• Adidas Performance - is the direction of the company, which brought together both modern technology to facilitate training athletes, and is characterized by such an integral indicators as modernity of equipment for sports, innovations, breakthrough technologies, "smart products".
• Adidas Telstar ball is the official ball of the World Cup held in Mexico. • "Adidas" becomes the title sponsor of the Olympic Games in Munich, West Germany and winning the European Championship in football. The appearance of the famous "shamrock" of the company. Three sheets indicate the presence of the company on three continents. • German players a second time become world champions. Team shoes in the shoes "Adidas", the official World Cup ball is a model of Adidas Telstar II. • Adolf Dassler becomes an honorary member of the "American Association of sporting goods" - the first among non-Americans. • At the Olympics, athletes suited up in "Adidas", won 75 gold, 86 silver and 88 bronze medals
• Adidas - one of the major advertisers, making emphasis on television advertising featuring international stars such as Alessandro Del Piero, Kaka, Lionel Messi, Frank Lampard, Steven Gerrard, David Beckham, Arjen Robben, Magdalena Neuner, Lukas Podolski, David Villa, Michael Ballack, Ana Ivanovic, Marat Safin, Kevin Garnett, Tracy Mc. Grady, Derrick Rose, Dwight Howard, Novak Djokovic, Mario Ancic, Iker Casillas, Xavi. Adidas is also well known for his large sponsorship contracts with famous athletes and sports teams, especially in football. Adidas signed sponsorship contracts with well -known football clubs as, Milan, FC Bayern München, Real Madrid, FC Chelsea, FC Dynamo (Kiev), PFC CSKA Moscow, FC Dynamo (Moscow), FC Liverpool