An Orientation to DURHAM, North Carolina Presented by Shelly Green, Durham Convention & Visitors Bureau representing Durham Public Information and Communications Council
Overview The Durham Communications Council is a collaboration of 10 organizations that provide information about Durham as a “place” to work, live or visit. It involves the senior communications and public information officers for: City of Durham County of Durham Downtown Durham Inc. Durham Association of Realtors Durham Convention & Visitors Bureau Durham Police Department Durham Public Schools Greater Durham Chamber of Commerce Raleigh-Durham Int’l Airport Research Triangle Foundation
Overview The goal of the Council is to facilitate news coverage that is balanced and accurate and to eliminate communication that is confusing or misleading to the media
What’s NOT Unique About Durham ® Crime ® School Scores ® Conflict in Politics ® Gangs ® Downtown Renovation
What IS Unique About Durham ® Extremely high sense of self pride and identity and satisfaction with place.
What IS Unique About Durham ® Highest image with non-residents in 100 mile radius.
What IS Unique About Durham Genuine – Textured – Authentic …. . not synthetic. Culinary center – highly rated restaurants, hotels, museums, festivals. ® Draws 5 million visitors a year, predominantly for leisure. ® ®
What IS Unique About Durham Highest Center of Creativity Index in US (Talent, Tolerance, Technology). ® Positive Brain/Gain score. ® Overall “Center of Creativity” Scorecard Durham #1 in 274 County Census Cohort
What IS Unique About Durham ® Most jobs, residents etc. per square mile in Triangle.
Primer on Durham ® Durham is a single city county. It is the 4 th largest city in North Carolina, but shoehorned into the 17 th smallest county in North Carolina ® Population (2004 Estimates): City – 203, 778 ® County – 237, 006 ® Durham was the fastest growing major city in NC in the 1990 s ® ® Durham is the most ethnically diverse large city in NC – 51% white, 40% black, 8% Hispanic
Primer on Durham ® Durham has dealt with issues of limited developable land for decades ® 1/3 rd set aside in watershed so that North Raleigh could be built DURHAM Duke Downtown COUNTY OF DURHAM CITY OF DURHAM RTP
Primer on Durham is now the dominant city in its own MSA. Combined with Raleigh-Cary MSA and the Dunn Micropolitan area, it is also part of a Combined Statistical Area (CSA) called Raleigh-Durham-Cary.
Primer on Durham is part of a Polycentric Region (not centered around any dominant city), Now Consisting of 2 Separate MSAs Polycentric Region Raleigh - Durham - Chapel Hill Centric Region Dallas - Fort Worth - Arlington Charlotte Baltimore - Washington DC Annapolis Atlanta Va. Beach - Norfolk - Williamsburg Greensboro - Winston-Salem High Point San Francisco - Oakland - San Jose Pittsburgh Chicago Austin Richmond
What Causes Confusion ® Only major city covered by 2 major daily newspapers, but no specific broadcast news. ® Large number of people in Wake/Orange are negative about Durham and relay gossip/sensational news. ® Half of the people working in Durham are nonresidents.
Historical Perspective 2 Native American tribes, the Eno and Occoneechi, lived and farmed here. The Great Indian Trading Path is traced through Durham. ® European settlers came in the 1700 s and built grist mills, such as West Point, and worked the land. ® Prior to the Revolutionary War, frontiersmen were involved in the War of Regulators. ®
Historical Perspective During the Antebellum period, large plantations such as Hardscrabble, Cameron and Stagville were established with the labor of African slaves. ® Slave quarters at the plantations became a hearth of Southern cultural traditions, including crafts, life rituals, music and dance. ®
Historical Perspective ® North Carolina was the last state to secede from the Union and Durhamites fought in several regiments. Generals Sherman and Johnston negotiated the largest surrender and end of the Civil War at Bennett Place in Durham.
Historical Perspective ® Washington Duke and his family began to grow and manufacture Brightleaf tobacco, and spawned one of the world’s largest corporations which included American Tobacco, Liggett & Meyers, R. J. Reynolds and P. Lorillard. ® The first mill to produce denim and the world’s largest hosiery maker were established in Durham.
Historical Perspective With money and land donated by Washington Duke and Julian Carr, in 1887 Trinity College moved from Randolph County to Durham. ® Following a $40 million donation by James Buchanan Duke, it was renamed Duke University in 1924. ®
Historical Perspective ® In 1910, Dr. James Shepard founded North Carolina Central University, the nation’s first publicly-supported liberal arts college for African. Americans.
Historical Perspective ® Following the Civil War, Durham’s African- American economy developed through jobs, land ownership, business, community leadership and vocational training. ® African-American businessmen, led by John Merrick founded NC Mutual Life Insurance Company in 1898, and Mechanics and Farmers became the nation’s strongest African-American owned bank. ® The flourishing Parrish Street became known as “Black Wall Street. ”
Historical Perspective ® Durham’s role in civil rights history ® In the late 1950 s, Reverend Douglas Moore and other religious and community leaders pioneered sit-ins throughout North Carolina to protest lunch counters that only served whites. ® Dr. Martin Luther King coined his famous rallying cry, “Fill up the jails, ” in Durham.
Historical Perspective ® City of Medicine ® B. C. Headaches Powders were invented in Durham in 1910 ® Duke University Medical School opened in 1930 ® Durham is known as the Diet Capital of America with nationally acclaimed diet and fitness centers ® Healthcare is now Durham’s leading industry ® Durham’s physician-to-population ratio is about 4 times greater than the national average
Research Triangle Park ® World’s largest university-related research park ® Namesake for the vast Triangle region ® Durham postal substation and special Durham County special tax district
®Developed by Research Triangle Foundation, RTP is approximately 7, 000 acres, of which 75% is located in Durham with 25% in Wake County. DURHAM COUNTY OF DURHAM Downtown DURHAM CITY OF DURHAM RTP
® 93% of the businesses in RTP are located in Durham.
RDU International Airport One of our region’s first major collaborations – coowned by Durham and Raleigh, Wake and Durham Counties. Raleigh-Durham Airport Authority chartered by the NC General Assembly in 1939. ® Airport is located 10 miles NW of Raleigh and 10 miles SE of Durham. It is not in either city, and functions like its own municipality with its own police force, fire and rescue forces. ® 33% of visitors using RDU are headed to Durham compared to 23% heading to Raleigh ®
Perception of Durham as a Place to Live and Visit
Downtown Durham Each year more than 2, 000 people frequent Downtown ® Increase in private property values since 1993 by 97% according to 2001 revaluation ® Steady growth in leasable office space from 1 million square feet in 1993 to over 2 million square feet today. ® Office Occupancy Rate of > 90% ®
Downtown Durham ® Major Commercial/Public Development Projects Underway ® American Tobacco Campus ® Liggett & Myers Tobacco Warehouses ® Triangle Biotechnology Center at Venable ® Durham Central Park ® Durham Transportation Center ® Center for Senior Life
Downtown Durham ® 6 Downtown Districts have been designated and color coded. ® Planning is now underway for a signage/way finding system to make Downtown more visitor and pedestrian friendly. American Tobacco District
Crime and Public Safety ® Fact – Durham’s crime is average for both a 10 -community SE cohort and 29 -community national cohort. ® Durham’s crime is below average in murder, rape, aggravated assault, motor vehicle theft and violent crimes. ® Durham Police Department and Durham County Sheriff’s Office are both internationally accredited law enforcement agencies.
Crime and Public Safety ® Facts About Durham’s Crime ® In the past 4 years (through 2003), the overall index crime and crime rate have improved dramatically. Index Crime (actual # of crimes) ® Overall ® Violent Crime ® Property Crime ® Robberies ® Aggravated Assaults - 7% -10% - 6% - 5% -15%
Education ® Durham has a full range of education institutions to serve its citizenry Duke University (private – largest employer) ® NC Central University (UNC System) ® Durham Technical Community College (public) ® Durham Public Schools (unified school district) ® NC School of Science and Math (state residential high school) ® Numerous private and parochial schools ®
Durham Public Schools 7 th largest school district in the state with 31, 000 students from 60 countries speaking 79 native languages. ® Both African-American and Caucasian students outperform peers at the state and national level. ® SAT scores meet or exceed state peer groups. ® Durham has quietly closed any gaps with –and, in some cases, surged ahead in comparison with—the end-of-grade test scores of other urban communities in NC as well as highly regarded systems like Wake County and Chapel Hill/Carrboro. ®
Durham Public Schools ® 6 honor schools of excellence, 11 schools of distinction. ® Two high schools rank in the top five percent of academically rigorous high schools by Newsweek. ® Governor’s Award for Excellence for the nationally-modeled K-3 literacy program. ® Top sports achievements including state champions in football, wrestling, track, golf, and women’s volleyball. ® Nearly 9 out of 10 seniors intend to pursue post secondary education. ® National Magnet School of Excellence Award.
Accolades ® Durham has been recognized as: ® #1 center of creativity among 274 similar-sized counties nationwide ® One of the top 15 hottest places for jobs ® #2 best place for working women ® #6 best city for business ® One of the top 10 places to work off weight ® #2 healthiest place for women ® One of the best places to retire ® #3 city with a soul ® http: //www. durham-nc. com/stats/overview_facts/accolades. php to search for other accolades
Housing ® According to a “residence choice” survey, Durham continues to be the first choice as a place to live for people transferred to companies and organizations based in Durham ® Durham offers a wide variety of choice in housing from older more established neighborhoods such as Trinity Park, Forest Hills, Old North Durham, and Duke Forest to newer subdivisions such as Hope Valley Farms, Woodcroft, Treyburn, Hardscrabble and Croasdaile Farms
Housing ® Average price of homes sold in Durham (2003) is $173, 844, compared with the average 2002 price of $163, 483. ® 3, 470 new and existing single and multifamily homes were sold in Durham in 2003, nearly 11 percent more than in 2002. That’s 11. 6 homes sold per square mile compared with 4. 2 homes in Orange and 17. 4 in Wake counties.
Government ® Single city county ® City of Durham provides “hard” services such as fire, police, roads, water, sewer, etc. ® County of Durham provides “soft” services such as human services and education.
Government ® City of Durham 7 -member council including Mayor ® Annual budget of $281. 5 million ® Property tax rate of $0. 583 per $100 of assessed value (increased 3. 8 cents for FY 04 -05) ® ® County of Durham 5 -member commission including Chair ® Annual budget $580. 8 million ® Property tax rate of $0. 79 per $100 of assessed value (increased 2. 7 cents for FY 04 -05) ®
Durham as a Place to Live & Visit Offers 13 historic sites, 3 arts centers, 6 science and nature centers and a multitude of things to see and do Bennett Place State Historic Duke Homestead State Site Historic Site and Tobacco Durham Bulls Athletic Park Museum Hayti Heritage Center Historic Stagville B Primate Center Museum of Life and Science Sarah P Duke Gardens West Point on the Eno Duke and NCCU Museums of Art Magic Wings Butterfly House Royall Center for the Arts
Durham as a Place to Live & Visit ® Known as the City of Champions ® ® 8 NCAA men’s and women’s team championships in basketball, golf, soccer and track & field. Basketball - 7 ACC championships, 4 national championships, 9 final fours, 7 ACC tournament championships, 9 ACC regular season championships. 5 International League (baseball) division titles and 2 Governor’s Cup Championships. The headquarters of USA Baseball.
Durham as a Place to Live & Visit ® Has become known for its colony of nationally acclaimed chefs Celebrated Cuisine Durham’s Regionally and Nationally Acclaimed Restaurants and Chefs Anotherthyme Guglhupf Bakery Bullock’s Bar-B-Que Café Parizade Fairview Restaurant Fishmonger’s Bistro Foster’s Market Durham Trattoria Four Square Jamaica Magnolia Grill Nana’s Restaurant Pao Lim Asian Pop’s A Taverna Nikos
Durham as a Place to Live & Visit ® Has extensive and varied retail including North Carolina’s first Nordstrom Three Distinct Shopping Areas • Downtown including Brightleaf and Ninth Street • Northgate and North Pointe • Southpoint Brightleaf Square
Durham as a Place to Live & Visit ® Has hundreds of annual events including 11 signature events with national recognition Durham’s Signature Annual Events World Beer Festival Centerfest Bull Durham Blues Festival NC Gay Pride Parade NC Gay and Lesbian Film Festival for the Eno Festival American Dance Festival Duke Children’s Classic Full Frame
Durham as a Place to Visit ® Visited by 5 million visitors in 2003 (down from 5. 5 million in 2000). ® Reaped the benefit of $444 million in visitor spending and $145 million in tax revenues in 2003.
For More Information ® Check out these Web sites: ® ® ® ® ® www. durham-nc. com www. ci. durham. nc. us www. co. durham. nc. us www. downtowndurham. com www. durhamrealtors. org www. durhampolice. com www. dpsnc. net www. durhamchamber. org www. rdu. com www. rtp. org Self-Guided Orientation to Durham (updated frequently): http: //www. durhamnc. com/visitor/relocation/self_orientation_durham. pdf
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