APPLE COMPUTER, INC The presentation was made By Tabakar Zina
Plan 1. Overview 2. Background 3. Products and services 4. Competitors 5. Markets 6. Sales 7. Location
Overview v. The second largest PC maker. v. Develops new operate software, multimedia tools. v. Principal markets – education and business.
§ § § Backgroud 1976 - the company was set up. 1976 – Apple I was invented. 1977 – Apple II was introduced. 1983 – The failure of Apple III. 1984 – Macintosh’ s revolutionary. 1990 – Apple decided to gain market share. Apple II
Products and services Computers (Apple I-III, Macintosh IIsi, Macintosh Classic and so on) Software (Hyper. Card, Pro. Dos, Macintosh OS, Multi. Finder, etc. ) Communication Products (File servrses, modems and so on) Subsidiaries and Affiliates( Claris Corp. , Genera l Magic Corp) Peripheral Products (Disk drive, monitors, pri nters, scanner and etc. )
Key competitors Adobe, Canon, IBM, Toshiba, Etc.
Markets 1990 Operating Income($ mli. ) US Europe Other countries 1990 Sales($ mli. ) US Europe Other countries
Sales($ mil. ) 6000 5000 4000 3000 2000 19 81 19 82 19 83 19 84 19 85 19 86 19 87 19 88 19 89 19 90 0 Sales
Location The company has manufacturing facilities in California, Ireland, and Singapore. It does business in more than 120 countries and has 250 sales, distribution, and other offices worldwide.
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