and the OPEN WEB PLATFORM by Jeff Jaffe

The WORLD WIDE WEB "Thirty years ago, we couldn't know that something called the Internet would lead to an economic revolution. " Barack Obama FEBRUARY 2011

The WORLD WIDE WEB CONSORTIUM Actually, we had some ideas about that. . . Tim Berners-Lee WEB INVENTOR AND W 3 C DIRECTOR

A NEW WAVE of TRANSFORMATIONS

OPEN WEB PLATFORM A platform for innovation, consolidation and cost efficiencies. W 3 C is shaping the future of global business. Web pages are more beautiful, interactive, intelligent HTML 5 provides cross-browser interoperability and all major browser vendors plan to support it Video a first-class citizen Simplified data integration Numerous devices Tools for social networking (privacy, security, identity)

WEB IS CENTRAL The USAGE ‣ ‣ ‣ TECHNOLOGY ‣ ‣ Accessed by billions In many languages Vital for information sharing, entertainment, education, commerce Common, pervasive, and interoperable Internationalized Widely used by developers Linked sites and linked data

INDUSTRY IN TRANSITION TELEVISION Goodbye TV, hello multi-platform multi-media delivery and interaction.

The WEB TRANSPORTS AND ENHANCES TV ‣ ‣ ‣ Analog-to-digital conversion is nearly complete User generated content commonplace on Internet Convergence has started, but where will it take us? ๏ ๏ ‣ User content and premium content How much integration of Web content into programming? Internet, wireless, or conventional distribution Device: TV, laptop, handheld Different stakeholders have different perspectives ๏ ๏ ๏ Traditional broadcast Telecoms Content providers New entrants (youtube, netflix, hulu, pandora, . . . ) Device manufacturers

The role of W 3 C WHAT'S ON TELEVISON FROM W 3 C HTML 5 CSS 3 SVG Graphics Widgets Device APIs and Protocols (DAP) Codecs Security Privacy Accessibility

New NEXT GENERATION PRIORITIES FOR TELEVISION Multimedia, multi-device delivery and interaction Dual screen scenarios Adaptive streaming of content Enhanced viewer experience Home networking E-commerce (example: social networking and shopping during program) Content protection Testing Accessibility

Action spotlights INTEREST GROUPS OPEN WEB PLATFORM AND TELEVISION Web and TV Interest Group formed JANUARY 2011 WORKSHOPS Web and TV Workshop TOKYO, SEPTEMBER 2010 Web and TV Workshop BERLIN, FEBRUARY 2011 Preliminary Recommendations APRIL 2011 Final Recommendations JUNE 2011 Web and TV Workshop HOLLYWOOD, TBD LIAISONS IPTV, MPEG, DLNA

INDUSTRY IN TRANSITION MOBILE The Open Web Platform is the new mobile operating system.

The WEB IS THE PREMIER PLATFORM FOR DIVERSITY OF MOBILE SPACE HANDHELD INTELLIGENT DEVICES ARE UBIQUITOUS App Distribution ‣ More diversity of device types ‣ Greater degree of globalization of the Web ‣ BUT NOW THIS PLATFORM IS DRIVING NEW CAPABILITY Focus of last several years has been the Mobile Web Initiative ‣ Increasingly, the same web, independent of device, processing power, screen size, etc. ‣ Location-based applications ‣ A platform for Web Applications, not just Web browsing ‣

The role of W 3 C WHY MOBILE IS ON THE MOVE AT W 3 C Mobile Web Initiative HTML 5 SVG Graphics Device APIs and Protocols (DAP) Privacy Accessibility

The NEXT GENERATION PRIORITIES FOR MOBILE Web Apps (features + connectivity + standards + community) Real-time communications and audio/video p 2 p streams Points of interest Geolocation Augmented Reality Widgets: packaging and securing of downloadable apps Web Notifications Web Events New APIs (telephony, bluetooth, NFC, SIM, . . . ) Offline Storage Mobile Web for Social Development

Action spotlights OPEN WEB PLATFORM AND THE MOBILE WEB INITIATIVE Mobile and Web Technologies in Social and Economic Development WORKSHOPS JUNE 2011 NEW WORKING GROUPS ‣ ‣ ‣ MOBILE WORLD CONGRESS 2011 Real time communications Points of Interest Augmented reality Web notifications Web events Announcements: WAC (Appstores), Microsoft, AT&T

INDUSTRY IN TRANSITION GAMING The gaming industry seeks full feature app development platform for distributed and social games.

The WEB IS FOR MASSIVE MULTI-PLAYER GAMES ON ANY DEVICE Popularity of Web has driven web-based games ‣ Social networking has changed the types of games that are played on-line ‣ ๏ Driving requirements on performance, graphics Mobile games require a new level of flexibility ‣ Mobile game consoles with unique requirements ‣ ๏ Web based development platform

The role of W 3 C WHY W 3 C IS A PLAYER IN THE GAME INDUSTRY HTML 5 DOM Scalable vector graphics (SVG) CSS 3. 0 Security Geolocation Audio APIs

The NEXT GENERATION PRIORITIES FOR GAMING ‣ Drive hardware enhancements implementability of spec on hardware 3 D ‣ Web performance ‣ Consistency of implementation across platforms ‣ ๏ Drives the need for a more complete tool set, debugging Offline cache; tools for visibility into resources ‣ Identity management ‣ Location and point of interest ‣

OPEN WEB PLATFORM AND GAMES Action spotlights FOCUS ON DEVELOPERS Lyon workshop with developers at TPAC 2010 Herzliya, Garage Geeks JUNE 2010 WORKSHOPS Identity in the Browser Workshop MAY 2011 NEW WORKING GROUPS ‣ ‣ Web performance Points of interest Augmented reality Audio

INDUSTRY IN TRANSITION 0 PUBLISHING The Web is a full-featured, multimedia publishing ecosystem. 379 260 0

The WEB HAS TRANSFORMED PUBLISHING DOCUMENTS, DATA INDUSTRY LEADERS HAVE LONG LEVERAGED THE WEB FOR PUBLISHING ‣ ‣ ‣ Convenient access Varied pricing models Linked data THE MARCH OF TECHNOLOGY CONTINUES TO MAKE THE WEB EVEN MORE ATTRACTIVE ‣ ‣ ‣ Even richer linking Fonts framework to enliven presentation Electronic book readers

The role of W 3 C THE BIG NEWS AT W 3 C IN DOCUMENTS AND DATA HTML XML Semantic Web SVG Graphics CSS XSL

The NEXT GENERATION PRIORITIES FOR PUBLISHING DOCUMENTS AND DATA Provenance is the next game changer to increase the usage of linked data Fonts Framework

Action spotlights ANNOUNCEMENTS OPEN WEB PLATFORM AND PUBLISHING WOFF Font Framework AUGUST 2010 NEW WORKING GROUPS REPORTS OF SUCCESS ‣ Provenance Working Group 3. 6% of Web data uses RDFa

INDUSTRY IN TRANSITION GOVERNMENT DATA The Web is increasing government transparency, efficiency, and lowering costs.

The WEB HAS IMPROVED GOVERNANCE GOVERNMENTS WORLD-WIDE ARE PUBLISHING THEIR DATA IN AN OPEN FASHION Linked government data a major theme due to public service nature ‣ Accessibility is key as the Web replaces paper forms ‣ Digital access is a “right” not a privilege ‣ Social networking has impact on politics in many countries ‣

The role of W 3 C WHY THE PEOPLE ELECTED W 3 C AS THE FORUM FOR OPEN GOVERNMENT DATA Web accessibility Initiative HTML XML Semantic Web e. Gov Interest Group Internationalization

The NEXT GENERATION PRIORITIES FOR GOVERNMENT DATA ‣ Web of Data ๏ ‣ Accelerate open linked data Accessibility ๏ ๏ ‣ Data Integration ๏ ๏ Across agencies Health Content authoring guidelines Captioning for video Security ‣ Privacy ‣

OPEN WEB PLATFORM AND GOVERNMENT Action spotlights NEW WORKING GROUPS Provenance Working Group WORKSHOPS Web Tracking and User Privacy Workshop PRINCETON, APRIL 2011 Identity in the Browser Workshop MOZILLA, MAY 2011 Federated Social Web Europe SUMMER, 2011 DIRECT ENGAGEMENT WITH GOVERNMENT ‣ ‣ ‣ FCC VPAAC for captioning EU Programs EU Digital Agenda Meetings with various governments worldwide Also with government-oriented system integrators

INDUSTRY IN TRANSITION DEVICES The Web is everywhere.

The WEB ACCOMMODATES A WORLD OF DEVICES ‣ Desktop, then laptop, now wide range of devices ‣ They have in common that they access the Web ‣ ‣ ‣ Device manufacturers differentiate in form, function, capability Aside from TV, the Web is moving into many consumer devices: automobiles, watches Silicon manufactures and device manufacturers collaborate to specialize function; optimize performance

The role of W 3 C HOW W 3 C BUILDS A WEB OF DEVICES Mobile Web Initiative HTML 5 SVG CSS WOFF Fonts Ink. ML Multimodal Framework

The NEXT GENERATION PRIORITIES FOR DEVICE MANUFACTURERS ‣ Considerations related to performance ๏ What can be reduced to silicon Freezing specs earlier ‣ Testing ‣ Video codec standardization ‣ Offline storage as a design point ‣

OPEN WEB PLATFORM AND DEVICES Action spotlights ‣ Two Web and TV Workshops Invitation to IEEE HQME Workshop (offline storage of Web video) TESTING ‣ HTML 5 test harness NEW WORKING GROUPS ‣ WORKSHOPS ‣ ‣ INFORMAL DISCUSSIONS ‣ ‣ Web Events Working Group Web Performance Working Group Automotive sector Video codecs

WORLD IN TRANSITION SOCIAL NETWORKING

The SOCIAL WEB IS THE WEB OF PEOPLE The Social Web has introduced an order-of-magnitude more people who are putting content on the Web. They want the latest and greatest in video, image, graphics, and flexibility of device access. The scale of social networks drives performance concerns. They are exploiting linkages between data as never before. Constantly developing new paradigms: e. g. , real-time communications. The scale of social networks drives performance concerns. Usages of the social network have accentuated privacy concerns (next section).

The role of W 3 C WHAT SOCIAL NETWORKING “LIKES” AT W 3 C HTML 5 CSS RDFa SVG Graphics Federated Social Web Incubator Group

The NEXT GENERATION PRIORITIES FOR SOCIAL NETWORKING URGENCY INCREASES FOR LONG-STANDING TECHNICAL ISSUES ‣ Security, privacy, One Web (mobile) FOCUSED TECHNICAL ISSUES Scalability of performance ‣ Provenance of semantic web ‣

OPEN WEB PLATFORM AND SOCIAL NETWORKING Action spotlights Web Tracking and User Privacy WORKSHOPS Workshop PRINCETON, APRIL 2011 Identity in the Browser Workshop MOZILLA, MAY 2011 NEW WORKING GROUPS ‣ ‣ ‣ REPORTS OF SUCCESS Provenance Working Group. Web Performance Working Group Real-time Communications Working Group 3. 6% of Web data uses RDFa

WORLD IN TRANSITION SECURITY AND PRIVACY

The A WORLD OF RISKS PRIVACY CONCERNS HAVE BEEN WITH THE WEB FOR YEARS ‣ The concerns have moved from trade journals and policy gatherings to the front page of every newspaper with the advent of social networking, behavioral tracking SECURITY CONCERNS HAVE BEEN WITH THE WEB FOR YEARS ‣ ‣ Cross-site scripting, request forgery It must become easier to build secure yet powerful apps ELECTRONIC WARFARE, CENSORSHIP, WEB SHUTDOWNS, DENIAL OF SERVICE

How W 3 C TRUSTS THE COMMUNITY WILL MANAGE RISK ‣ The Web Platform has evolved a unique security model ๏ ๏ ๏ ‣ ‣ Sandboxing and mobile code; visit any site, securely Different trust domains for different Web applications Upcoming work on Web app security will ease development A growing consensus that with Web standards defined at W 3 C, there is a responsibility to address privacy and security systematically Some areas (Web. ID) have been worked on elsewhere and resulted in Balkanized solutions: need to bring together at W 3 C

The NEXT GENERATION PRIORITIES FOR SECURITY AND PRIVACY ‣ Tracking ๏ ๏ ‣ Identity ๏ ‣ It also can lead to unwanted intrusion into personal lives The tools to mitigate intrusion are confusing to novices and inconsistent Tracking and profiling of users can lead to beneficial value-added services The balance between these are hotly debated, poorly understood, and vary by culture Identity now part of core web architecture. Need for consistent experience through browser. Security in general ๏ Web. Apps, HTML 5

Action spotlights WORKSHOPS OPEN WEB PLATFORM SECURITY AND PRIVACY Privacy Workshop MIT, DECEMBER 2010 Web Tracking and User Privacy Workshop PRINCETON, APRIL 2011 Identity in the Browser Workshop MOZILLA, MAY 2011 PROGRAMS NEW WORKGROUPS EU Prime. Life Project New Web Apps Security MAY 2011

WORLD IN TRANSITION The Web continues to change commerce, governance, leisure, education, relationships, . . .

OPEN WEB PLATFORM A platform for innovation, consolidation and cost efficiencies. W 3 C is shaping the future of global business. Web pages are more beautiful, interactive, intelligent HTML 5 provides cross-browser interoperability and all major browser vendors plan to support it Video a first-class citizen Simplified data integration Numerous devices Tools for social networking (privacy, security, identity)

LINKED DATA STACK SEMANTIC WEB APPLICATIONS BROWSER NATIVE APPS Query and update SPARQL. APIs RDF Bridges Linked (RDF) Data & Common Vocabularies SKOS, FOAF, v. CARD Inferecing Rules, RDFS, OWL GRDDL, R 2 RMLPOWDE R DATA ON THE WEB XML, RDFa, Spreadsheets, D atabases, RDF files

modes of participation Working Groups: Where standards are created Business Groups: Where industry or geographical stakeholders build consensus and have a direct path of influence Community Groups: Open to all; where pre-standardization brainstorming takes place Workshop: Open to all; gain insights on emerging areas Many others: Events, discussions, document reviews, code. Sponsorships: Organization, Event, Developer, Web for All

industry at Telco Games Devices Broadcasting Social Networking Consumer Electronics DIVERSE AND GROWING STAKEHOLDERS LG NEC Sony Zynga Netflix Comcast Facebook China Unicom RECENT MEMBERS

The OPEN WEB PLATFORM Geeky but important Widgets Javascript API’s DOM SVG CSS HTML 5 Web fonts Mobile Applications OWL WE MAKE WAI-ARIA WOFF SMIL Geolocation API’s Semantic web YOU GET ‣ ‣ Value creation Economic revolution Industry transformation A platform for innovation

BUILD A SHARED FUTURE ONE STANDARD AT A TIME