Apple
Contents 1. 2. 3. 4. About Company. Apple Logo Evolution Story. First development. Apple products.
About Company Apple Inc. , formerly Apple Computer, Inc. , is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the i. Pod music player, the i. Phone smart phone, and the i. Pad tablet computer. Its consumer software includes the OS X and i. OS operating systems, the i. Tunes media browser, the Safari web browser, and the i. Life and i. Work creativity and productivity suites. The company was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977. The word "Computer" was removed from its name on January 9, 2007, the same day Steve Jobs introduced the i. Phone into consumer electronics. Apple is the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone maker after Samsung and Nokia. . Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. As of May 2013, Apple has 408 retail stores in fourteen countries, the online Apple Store and i. Tunes Store( the world's largest music retailer). Apple is the largest publicly traded corporation in the world by market capitalization, with about US$415 billion. As of Sept 29 2012, the company had 72, 800 permanent full-time employees and 3, 300 temporary full-time employees worldwide. Its worldwide annual revenue in 2012 totaled $156 billion. In May 2013, Apple entered the top ten of the Fortune 500 list of companies for the first time.
Head office of Apple
Apple Logo Evolution Story
The Newton Crest: 1976 -1976: The first Apple logo was designed in 1976 by Ronald Wayne, sometimes referred to as the third co-founder of Apple. The logo depicts Isaac Newton sitting under a tree, an apple dangling precipitously above his head. The phrase on the outside border reads, “Newton… A Mind Forever Voyaging Through Strange Seas of Thought … Alone. ”
The Rainbow Logo: 1976 -1998 According to Janoff, the “bite” in the Apple logo was originally implemented so that people would know that it represented an apple, and not a tomato. It also lent itself to a nerdy play on words (bite/byte), a fitting reference for a tech company. Quick sidenote: Corporate design sure was a lot simpler in the 70′s. Nowadays, companies like Pepsi spend millions of dollars on logo re-designs that are based on complete BS and new age mumbo jumbo. As for the rainbow stripes of the logo, Steve Jobs is rumored to have insisted on using a colorful logo as a means to “humanize” the company. Janoff has said that there was no rhyme or reason behind the placement of the colors themselves, noting that he wanted to have green at the top “because that’s where the leaf was. ” The relatively simple origins of the rainbow colored Apple logo hasn’t stopped some from reading a bit too much into what it represents. The multi-colored Apple logo was in use for 22 years before it was axed by Steve Jobs less than a year after his return to Apple in 1997. In its place was a new logo that did away with the colorful stripes and replaced it with a more modern monochromatic look that has taken on a variety of sizes and colors over the past few years. The overall shape of the logo, however, remains unchanged from its original inception 33 years ago.
The Monochrome Logo: 1998 – Present One of the most recognizable logos in the world wasn’t done simply because Steve Jobs is always looking to change things up. When Jobs returned to Apple in 1997, the company was bleeding money, and Jobs and Co. realized that the Apple logo could be leveraged to their advantage. That meant experimenting with larger logos to make it more prominent. If the shape of the Apple logo was universally recognizable, why not put it where people could see it? That being the case, placing a large rainbow Apple logo on top of the original Bondi Blue i. Mac, for example, would have looked silly, childish, and out of place. Not exactly the direction Jobs wanted to lead Apple in. So instead of placing a somewhat minuscule rainbow colored Apple logo on its products, Apple began placing sizeable and Monochrome styled logos on its products in all sorts of places: on top of the original i. Mac, on the side of the Powermac G 3 Tower, and in an assortment of colors on the good ole i. Books. This trend, which began in 1998, continues to this day.
The first invention of Apple The original Apple Computer, also known retroactively as the Apple I, or Apple-1, was released by the Apple Computer Company (now Apple Inc. ) in 1976. They were designed and hand-built by Steve Wozniak's friend Steve Jobs had the idea of selling the computer. The Apple I was Apple's first product, and to finance its creation, Jobs sold his only means of transportation, a VW Microbus, and Wozniak sold his HP-65 calculator for $500. It was demonstrated in July 1976 at the Homebrew Computer Club in Palo Alto, California.
Apple inventions
i. Phone is a line of smartphones designed and marketed by Apple Inc. It runs Apple's i. OS mobile operating system. The first generation i. Phone was released on June 29, 2007; the most recent i. Phone models are the i. Phone 6 and i. Phone 6 Plus, which were unveiled at a special event on September 9, 2014.
i. Pad is an i. OS-based line of tablet computers designed and marketed by Apple Inc. The first i. Pad was released on April 3, 2010; the most recent i. Pad models, the i. Pad Air 2 and i. Pad Mini 3, were revealed on October 16, 2014 and were available for preorder on October 17. The user interface is built around the device's multi-touch screen, including a virtual keyboard. The i. Pad includes built-in Wi-Fi and cellular connectivity on select models. As of June 2014, there have been over 200 million i. Pads sold. An i. Pad can shoot video, take photos, play music, and perform Internet functions such as web-browsing and emailing. Other functions—games, reference, GPS navigation, social networking, etc. —can be enabled by downloading and installing apps. As of October 2013, the App Store has more than 475, 000 native apps by Apple and third parties.
i. Pod The i. Pod is a line of portable media players and multi-purpose pocket computers designed and marketed by Apple Inc. The first line was released on October 23, 2001, about 8 1⁄2 months after i. Tunes (Macintosh version) was released. The most recent i. Pod redesigns were announced on September 12, 2012. There are three current versions of the i. Pod: the ultra-compact i. Pod Shuffle, the compact i. Pod Nano and the touchscreen i. Pod Touch. Like other digital music players, i. Pods can serve as external data storage devices. Storage capacity varies by model, ranging from 2 GB for the i. Pod Shuffle to 160 GB for the i. Pod Classic. The devices are controlled by the Samsung ARM and the Apple A 5 CPUs. Apple's i. Tunes software (and other alternative software) can be used to transfer music, photos, videos, games, contact information, e-mail settings, Web bookmarks, and calendars, to the devices supporting these features from computers using certain versions of Apple Macintosh and Microsoft Windows operating systems.
Mac. Book The Mac. Book is a brand of notebook computers manufactured by Apple Inc. from early 2006 to late 2011, and relaunched in 2015. It replaced the i. Book series and 12 inch Power. Book series of notebooks as a part of the Apple-Intel transition from Power. PC. Positioned as the low end of the Mac. Book family, below the premium ultraportable Mac. Book Air and the powerful Mac. Book Pro, the Apple Mac. Book was aimed at the consumer and education markets. It was the best-selling Macintosh in its history; between June and October 2008, the aluminum Mac. Book launched in 2008 was the best-selling laptop of any brand in US retail stores, according to the salesresearch organization NPD Group. There have been four separate designs of the Mac. Book. The original model used a combination of polycarbonate and fiberglass casing which was modeled after the i. Book G 4. The second type, introduced in October 2008 alongside the 15 -inch Mac. Book Pro, used a similar unibody aluminum casing to the 15 -inch Mac. Book Pro, but to lower its price, Fire. Wire was not included, which resulted in lackluster sales. A third design, introduced in late 2009, had a polycarbonate unibody casing, but Fire. Wire was not included. The fourth design, introduced in March 2015, had an ultra-slim design and was available in three colors -silver, gold or black.
i. Mac The i. Mac is a range of all-in-one Macintosh desktop computers designed and built by Apple Inc. It has been the primary part of Apple's consumer desktop offerings since its debut in August 1998 (shipped; introduced June 1998), and has evolved through six distinct forms
Prepared by the student of the group. Fz-22 s Shaparenko Lena
Thanks for watching!; )
