An IP Strategy comprises TM-Innovation www TM-Innovation dk

An IP Strategy comprises TM-Innovation© www. TM-Innovation. dk IP Strategy (Vision & Mission) Patent Strategy (vision, targets, actions) Trademark Strategy (vision, targets, actions) License Strategy (vision, targets, actions) Know-how Strategy (vision, targets, actions) Design Strategy (vision, targets, actions)

Værdien i IP TM-Innovation© www. TM-Innovation. dk Frihed til at agere Potentiale for indtjening Mulighed for at påvirke

Strategic connection TM-Innovation© www. TM-Innovation. dk Technology Strategy Business Strategy IP Strategy Market Strategy

The way to the IP strategy TM-Innovation© www. TM-Innovation. dk Define Scope and Vision External R&D facilitator Legal Management Make common picture of the need M&S Business Development Production Draft IP strategy Clear and challenge throughout the company Make strategy into action plans Link to Technology and Business Strategy

Elements of a Patent strategy Ø Ø Ø TM-Innovation© www. TM-Innovation. dk Ø Define the role of knowledge in each Business unit Assess competitors strategies and patent portfolios Classify your portfolio (what do you have, what do you use and who is responsible) Evaluate the ROI (Cost versus value) of your IP and decide to keep, sell or abandon. Invest: identify gaps to be filled to exploit knowledge or to plug to fend off competitors. Decide on own R&D or buy / license technology Assemble you new knowledge portfolio and repeat process Inspired by Dow Chemical IP Process

En IP strategi – mere end kun patenter TM-Innovation© www. TM-Innovation. dk IP Strategi (Vision & Mission) Patent Strategi (vision, mål, aktioner) Varemærke Strategi (vision, mål, aktioner) Licens Strategi (vision, mål, aktioner) Knowhow Strategi (vision, mål, aktioner) Design Strategi (vision, mål, aktioner) Innovations Strategi (vision, mål, aktioner)

TM-Innovation© www. TM-Innovation. dk Et eksempel på en patentstrategi

TM-Innovation© www. TM-Innovation. dk Selv kineserne gør det

TM-Innovation© www. TM-Innovation. dk Hemmeligholdelse og sikring ved eksternt samarbejde og outsourcing Samarbejder Ø Universiteter Ø Forskningssamarbejder Ø Netværk Outsourcing Ø Fjernøsten Ø Underleverandører Elementer Ø Hemmeligholdelse Ø Kontrakter Ø Aftaler Ø IP

Vigtige elementer i outsourcing Publikationer Foreign filing licenses Assignments Lokal IP tradition Ejerskab In-house DK TM-Innovation© www. TM-Innovation. dk Udvikling n Håndhævelse - lokal IP ret IP beskyttelsesomfang Tradition for kopiering Fysiske / P d ro tio uk Internationalt IP Se rv ic es Sprog Kontakter Afstand IP Praksis