AN OUT OF THE ORDINARY OPPORTUNITY THE DEAD

AN OUT OF THE ORDINARY OPPORTUNITY THE DEAD SEA VALLEY TOURISM COMPLEX

THE DEAD SEA LAND A PLACE OUT OF THE ORDINARY Welcome to the lowest point on earth the land of nature’s greatest contrasts. A place that doesn’t play by the rules.

THE DEAD SEA LAND A PLACE OUT OF THE ORDINARY An island of eternal summer in the midst of winter, where the sun is kind and the mud is purifying. An arid desert that embraces a wondrous sea with exceptional healing powers, that lets you float in tranquility, surrounded by an unrivaled primal landscape. An isolated getaway which is, in fact, the cradle of all religions. The Dead Sea Land is a magical microcosm where the sun, sea and desert mountains meet. A place where colors are brighter, nature is wilder, serenity is deeper, history is closer and more awe-inspiring, every experience is far more powerful and your vacation is simply unlike any other.

THE DEAD SEA LAND A PLACE OUT OF THE ORDINARY And now, the Dead Sea is about to come to life! For the first time in decades, an innovative, exclusive tourism complex will be established. The complex is expected to double the number of hotel rooms in the region and offer a new level of hospitality experience. The construction of infrastructure of the new complex is being rapidly executed by the Dead Sea Preservation Government Company, acting on behalf of the Israel Ministry of Tourism in collaboration with the Tamar Regional Council, allocating a substantial budget for the construction, development, initiation, branding and international marketing of the region.

THE DEAD SEA LAND A PLACE OUT OF THE ORDINARY Together, we can make the Dead Sea Land an international attraction for international elite tourism. A place that offers a unique combination of outstanding natural spa, luxurious accommodation, exciting culinary experience, culture, nature and leisure activities - all combined with a physical and mental renewal experience.

The Dead Sea Valley Tourism Complex Creating a luxurious tourism complex that can fully capitalize on the underlying attributes of the Dead Sea Land: • • Natural spa Ancient history A breathtaking desert landscape A base for exploring the Holy Land just an hour and a half away from the world-class holy sites to Jews, Christians and Muslims, in Jerusalem.

The Dead Sea Valley Tourism Complex The tourism complex at the southern basin of the Dead Sea has been developed since the 1970’s. The 4, 000 existing hotel rooms, have for years enjoyed the highest occupancy rates in Israel. Currently, the Dead Sea Preservation Government Company is in final phases of completing a statutory outline scheme for a new, expanded, natural spa-orientated tourism complex, embodying health and well-being.

The Dead Sea Valley Tourism Complex At the pre-design stage of the new tourism complex, a comprehensive strategic plan was prepared by Deloitte (London), and a masterplan was designed by the internationally known architect Moshe Safdie. The tourism complex will offer a comprehensive accommodation and leisure facilities appealing to both international and domestic tourists. The overriding objective is the creation of an integrated tourism complex that can fully capitalize on the underlying attributes of the Dead Sea Land natural spa, ancient history and the desert scenery.

Construction and Development of Hotels and Resorts The overall plan will allow the construction of up to 5, 000 new hotel rooms in the long term, out of which, 3, 500 rooms will be built in the tourism complex’s new area and the remaining rooms in its existing areas (both in new hotels and through the expansion of existing hotels). The relatively steep topography will be used to construct low-rise luxury hotels, with large, spacious, sea view rooms, while due to the unique setting, each room will enjoy full privacy and tranquility.

Construction and Development of Hotels in the Complex • • Two up-scale hotels (3 and 5 floors, 230/330 rooms) will be built in a very unique setting on-island-like lots surrounded by water. A one-of-a-kind 2 -3 floors luxury hotel, that will be located at the southern edge of the complex, on a stunning semi-water circled setting will offer unparalleled privacy and serenity. * Several lots for hotel, commerce, leisure and business purposes will be available in the upcoming months; the remaining lots will be available throughout 2017.

Development of Public Space and Tourism Infrastructure The public development of beaches, a new central promenade for pedestrians, unique desert gardens, biking routes, scenic points, roads and infrastructures has already begun, and some of the projects were already inaugurated. The public investment in the upgrade of the existing areas of the tourism complex, as well as the development of the new area, will exceed USD 200 million. The heart of the tourism complex will be accessible only on foot, bicycle or a dedicated shuttle, thus enabling a serene car-free complex. The new pedestrians promenade will serve as the complex`s vibrant central artery, connecting all key attractions within its premises.

Construction of Shopping Center, Leisure Center and Recreation Services • Shopping & lifestyle center - the new center will consist of broad mix of high-end luxury goods, Dead Sea products, local and international brands, and wide range of casual dining, cafes/bars, themed dining and chef restaurants. • Multipurpose center - will be used during day time as a center for conferences and business events, and during the evening, as the complex's key entertainment center - a home for music performances, art and culture. • World-class natural spa - a natural spa will be built on an exceptional location the Dead Sea itself. The unique spa will offer a comprehensive range of dry and wet treatments and activities such as: Yoga, Pilates and Tai Chi. • Visitor center and "Eco-gate" (desert trip center) - a travel hub for walking trails; cycle paths; desert excursions and cultural exploration.

Out of the Ordinary Business Opportunities As a place Out of the Ordinary, the Dead Sea Land Generates an Out of the Ordinary Business Opportunities. The development of the Dead Sea Valley tourism complex is a one-time business opportunity and a fascinating challenge by any standard. An uniquely attractive opportunity, in light of the Israeli Government’s commitment to provide investors significant incentives through grants for construction of future hotels and attractions, attractive land prices, huge investments in the region's infrastructures and much more. The DSPG Company will extend close counsel and assistance to investors and entrepreneurs throughout all stages of their investment, in every aspect required and opposite all relevant parties (planning and licensing bureaus, government offices, etc. ) in order to enable a swift and successful establishment of the project on its various components. Together we can create a place out of the ordinary that will deliver an outstanding return on investment and bring the higher end international travelers a truly remarkable experience.

Complex Lots Map Lot 106 Lot 103 105 Lot 104 113 Lot 107 102 A high-end hotel lot, sea front, with an A high-end hotel lot, sea front, boasts an Lot 108 151 112 110 A high-end hotel lot, sea front, with an Lot 109 114 101 A large, high-end hotel lot, sea front, boasts an A high-end hotel lot, mostly located on two A high-end hotel lot, sea front, in a unique unobstructed view of the pastoral scenery of the unobstructed view, overlooking the pastoral Lot 100 589 A high-end unique hotel lot in a spectacular, A high-end hotel lot, sea front, located next to unobstructed view to the pastoral scenery of the unobstructed view, overlooking the pastoral scenery Lot 587 135 111 588 Lot 581 A unique lot which prominent location as an A lot designated for hotel, in an uphill A high-end, unique, excellent hotel lot. Located A lot designated for hotel, located on a slope extensions built on the water. Surrounded by the location, bordering Wadi Rom in the south. The Dead Sea, the sky, the beach and the promenade. scenery of the Dead Sea, the sky, the beach and A high-end hotel lot in a strategic, central excellent location. Located on an artificial island the planned tourist center. Its location ensures a Dead Sea, the sky, the beach and the promenade. of the Dead Sea, the sky, the beach and the Lot 123 A lot located next to Wadi Rom, designated for Designated for the establishment of a island surrounded by water imparts its many topographic area, with spectacular views of the on an artificial island surrounded by the turquoise facing the water, adjacent to the beach and turquoise pools of the Dead Sea and next to the lot is designated for low construction, with room The lot is designated for low, terraced the promenade. The lot is designated for low A lot designated for the establishment of a large promenade. The lot area is crossed by two small Lot 152 A lot designated for the establishment of the A high-end hotel lot, in an uphill topographic location, adjacent to the shopping and leisure A high-end hotel lot, sea front, with an surrounded by water and connected to the magical, tranquil sea scenery and easy access to The lot is designated for low, terraced the establishment of a visitor and desert trip multipurpose event, conference and advantages and an inimitable view point of the turquoise sea and the wild Faulted Cliff. Adjacent water of the Dead Sea, adjacent to the promenade. The lot is designated for terraced promenade. Located at the southern border of clusters and an open view of the promenade, the construction with room clusters, which are fully construction, with room clusters, naturally commercial center, overlooking the breathtaking Lot 300 desert streams, which can be uniquely integrated in A lot designated for hotel, located in the heart of main visitor center in the planned southern basin A lot designated for hotel, located in an uphill area, with spectacular views of the turquoise sea centers and the multi-purpose event and unobstructed view, overlooking the pastoral centers and the multipurpose event and promenade, next to the central, luxurious spa, the beach, the promenade and Nahal Rom. The construction with room clusters, which are fully A lot designated for leisure, recreation, sports, center, field attractions and related uses. Located entertainment center. Located in the heart of the cliff and sea. The lot is designated for the main to the beach public beach, including plenty of promenade. The lot is located next to Nahal Rom construction, in complete harmony with the tourist complex and boasts a panoramic view beach and the tranquil scenery of the Dead Sea, integrated into the environment and nature, 101 104 135 300 113 112 111 109 114 152 108 589 110 • • 588 100 581 587 scenery of the sea. Located in a central location, 105 future planning. The lot is designated for low the existing tourist complex in Ein Bokek, of the Dead Sea. Centrally located, adjacent to topographic area. and the wild Faulted Cliff. conference building. Next to the planned desert scenery of the Dead Sea, the sky, the beach and which will be established in the tourist complex. lot is designated for terraced construction, integrated into the environment and nature, A lot designated for the establishment of health, spa, attractions, restaurants, conferences next to the starting point of Wadi Rom`s walking planned activity center, adjacent to the shopping SPA of the tourist complex and for uses of health activities. and the Tourist Center and boasts an outstanding inclined slope, to ensure a spectacular view and of the sea and the wild Faulted Cliff. the cliffs and rocks of the Judean Desert. In the ensuring an unobstructed, beautiful view. while ensuring a beautiful, unobstructed view adjacent to the visitor and conference centers, at 106 construction, with room clusters, naturally integrated adjacent to existing hotels active complex, and the shopping center and the multipurpose center, the promenade. Its location, with no other adjacent Lots ensures overlooking the Dead Sea. ensuring an unobstructed, beautiful view. In the 107 garden and a few steps away from the visitor employees residences or tourism school. and events. trail and is highly accessible for cars and buses. center, it will serve as the focus of all main events and leisure for the benefit of hotel guests and panoramic view of the sea, the sky and the wild integration into nature and landscape. The lot is designated for low construction, similar In the front - the promenade and the beach, from each room. In the front - the promenade and the beach. the junction of Ein Bokek hotels and the new part of into the environment and nature, while ensuring a 102 center. highly accessible from all parts of the complex therefore enjoying all related tourist benefits. size: 12, 988 square meters size: 28, 154 square meters complete privacy. The lot boasts panoramic views front – the promenade and the beach; Lot size: 32, 687 square meters Adjacent to the promenade and the beach. in the complex. The lot is overlooking the visitors to the Dead Sea area. Access to the lot to the luxurious resort villages in the Maldives. adjacent to the north - the desert garden. and the beach. Faulted Cliff. The lot enables low construction Lot size: 46, 428 square meters size: 27, 140 square meters size: 35, 190 square meters the complex. beautiful, unobstructed view from each room. In the and route 90, through the planned new entrance size: 13, 208 square meters size: 17, 462 square meters Lot size: 24, 293 square meters of sea, sky and the wild Faulted Cliff. Construction area size: 24, 407 square meters size: 15, 156 square meters size: 20, 614 square meters size: 48, 375 square meters front - the promenade and the beach. size: 34, 392 square meters size: 23, 570 square meters spectacular sea view and is highly accessible. will be by way of right of passage through lot 102. Enjoys unique privacy. Lot size: 50, 686 square meters Purpose: high-end hotel with an unobstructed view, while offering a beach Construction area: 25, 645 square meters size: 43, 648 square meters area size: 25, 045 square meters 151 Lot of floors: Main building - 6 (including up to Construction area size: 17, 462 square meters to the complex. size: 30, 587 square meters No. size: 15, 386 square meters ; floors: Main building – 7; the rest of the floors: Main building - 9 size: 14, 983 square meters size: 20, 972 square meters Lot of floors: Main building - 4 (including up to In addition, access will be made available via Construction area size: 21, 166 square meters on the Hotel`s dry land. No. size: 2, 332 square meters floors: Main building - 6 (including up to size: 18, 754 square meters size: 24, 407 square meters size: 23, 470 square meters Lot size: 68, 555 square meters size: 26, 579 square meters No. size: 42, 984 square meters buildings - 2 area size: 24, 407 square meters Construction area size: 24, 472 square meters Lot of floors: Main building - 10; the rest of the buildings - 2 33% of accommodation units); floors: 5 floors: Main building - 6 (including up to Construction area size: 1, 000 square meters Construction boats which will depart from a pier at the public No. size: 67, 914 square meters Lot size: 40, 303 square meters 33% of accommodation units); 25% of accommodation units); size: 8, 162 square meters of floors: Main building - 9; floors: 5 floors: 3 floors: Main building - 3 (including up to floors: Main building - 4 (including up to Construction area size: 20, 000 square meters the rest of the buildings - 2 : 198 Lot of floors: Main building - 3 (including up to 25% of Purpose: High-end hotelunits 50% of accommodation units); the rest of the No. size: 6, 818 square meters of accommodation floors: 16 : 110 : 220 No. floors: 5 area size: 27, 241 square meters No. of Status: Available for marketing Q 4/2017 Parking: 3, 630 square meters beach floors: 2 25% of accommodation units); the rest of the buildings - 2 Construction size: 10, 000 square meters size: 24, 305 square meters Nothe rest of the buildings - 2 of No. of accommodation units: 300: 198 Construction Number of accommodation : 198 share etc. ): buildings - 2 area size: 5, 000 square meters Extended hotelier size: 38, 320 square meters options (i. e. time units accommodation units); the rest of the buildings - 2 Parking: In an adjacent public Lot. Status: Available for marketing Q 4/2017 Lot of accommodation units the rest of the buildings - 2 : 220 No. size: 28, 717 square meters floors: 4 floors: Main building - 2 (including up floors: 3 Parking: 23, 700 square meters : 209 Extended hotelier options 198 time share etc): Status: Available for marketing Up to 20% of accommodation units No. of accommodation units Up to 50% of accommodation units floors: 3 floors: 5 etc. ): . No. of accommodation units (i. e. : : 253 There is also parking for buses. Parking: 7, 000 square meters Construction area options (i. e. to 25% of accommodation units); No. of accommodation units time Extended hotelier size: 12, 000 square meters : 198 : 187 Status: Available for marketing : 231 share etc. ): Extended hotelier optionsunitstime share etc): Up to 30% of accommodation units share etc. ): Status: Available for marketing Commercial front: 600 square meters No. of accommodation (i. e. : 330 Extended hotelier options (i. e. time Status: Available for marketing Q 4/2017. Up to 20% of accommodation units Status: Available for marketing Q 4/2017 Status: Available for marketing No. of floors: 3 the rest of the buildings - 1 Extended hotelier options (i. e. time Up to 50% of accommodation units Commercial front: 600 square meters Up to 20% of accommodation units share etc. ): Up to 20% of accommodation units Status: Available for marketing Q 4/2017 Status: Available for marketing Up to 20% of accommodation units Commercial front: 600 square meters No. of accommodation units Up to 20% of the accommodation units Status: Available for marketing Q 4/2017 Commercial front: 600 square meters : 198 Commercial front: 600 square meters Status: Available for marketing Q 4/2017 Status: Available for marketing Q 4/2017 The construction areas designated for parking areas additional to those designated for main + service areas. The information provided on the presentation is for illustration purposes only. All formal data and binding building instructions for each area are detailed in the provisions included in the plan № 656 -0254458 (submitted). These instructions may be changed until the plan is finalized and validated. 103 123

AN OUT OF THE ORDINARY EXPERIENCE ATTRACTIONS, ACTIVITIES & INSPIRATION IN THE DEAD SEA LAND A place where you can recharge your batteries while lying on your back at a pampering beach and enjoy naturally filtered, low-radiation sunrays. Enjoy treatments with seawater and black mud, known for their mineral wealth and therapeutic properties, float in the Dead Sea and inhale a lungful of oxygen-rich desert air, surrounded by exceptional beauty.

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Development of Out Of The Ordinary Experiences In order to enrich the vacation experience of visitors to the Dead Sea Land, its development process will include the creation of a vast array of sports, cultural and other leisure activities, making the region's abundance of attractions more accessible.

Body & Soul Experience The Dead Sea Land Offers a Unique Combination of Absolute Relaxation and Active Recreation Treatments that take advantage of the Dead Sea’s natural healing properties, alongside a wide variety of trips, sailing and sports activities with beautiful views; extreme sports such as abseiling and paragliding and a wide range of culinary experiences. • A spa complex - offering unique hydrotherapy, mineral and mud treatments using various therapeutic techniques • Mineral mud and filtered sunrays - rubbing mineral mud & tanning on the beach • Experiential sailing - boating and sailing in small groups • Walking on salt - unique walking routes deep into the sea

An Authentic Desert Experience Discover the Power of the Desert • A Night Safari - Watch the stars and animals during their nighttime activities • Camel rides and hospitality in Bedouin tents An authentic desert experience with the tribe of the desert nomads. • Day/night tours in Dead Sea streams -nahal Arogut, nahal David, nahal Bokek, nahal Rom, nahal Darga, nahal Prazim, nahal Og, nahal Prat, Lower nahal Peres, nahal Tamar, nahal Zafit and nahal Tze’elim. • Desert driving experience - Guided driving on mountain bikes, ATVs and jeeps for action seekers.

Cultural, Art, Sports, Activities and Events The dramatic forces of nature, the magical landscape and the sunny weather all year round create the most perfect natural performance hall in the world. Thus, countless seasonal events are held in the Dead Sea Land, alongside cultural, art, sports and quality of life events and activities throughout the year. Activities, Cultural and Art Events: • The Annual opera Festival in Masada • A three-dimensional night performance in Masada - reviving the historic heroic story • The annual music festival • Special music and art performances at the foot of Masada • Evening master classes with musicians in the Qumran caves

Cultural, Art, Sports, Activities and Events Sports & Leisure Events & Activities: • The Dead Sea Marathon - an annual, international Marathon • Fitness - walking and jogging lanes along the promenade; fitness facilities in public areas and bicycle trails in the North Dead Sea • Adrenaline - abseiling, paragliding, skydiving • The annual yoga festival • An annual caregivers conference • Yoga, Tai chi and meditation workshops at sunset, in Masada • Annual workshops and events: Pilates, meditation and Tai chi

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