Human resource performance Partnership program (a)creating a forum (b) change champions
Contd… Training and development (a) offer or efficiency program (b)Business driven needs training (c)Personnel development category (d)General awareness education Staff appraisal Trends Competitive advantage
Marketing strategy
My opinion of the strategy Apple’s strategy to avoid losing market leadership. And keep stability. They are updating their products and this is important. After all, people always want something new. And Apple gives them everything that they wanted to see.
Marketing mix Apple adopts 4 P’s ; 1. Product 2. Price 3. Place 4. Promotion
Early Years With Apples first product was the Apple I Hand built Went on sale in July of 1976 Market priced $666. 66 Product was made by Jobs, Wozniak and Wayne Apple was the incorporated in Jan. of 1977 Wayne sold his share of his company to jobs and Wozniak for $800
Early Years Cont’d On April 1977 the Apple II was introduced It was unique and different from its major rivals at the time (TRS -80 and Commodore PCT) Colored graphics open architecture By the end of the 1970’s, Apple had a staff of computer designers and a production line
Early Years Cont’d In May 1980, the Apple III was introduced in attempt to compete with Microsoft and IBM In December of 1980, Apple launched the public offering of its stock When it went public, it created more millionaires than any company in history
Apple Lisa Personal computer sold in early 1980’s First personal computer sold to public with a GUI Extreme failure due to limited software titles and high price tag In 1982 - Due to fighting Steve jobs was kicked off the Apple Lisa project and went on to the low cost computer project of the Macintosh!
2007 -Present Throughout these years, new and improved versions and different sizes of the i. Pod were introduced Includes i. Pod nano, Shuffle, classic, touch and video After hearing many rumors of the new creation, on April 3 rd 2010, Apples newest product the i. Pad was launched in the U. S. Sold 300, 000 units that day 500, 000 that same week
Iphone 2 G The first i. Phone was announced by Steve Jobs at the Mac. World Expo Conference January 9, 2007. In sale the June 29, 2007
Iphone 3 G, 3 GS The i. Phone 3 G is a smartphone that was designed and marketed by Apple Inc. It is the second generation of i. Phone, and was introduced on June 9, 2008
IPhone 4 , 4 S The i. Phone 4 S is a touchscreenbased smartphone deve loped by Apple Inc. It is the fifth generation of the i. Phone In sale the october 14, 2011
IPhone 5 MAIN EVENT OF THIS YEAR IPHONE 5
SWOT ANALYSIS Strengths Style/Brand High quality Easy to carry Migrate people to Apple New social device Ipod connectivity Opportunities Weakness High price Not issued dividends Limited distribution channels Pressure from competitor Similar devices Highly developed market Threats
Apple’s Competitive Advantage I had the opportunity to observe Apple’s behavior and choices from a privileged point of view, as CEO of a large Consumer Electronics company. I also had context to compare it with the prevailing industry policies and behaviors. From this perspective, I have thoughts on the reasons why Apple has an almost unbeatable competitive advantage that is intertwined with its organizational choices and management style and embedded in its practices. As such, it will only require solid management skills and not “genius” to consolidate and grow the company for years to come.
As such, it will only require solid management skills and not “genius” to consolidate and grow the company for years to come Apple says “no” much more than “yes. Apple is organized differently from all other competitors Apple has an approach to product launches that is more similar to Fast Moving Consumer Goods companies than to the world of Consumer Electronics. Apple is relatively uninterested in competition. Apple values the whole consumer experience more than the actual technical performance. Apple has a healthy, rather distant relationship with retailers. Apple value people and rewards them handsomely
The End!