Agricultural Entrepreneurship and Business Planning Tools and Training for Agricultural Entrepreneurs © 2014 Cultivating Success AGRICULTURE YOUTH & FAMILIES HEALTH ECONOMY ENVIRONMENT ENERGY COMMUNITIES
Agricultural Entrepreneurship & Business Planning Vision & Mission Statements
Vision Statement What is a Vision Statement? • Sums up aspirations, hopes, and dreams • Phrase describing your organization’s future • What your image is of a perfect world • Long-term view Do you need to write one?
Example Vision Statement “Farm to Market Organics wishes to improve the health of the environment and its people. ”
Mission Statement What is a Mission Statement? • Overall mission of the business. • A written statement that in broad terms describes what the business hopes to do and be. • Business and Personal • Start with the basic concept of your agricultural business then consider your business values and vision for the business.
Mission Statement cont. It is about ACTION Touches on core purpose of your organization It should be: • More specific • Include your farm name • Include a brief description of your product/services and a marketing plan
Mission Statement Example 1 “Farm to Market Organics sustainably produces quality vegetables, herbs, and flowers. Our fresh organic produce is delivered weekly, in season, to our customers. ”
Mission Statement Example 2 “To become the #1 branded beef producer in the United States by offering only the highest quality branded products and superior delivery service. ”
Mission Statement Example 3 Once-A-Day Apple Farm provides only the best variety of apples available in the State of Washington. We pride ourselves on our high quality produce and timely delivery to all our customers.
Goals and Objectives Goals • Targets that you hope to reach • Expressed in concrete terms/time periods Objectives • Means by which goals are achieved • Steps/strategies necessary to reach goals
SMART Goals S – specific M – measurable A – attainable R – results-oriented T – timely
Business Plan Presentation Assignment • Presentations during last class • Present only one single component of your business plan to class • Required to get course certificate • Communication learning opportunity!
Farm Business Profile Presentation Each student will research a farm from the Skagit, Snohomish or Whatcom area. From this research each student will give a short class presentation highlighting the type of farm enterprise, market outlets and that business’ strategy for growth. • • Farm enterprise Products Market outlets Business strategy for growth
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