and Mobile and Wireless Summit Thessalonica, Greece Free-G Project Charles Pangrazi, cpangrazi@csi. com 18 June 2002
Mobile data market needs • Mobile-Internet has not gained ground fast enough • Mobile operators have spent billions on 2. 5/3 G licenses and infrastructure • Air-access costs identified as one of the major barriers to mobile data services growth • Usage is sensitive to cost Source: Mobile Internet magazine, Sept. 22, 2000
Solution: mi 800 TM n Mobile-Internet subsidised access similar to wireline 1 -800 / 0800 free-phone n Enterprises offer users subsidised access to their mobile-Internet sites n Unique mi 800 icon identifies the service to the customer prior to accessing a subsidised zone
Customer examples Business Enterprises operating transaction based mobile-Internet web sites and sponsorships Stock brokers Games Banks mi 800 Airlines Auctions Travel and ticketing m-commerce Betting, gambling, lottery
Example: Advertiser • Enhance the mi 800 ‘traditional’ proposition. • Enterprises subsidise air access fees for other sites - not their own • Example: Coca Cola® sponsors and subsidizes access to the Olympic games’ mobile web site • Unique welcome message at the sponsored site will promote the sponsoring company’s brand
Example: Mobile workforce • Improve current enterprise proposition whereby enterprises offer wireless data devices to their mobile workforce • Employees allowed to access any web site in addition to company’s own Intranet • Enterprise subsidises access fees for accessing the company Intranet. • Employees pay access costs for all other sites
European Commission – Call 7 • Trials aimed to promote deployment of innovative 2. 5/3 G services & applications on a pan-European level to stimulate mobile-Internet usage • Focus on validation of new business models and consistency of data billing • Mobile operators in three countries (e. g. , mm. O 2, UK). • Enterprises and content providers in four countries (e. g. , British Air)
Free-G Consortium members • Technology – Schlumberger. Sema – Mobile Economy • Operators – mm. O 2, UK – Telestet, Greece – Net. Com, Norway • Analysis – Gartner Group, UK • Enterprise/Content – British Airways – Filmweb, Norway – Stocknet, Norway – VG multimedia, Norway – EL AL Israel Airlines – AEDA Municipality of Athens – National Bank of Greece
Thank you
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