Amsterdam, the global business hub
Welcome to Amsterdam Metropolitan Area
European global cities under pressure Quick facts Size city: Size metro: Population city: Population metro: Foreign companies: Foreign headquarters No. Jobs in foreign companies: 84 sq mile 700 sq mile 780, 000 2. 2 million >2, 200 427 (2012) 150, 000
Over 200 multinational headquarters in the Amsterdam Metropolitan Area
Amsterdam Metropolitan Area, the global business hub Access to new markets International top talent Fotografie: Naam International service providers Key location
Excellent access to new markets Fotografie: Naam
Access to markets • Centre of European purchasing power • Excellent connections • Efficient business travel • Connected socially
Access to markets – centre of European purchasing power United Kingdom THE NETHERLANDS Belgium Euro Delta Benelux and Nord. Rhein Westfalen (20% of European GDP) Germany France Switzerland Italy European economic heartland (50% of European GDP)
Access to markets – excellent connections • Amsterdam Airport Schiphol – Efficient and award winning (best European Aiport 2011, Business Traveller Awards) – 1. 140 flights a day – 313 direct destinations (70 to Londen, 25 to Paris, 11 to New York) World’s busiest airports by international traffic, million passengers • High speed train – To Southern and Eastern Europe • World ports – Amsterdam – Rotterdam (1 hour) • Internet exchange – AMS-IX Source: Airport Council International, 2011
Access to markets – efficient business travel by train Number of daily journeys to destination and travel time Amsterdam Schiphol Airport (15 minutes) Amsterdam Frankfurt (5 x, 3: 00 hour) Berlin (5 x, 6: 30 hour) Brussels (8 x, 1: 54 hour) London (14 x, 4: 50 hour) Paris (10 x, 3: 19 hour) Lyon (9 x, 6: 15 hour)
Access to markets – number of daily direct flights and flight time Number of daily direct flights to destination and flight time 2 x, 10: 25 Seoul 2 x, 9: 20 Calgary 5 x, 13: 40 Denver Amsterdam 11 x, 8: 10 New York 4 x, 9: 35 Atlanta 2 x, 11: 15 San Francisco Houston 5 x, 10: 20 Orlando 1 x, 11: 05 London 70 x, 1: 05 4 x, 9: 20 Beijing Bahrain 1 x, 6: 00 3 x, 10: 30 Shanghai Tokyo 2 x, 11: 05 Osaka 1 x, 11: 10 2 x, 10: 55 Hong Kong 4 x, 12: 00 Kuala Lumpur Singapore 2 x, 12: 15
Access to markets – Travel times within Europe Non-stop Flights from Schiphol Destination Frequency/Day Duration (h) London 70 1: 05 Paris 25 1 Frankfurt 13 1: 00 Dusseldorf 5 0: 50 Brussels 7 0: 50 High Speed Direct Train connections from Amsterdam Central Destination Frequency/Day Duration (h) London 14 4: 50 Paris 10 3: 19 Frankfurt 5 3: 00 Dusseldorf 17 2: 12 Brussels 8 1: 54
Access to markets – connected socially • The Dutch have an international focus • 177 nationalities in Amsterdam Metropolitan Area • 40% of Amsterdammers are foreigners or have dual nationality • 90% speaks two or more languages
Akinori Kojima, President, Mitsubishi Aircraft: ‘An important consideration for us was that the Amsterdam Metropolitan Area boasts one of the most modern and bestequipped airports in the world. We couldn’t have come up with a better calling card than that. Many of our potential customers pass through Amsterdam Airport Schiphol almost every week. ”
Ernst-Jan Stigter, Director Business, Marketing and Operations, Microsoft: “The Netherlands is ideally suited for experiments. The average Dutch person is tolerant of change, receptive to new technologies, and willing to take a critical look at the way they work. ”
Key location Fotografie: Naam
Attractive tax regime Certainty Highlights Dutch corporate tax regime Cooperative tax authorities: tailor made advanced tax rulings on future transactions, investments or corporate structures Efficiency 85 tax treaties with other countries to avoid double taxation and 97 bilateral investment treaties for investment protection Low cost Corporate income tax rate of 25% (below EU average) Benefits 0% withholding tax on royalties and interest payments and participation exemption
Attractive tax regime The corporate income tax rate in the Netherlands: Ø 20% on the first € 200, 000 Ø 25% profits exceeding € 200, 000, Ø Effective tax rate of 5% for R&D income (self-developed, patented, intangible assets, self-developed, unpatented, intangible assets (WBSO subsidy) Source: IMD, 2011
Low cost – high quality locations Zuidas business district (15 min*) UNESCO world heritage canal district (20 min*) * Distance from the airport by car Airport Amsterdam Schiphol (5 min*) Port district, e. g. to combine EHQ with European distribution (25 min*)
Cost efficient – Real estate Occupancy costs (real estate) per workstation per annum ($) Source: DTZ Research 2011, based on prime locations
Quality of life Cosmopolitan global village: compact size, child friendly and charming Small drive away from countryside, rivers, lakes and the seashore Vibrant, multicultural and bursting with festivals, events and more Services for the international community like international schools and the Expatcenter
Peter Mahrer, President & Managing Director EMEA, Under Armour: “The final key reason for opting for Amsterdam was simply the lifestyle. This environment allows us to combine hard work and world-class performance with a pleasant, easy-going way of life. ”
International top talent Fotografie: Naam
Skilled, international talent Excellent skills • Strong top 10 position among European cities in terms of recruiting qualified staff • Competent senior managers Languages • Third country in the world, after Switzerland Luxembourg, in terms of language skills (IMD, 2011) • 87% of Dutch speak English, 70% German Highly skilled, multilingual staff Modern work force • Flexible and productive • Open minded • Highest gender equality in the world International focus • International experience of senior managers • Attractive foreign talent, large influx (12%) • Low cost of living, 30%-ruling for expats
Skilled, international talent • 2 top quality universities: − University of Amsterdam (Uv. A) − VU University • 2 universities of applied sciences: − In. Holland − Hogeschool van Amsterdam (Hv. A) • Extensive business and finance education institutes: − Duisenberg School of Finance − Nyenrode Business University − Webster University − Amsterdam University College − Amsterdam Institute of Finance (AIF)
Cost efficient – Labor cost comparison (x 1, 000€€/ /p. a. ) (x 1, 000 p. a. ) Head of Sales Legal finance manager advisor Secretary Amsterdam 160 -194 87 -107 67 -81 29 -36 Brussel 205 -250 107 -143 54 -66 31 -38 Dusseldorf 185 -225 110 -130 59 -72 34 -42 Frankfurt 215 -260 120 -146 69 -81 36 -44 Londen 207 -252 117 -143 89 -110 34 -42 Paris 221 -270 112 -138 59 -67 27 -32 Source: Ernst & Young / BCI, benchmark based(CCT) (2008), IMD Worsurveys (2009) Sources: Corporate Consulting & Technology on three-yearly salary ld Competitiveness Yearbook (2008), Mercer Salary Survey (2008), Robert Walters Salary Survey (2009) , Ernst & Young / BCI (2009)
Fedor Hoevenaars, Area Vice President, Verizon Nederland: “Amsterdam’s appeal particularly to young and internationally-oriented people was one of the determinants in opting to locate this facility in the capital city. Our clients prefer to communicate in their native language. This means that you need to have in-house staff representing all European nationalities and languages, at least one staff member per nationality. ”
Jo Peters, Site Manager, Shell Research and Technology Center Amsterdam “Amsterdam won while India and China were considered as cost-saving alternatives. Here, we could make cost savings and create a challenging environment. People from all nationalities like to come and live here. ”
International service providers Fotografie: Naam
Lean and Mean – you can focus on core business Business and ICT services High quality network of service providers Creative services >2200 Foreign Companies Supply chain services Financial services Legal services
Byung Hyung Kim, President of Benelux Sales and Marketing, LG Electronics: “There’s considerable know-how here, both in the field of IT and regarding how you can best set up a centre like a Shared Service Center. ”
Cost comparison European headquarter Source: E&Y, 2009
Services of amsterdam inbusiness • Attracting and delivering value to international business • A single point of contact • Wide range of contacts in private and public sectors • Support on recruitment, housing, legal, finance • Support network of civic partners in the region and around the world • Full serviced programs for initial visits to evaluate and select locations, services and professional advisors • Advice for company staff and their families • Services are free of charge, confidential and without obligation
Expatcenter • A unique service for expatriates: − One-stop shop for immigration and knowledge-migrant procedures in the Amsterdam Area − The Expatcenter is a valuable information source for all expatriates living in the Amsterdam Area • Simplifying the process: − Through newly simplified processes and applications, the Expatcenter meets the needs of international companies and their expatriate employees
We are looking forward to welcoming you in Amsterdam! <Name> <Title> Email: @ez. amsterdam. nl Cell: +31 6
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