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AOP Presentation Analyze factors that lead to the popularity of online shopping C-14 Leoky AOP Presentation Analyze factors that lead to the popularity of online shopping C-14 Leoky 6518993 Michael 6519862 Askar 6519886

01 02 C NTENTS Introduction Factor 1: Convenience 03 Factor 2: Competitive pric 04 01 02 C NTENTS Introduction Factor 1: Convenience 03 Factor 2: Competitive pric 04 Factor 3: Wide variety 05 Conclusion

01 Introduction Given by Leoky 01 Introduction Given by Leoky

US Ecommerce sales estimated to be $304. 1 billion for 2014, increasing to $491. US Ecommerce sales estimated to be $304. 1 billion for 2014, increasing to $491. 5 billion by 2018. Statista (2014)

Source: Global trends in online shopping A Nelson Global Consumer Report June 2010 Source: Global trends in online shopping A Nelson Global Consumer Report June 2010

(Statista, 2014) (Statista, 2014)

02 Factor 1: Convenience Given by Leoky 02 Factor 1: Convenience Given by Leoky

The six e-service convenience dimensions access, search, evaluation, transaction, possession, and postpurchase convenience. Access The six e-service convenience dimensions access, search, evaluation, transaction, possession, and postpurchase convenience. Access ----- Time and space flexibility Avaliability of products and brands Search ------ Web design, Search function, product classification Evaluation ------ Product information, Standardized and branded productsotection Transaction ------ Payment methods, Changes in purchase Procession ----- Delivery offered, On-time delivery, Product undamaged Postpurchase ------ Keep promises, Customer protection (Ling Jiang et al, 2011).

ACCESS SEARCH EVALUATION TRANSACTION POSSESSION POSTPURCHASE (APPLE, no date) ACCESS SEARCH EVALUATION TRANSACTION POSSESSION POSTPURCHASE (APPLE, no date)

Goal fulfillment ✔ Experience-related outcomes Goal fulfillment ✔ Experience-related outcomes

”freedom and control” ”freedom and control” "low commitment, high involvement" (Wolfinbarger, M. & Gilly, 2000)

03 Competitive Price Given by Michael 03 Competitive Price Given by Michael

71% of shoppers believe they will get a better deal online than in stores 71% of shoppers believe they will get a better deal online than in stores (Mississippi State University, 2013)

Statistical Facts 1. In Oct 27, 2014, mobile research site 91 mobiles. com's survey Statistical Facts 1. In Oct 27, 2014, mobile research site 91 mobiles. com's survey points out that average price difference between online and offline prices of smartphones is 5 %. (The Economic Times, 2014)

Statistical Facts Statistical Facts

What leads to that？ 1. Less middleman involved 2. Comparison 3. Less cost 4. What leads to that？ 1. Less middleman involved 2. Comparison 3. Less cost 4. Competitive environment

04 Wide Variety Given by Askar 04 Wide Variety Given by Askar

05 Conclusion Given by Michael 05 Conclusion Given by Michael

Any Questions? Any Questions?

THANK YOU FOR LISTENING C-14 Askar Leoky Michael THANK YOU FOR LISTENING C-14 Askar Leoky Michael

References 1. Global trends in online shopping A Nelson Global Consumer Report June 2010 References 1. Global trends in online shopping A Nelson Global Consumer Report June 2010 2. Statista (2014) Why do you buy products online instead of in-store? Available at: http: //www. statista. com/statistics/293702/reasons-for-buying-products-online-instead-of-instore-in-the-united-kingdom/ 3. Mississippi State University (2013) e-biz Tips for Marketing Your Business Social Media Marketing: e – Commerce Available at: http: //srdc. msstate. edu/ecommerce/ebiz/files/msu_ebiz_ecommerce_checklist. pdf 4. The Economic Times (2014) The average price difference between online and offline prices of smartphones is just 5 %, says survey Available at: http: //articles. economictimes. indiatimes. com/2014 -10 -27/news/55483014_1_flipkart-onlineretailers-dheeraj-malik 5. Deal seeking Online vs. In-Store, Spring 2014, Anthem Marketing Solution 6. Unknown photograph, viewed 31 March 2016, .