
18e17216c2adc6eb311d630071a99032.ppt
- Количество слайдов: 15
Amrut Distilleries Ltd Welcome to a ‘ New Experience’
About Amrut Distilleries Ltd Ø Family Business and was established in 1948 Ø Located in Bangalore, South of India Ø Amrut Distilleries produce, Single Malt Whiskies, Grape Brandy, Rum, Gin and Vodka Ø Amrut Distilleries employ 600 people in India Ø Our Annual production is about 6 million cases across all the products
Geography of India
About Amrut Single Malt Whisky Ø Un Peated barley is sourced from North West of India (Punjab & Rajasthan) Ø Peated Barley is sourced from Inverness, Scotland
Critical Factors in Single Malt Whisky Production Ø Raw materials (Barley, Yeast and Water) DISTILLER’S YEAST Ø The Distillation process (Fore shots, the spirit fraction and the Feints) DISTILLED AT 70% ABV Ø Maturation Location of the distillery (Ambience), Selection of Wood for maturation COMBINATION OF NEW AMERICAN OAK AND EX-BOURBON
What is Unique about Amrut? The Barley Ø North West of India is very fertile Ø The barley cultivated in India has high protein content of 13 to 15 per cent as against of 7 to 10 per cent needed for brewing. Ø Arable lands in Punjab are irrigated by five Himalayan Rivers (Jhelum, Chenab, Ravi, Ø Beas, Sutlej )
The Distillation Process at Amrut Ø Double pot still Distillation (Wash Still and Spirit Still) Ø Small still size of less than 5000 ltrs capacity
What is Unique about Amrut? The Oak Ø Amrut Distillery uses Ex-Bourbon Casks and New American White oak Casks Ø New American White Oak – Lot of Vanillin and provides sweetness to the whisky Ø The colour of the whisky is very rich naturally in such a short span
What is Unique about Amrut? Location of Distillery Ø Location of Bangalore – 3000 ft above the sea level Ø Summer (April – June) – Maximum 36 Degree Celsius and Minimum 20 Degree Celsius Ø Winter (October – February) – Maximum 27 Degree Celsius and Minimum 17 Degree Celsius. Ø South West Monsoon (June – August) – 85% of rain in the evening time
Drawing a Parallel Among India, Kentucky and Scotland Ø Average maturation Loss in Scotland is between 2 to 3% / Year Ø The Ware House temperature in a distillery in Islay is about 8 degree Celsius year round Ø Average maturation loss in Kentucky is 12%/ year. Ø Every Bottle is Bottled by Taste, Not by Age. On average, Marker’s Mark ages their bourbon anywhere from five to six years.
Drawing a Parallel Among India, Kentucky and Scotland Ø Average maturation loss in Bangalore is some where between 10 to 16% / year Ø This Depends on where the cask is located and relative exposure to heat Ø As in Kentucky, Ethanol concentration goes up on the top and middle layers and the strength more or less remains the same at the bottom layer
Accolades Ø Amrut Single Malt 46% 91. 5/100 in Jim Murray’s Whisky Bible and Bronze medal in Malt Maniac awards 2008 Ø Amrut Single Malt Cask St 61. 9% 93. 5/100 in Jim Murray’s Whisky Bible, Bronze in ISC 2007, IWSC 2008 and Silver in Malt Maniac awards 2008 Ø Amrut Peated Cask St 62. 78% 92/100 in Jim Murray’s Whisky Bible 2009, Silver Best In Class IWSC 2008 and Bronze in Malt Maniac 2008 awards Ø Amrut Fusion Single Malt Whisky 50% Third finest whisky in the world, Jim Murray Whisky Bible - 2010