AMI 2009 Customer Support Brief March 2009 Bob

AMI 2009 Customer Support Brief March 2009 Bob Nugent VP Advisory Services Pat Bright VP Subscriptions AMI International 1

AMI 2009 Goals • Listen to our leading customers to: – Tailor current products/services to need – Prioritize 2009 collections and coverage • Introduce new products & services: – New Advisory Services offerings – New country/issue coverage in subscriptions – New unmanned systems database/product • Deliver to customer needs/opportunities AMI International 2

AMI 2009: Organizational Snapshot Gov’t Services CEO Guy Stitt Advisory Services Bob Nugent Tony Beitinger Subscriptions & Market Intelligence In House VP Pat Bright Market Researchers Analysts Support -Marketing/Sales --IT/Web Services AMI International SAG Flag/Industry VP Subcontractor SMEs --Shipbuilding/Engineering --Underwater/Acoustics --Missiles/Guns 3

Subscription/Market Intelligence: • Predictive Analysis on Navies/Market worldwide – Ships/Systems & Fleet force structures thru 2028 • Proven Product Line 1. Flagship Product: World Naval Projections Report (WNPR) – 72 countries; 581 ship projects; 3271 hulls to be built 2009 -2028 – 18 month refresh rate on country reports…more frequent on customer priority reports – New countries covered by request: In 2008 we added Croatia, Cameroon 2. Naval Systems Projections Database (NSPD) --250+ data fields on individual ship system/equipment outfitting for each ship project 3. 4. World Missile Systems Online Hot News Monthly) Continuous access/interface with AMI naval market analysts AMI International 4

Subscription/Market Intelligence Team • Pat Bright • Rick Dorn (24 years Navy intel; 9 years @ AMI) (20 years Navy ops; 5 years @ AMI) • Linda Smith 5 years Navy intel; 1 year @ AMI) • Andrew Henderson* MA Pitt; Unmanned Systems • Entry Level Market Analysts *Advisory Services contributors AMI International 5

Subscription/Market Intelligence: Tools Hot News Archive with Key Word Search Photo Library Contract Data (continuously updated) Electronic Library of government/other documents related to naval markets • Country/Region/Vessel Type/System sorts • • AMI International 6

2008 Highlights Enhanced Photo Library Google Earth global shipyard/naval facility database Expanded NSPD Added System (radar, missile, CMS) Search functionality to NSPD • Courtesy Hot News Subscriptions • AMI expert commentary in Trade Press: • • – Defense News, Seapower AMI International 7

2009 Way Ahead • Debut redesigned AMI Web Site – w/ 3 Business Unit Portals (Subscription, Advisory, Government) • Release of “Existing Ships Data Base” (ESDB ™) – Coverage of future naval modernization projects – Same AMI focus on market opportunities and key dates • Beta Version of Unmanned Systems Market/Data Product – Covering UAV, UMS, UGV – Building on long AMI Advisory/Analytic track record in unmanned maritime systems – Applying proven WNPR/NSPD structure and focus to related market AMI International 8

AMI Advisory Services 2009 AMI International 9

Advisory Services—Our Value Proposition • AMI brings unmatched mix of analysis and access: – Unmatched insight into current and future naval platform/systems market – Plus network/connections to help customers win – Strategic Advisory Group enhances client access/advocacy to customers • Subscribers get “value added” from Advisory Services: – – – In-depth focus/expertise + win-centered recommendations Augment customer in-house mkt research/capture efforts Proxy for small/entry level customers without large staffs Honest broker to validate customer strategies, entry, capture plans “Clear Head” and new ideas to solve a market/product problem Dec 2008 AMI International 10

Advisory Services Offers: (SAG focus) • • • Business Unit and Product Strategy Development Comparative Assessments of Naval Systems or Designs Technology Assessments Focused Naval Market Assessments: (platform/region/system/subsystem) Competitor Assessments “Quicklooks” to review prospects in future and adjacent markets “Red Team” Reviews of Programs and Products “Black Hat” Teams to Assess Competitor Proposals and Programs Strategic Communications/Marketing Theme Development Capture Strategies for Targeted Programs Senior Decision-Maker Engagement and Contact Plans AMI International 11

SAG-Current Lineup • • VADM Doug Katz VADM Bill Hancock VADM Barry Costello RADM George Huchting RADM Tom Wilson Dave Lassek RADM Jim Taylor (OPNAV; CNO; ONR) (OPNAV; USMC/Army) (Legislative; Int’l) (Acquisition; NSFS; TBMD) (OPNAV; Industry) (Ex NAVSEA, UD, BAE) (NAVSEA, FMO; Shipyards) Future Adds: USCG; USMC; Int’l AMI International 12

Advisory Service Team and Profile • Strengths (Customer Feedback): o o Response time, focus, insight, data, value for money Consistent quality brings sustained/repeat engagements Industry-wide reputation; wide US and global networks Adding value at all levels--program capture to strategic decision support • Team Roles/Skill Set Mix: – Guy: – Bob: Concepts, Coaching, Contacts (Senior Navy/Industry) Delivery, Coordinating; Communicating (VP Adv Services, MBA, 22 years Navy intel/acquisition) – Researchers: Collecting, (data) Crunching – SAG: Customer Outreach, Advocates; Networks – Subcontractors Contacts; Context; Technical/Tactical analysis AMI International 13

• • • Advisory Services: Current Focus Areas Global Recession-Impact on Naval Markets Unmanned Systems-Domestic/Int’l Markets Maritime Security Products and Markets Emerging Naval Markets-Asia/ME/Americas Future US Sea Service (USN/USCG) Structures – Surface Combatants…new small combatant niche? – Radar/Sensor upgrades…OA and new builds – Sea Base and Unmanned Systems programs AMI International 14