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Annual Giving Issues & Strategies Why Do an Annual Campaign? • Provides annual support Annual Giving Issues & Strategies Why Do an Annual Campaign? • Provides annual support from donors • Source of unrestricted funds for Foundation budget • Usually first level of involvement/engagement • Develops habit of giving and builds donor loyalty • Turns aspirations into tangible support • Transforms an Assoc. member into a Fdn. donor • Fuels donor pipeline which builds base of support for major gifts • Key component of donor recognition system • Dispels negative lawyer myths

Annual Campaign Strategies • Association members are usual donor suspects • Other legal connected Annual Campaign Strategies • Association members are usual donor suspects • Other legal connected entities • Direct mail focused – generic appeal – prospects • Targeted/personalized direct mail • Calling Campaigns – year-end • Thank you Campaigns • E-mail solicitations – online giving

Important Considerations Year-to-Year • • • Build base of support Donor retention and renewal Important Considerations Year-to-Year • • • Build base of support Donor retention and renewal rate is key Grow average gift size over time Recognize at various giving levels Test campaign mailing techniques – response rates

Annual Campaigns & Law Firms • Develop an overall strategy – individual or firm Annual Campaigns & Law Firms • Develop an overall strategy – individual or firm focused? • Law Firm campaigns – In-house contacts? • Recognize by law firm affiliation or not? • Law firm gifts vs. individual gifts? • Law firm support of annual campaign • Law firm support of special projects • Law firm establishing restricted funds • Law firms and legal service annual campaigns