Andrew Lewis DIY game-based multimedia in your library Is it for you? Library and Information Services The Royal Borough of Windsor and Maidenhead andrew. lewis@rbwm. gov. uk www. rbwm. gov. uk/web/onlinelibrary. htm
Andrew Lewis Example 1 – Marketing computers to sceptical library users (2002) Library and Information Services The Royal Borough of Windsor and Maidenhead andrew. lewis@rbwm. gov. uk www. rbwm. gov. uk/web/onlinelibrary. htm
www. rbwm. gov. uk/web/onlinelibrary. htm
How much use? • • 200, 000 in 6 years 33, 000 per year 1000 per month 33 per day www. rbwm. gov. uk/web/onlinelibrary. htm
Andrew Lewis Example 2 – How you deliver multimedia affects user uptake (2005 -7) Library and Information Services The Royal Borough of Windsor and Maidenhead andrew. lewis@rbwm. gov. uk www. rbwm. gov. uk/web/onlinelibrary. htm
User Comments • i like the library severses ther fab and i like the library because i love the magic kitten books • The libray is very fun. I like all the activities. I adore reading so I take fiction and non-fiction. As I cycle here thing the library needs is a bike rack • the section for teenagers could be made bigger at cookham but otherwise cookham is a very good quiet libary. The staff are always friendly! • tha it is vey nice and quite here and the staff are really nive here and that lots people get to do there homework in peace www. rbwm. gov. uk/web/onlinelibrary. htm
Other comments! • dis iz s**t you beed betta games and less boffins in d library thanx and go *$&*! !$&*&$ **&! • im 12 and i think that u should get some games for people my age im discusted i mean dont get me wrong the bgames are ok but they get really boring so please just hurry up and get ur act together and think of every one else apart from little children www. rbwm. gov. uk/web/onlinelibrary. htm
Delivery channels Web 10 -20 comments in 2 years PCs 250 comments in a year www. rbwm. gov. uk/web/onlinelibrary. htm
Andrew Lewis Example 3 – Using game incentives to gather user feedback (2007) Library and Information Services The Royal Borough of Windsor and Maidenhead andrew. lewis@rbwm. gov. uk www. rbwm. gov. uk/web/onlinelibrary. htm
Subjects users say they like • sad stories like jaqueline wilson • stuff • dolfhins • Horror • scary stuff • cars • Sex • fire engines • Magic kittens • advenchur • monsters. pooo • l • romance & adventure • facts • romance & adventure • dinosars books www. rbwm. gov. uk/web/onlinelibrary. htm
Andrew Lewis Example 4 – Using game data to understand user behaviour (2005 -6) Library and Information Services The Royal Borough of Windsor and Maidenhead andrew. lewis@rbwm. gov. uk www. rbwm. gov. uk/web/onlinelibrary. htm
Big Bad World game data • • • • username = test 5 date added = Wed May 31 20: 24: 47 GMT+0100 2006 health = 100 completed? = false time_total = 156513 time_found_library_sign = 66589 time_access_first_library = 4312 time_access_rungo_book_1 = 0 time_access_rungo_book_2 = 0 time_found_rungo_poster = 66552 time_rungo_found = 0 time_rungo_returned = 0 rungo_exploded_total = 0 info_found_rungo = 7, 2, 14, 2, 6, 2, 7, 3 info_judged_rungo = 7, reliable, 2, 14, reliable, 2, 6, unreliable, 2, 7, reliable, 3 • RUNGO GAME NUMBER 0 LOADED www. rbwm. gov. uk/web/onlinelibrary. htm
Things that have worked • • • Using domestic equipment Freeware and web user groups Controlled delivery channels Using novelty for impact Income generation Gathering qualitative customer data Re-use – the curriculum model Suck it and see, but drop if not working Piggy backing institutional technology www. rbwm. gov. uk/web/onlinelibrary. htm
Things that have not worked • Over-complex development of pilots • Changes to piggy backed technology • Reliance on one person • Not understanding the competition • Making assumptions about user behaviour or motivation www. rbwm. gov. uk/web/onlinelibrary. htm
Technology • Flash • Swift 3 d • Web freebies • Audacity • File convertors • Pencils • • • Digital cameras Mini DISC Web cams Mobile phones Flatbed scanners • PERL • PHP/My. SQL • Trial software www. rbwm. gov. uk/web/onlinelibrary. htm
Content creation models • Create once, use repeatedly • Create once, have a finite lifespan • Multiple self-contained episodes • Single resource developed over time www. rbwm. gov. uk/web/onlinelibrary. htm
Return on investment check list • Project the resources you will commit • Ask how long you intend to continue • Have a content creation business model • Decide what success will be • Have an exit strategy www. rbwm. gov. uk/web/onlinelibrary. htm
Delivery Channels and available technology • • The web via your sites Web 2. 0 “destination” sites Email Podcasting CCTV / monitors Kiosks In house computers www. rbwm. gov. uk/web/onlinelibrary. htm
Is DIY Multimedia for you? • Yes, if: • you need to try out new ideas • you want control over content • you have in-house skills or kit • you plan it well www. rbwm. gov. uk/web/onlinelibrary. htm
Andrew Lewis End of presentation Library and Information Services The Royal Borough of Windsor and Maidenhead andrew. lewis@rbwm. gov. uk www. rbwm. gov. uk/web/onlinelibrary. htm
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