American Business Media: The Basics • Founded in 1906. • More than 300 members reach a U. S. audience of more than 100 million. • Approximately 2, 500 print publications. • Approximately 2, 500 on-line titles. • Approximately 1, 000 trade shows. • Approximately 3, 000 web sites. • More than $20 billion in revenues.
Companies Represented On ABM’s Board Of Directors • • Hanley Wood LLC Penn. Well Corp Ascend Media IDG Communications Meister Media Worldwide Lebhar-Friedman, Inc. Penton Media Farm Progress Companies Advanstar Communications • The Nielsen Company • Canon Communications LLC • Crain Communications • • • ALM Randall-Reilly Publishing Edgell Communications The Mc. Graw-Hill Companies Reed Business Information Forbes. com Outsell 1105 Media, Inc. Vance Publishing Corp CMP Media LLC Stamats Business Media Ziff Davis Media, Inc.
American Business Media: What It Does • Resources for members and nonmembers. • Reports, research and studies from ABM and from Committees and Councils.
ABM Committees & Councils: 700 Participating Member Employees • • • • Agri Council Business Development Business Information Council Circulation Continuing Education Custom Media Digital Media Council Editorial Educational Services Events Council Government Affairs Healthcare Media Council Human Resources • • • • Information Policy Information Technology International Legal Affairs Marketing Media Advisory Board Media Promotion Research Production and Manufacturing Technology PR and Corporate Communications Publishers Smaller Publishers Strategic Finance and Operations
867 Marketers
Marketers invest a significant portion of their budgets on in-person events. And for good reasons! Online 17% Other 6% Direct Mail 9% Directories 3% Trade magazines 7% TV and radio 15% (Base: 867 US B-to-B Marketers; Source: Forrester Consulting Services for ABM) Events 15% Marketing communications 16% General publications 12%
Business Media Study Prepared for: By: Harris Interactive Inc. Final Report June, 2006
Executives report regular usage of B 2 B magazines. Senior executives not only read more magazines than mid-level executives, they spend more time with those magazines. A Closer Look at B 2 B Magazine Usage § Average # of B 2 B Magazines read in the past month = 4. 2 § Average amount of time spent with B 2 B Magazines = 2 hours § 91% of Sr. level executives, that is those who are Vice President or higher, read B 2 B magazines in the past month, vs. 83% of mid-level executives. § Sr. level executives read an average of 4. 9 B 2 B magazines, compared to mid-level executives who have read 3. 6 B 2 B magazines. § Sr. level executives spend, on average, 2 hours and 22 minutes with B 2 B magazines, compared to 1 hour and 42 minutes spent by mid-level executives. Q 400: Q 405: Q 410: Base: In the past month, did you read any Business-to-Business MAGAZINES geared to professionals in your industry or line of work? In the past month approximately how many different business-to-business magazine titles did you read? In the past week how much time in total have you spent reading Business-to-Business magazines? All respondents (n=588); B 2 B Readers (n=507); Sr. Executives (n=241); Mid-level executives (n=347)
Top-of-mind, B 2 B magazines continue to be the single most frequently mentioned source of information for insight about how to build business and do a better job. Top-of-Minds Mentions* (2001) (46%) (44%) (27%) (16%) (30%) (7%) (3%) (12%) (6%) (0%) (2%) Q 310: What sources do you rely on for information and insight about how to build your business and do your job better? Base: All respondents (n=588) * Individual items mentioned by 5% or more of respondents listed above.
American Business Media: What Else It Does • Participation in postal matters and on Capitol Hill. • Press releases and newsletters. • Professional development and training. • Internships, through BPEF. • Marquee events and top industry awards.
Why ABM Participates In MTAC • Helps shape and disseminate postal policy. • Represents the unique interest of smaller-circulation publications through rotating membership. • Fends off the evil empire.
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