Agenda n MMM Programme Overview George Thompson MMM

Agenda n MMM Programme Overview George Thompson, MMM Programme Director n MMM Programme Management Susan Davis, MMM Project Manager n MMM Marketing Fiona Fraser, MMM Marketing Officer n Introduction to e-learning Programmes David Scantlebury, CPC Sue King, Learning and Development Officer n MMM e-learning Development Timetable Susan Davis, MMM Project Manager n Next Steps Susan Davis, MMM Project Manager

Programme Details Promote MMM comprising: n n n Advanced Engineering Materials Corrosion Control Engineering Polymer Materials Science and Engineering Textile Technology Materials Science and Engineering (new) Flexible, industry-relevant, challenging Programme, informed by significant research base in the School

Programme Details Collaborative Training Account (CTA) Successful submission to University’s CTA fund (EPSRCsupported) provided: - £ 330 k over three years (with strings) from September 2006 - Recruitment of Marketing Officer/Publicity Material - Recruitment of Learning Technologists Funding enables launch of Manchester Materials Masters Taught Course Provision from September 2007

Strategic Fit – Towards Manchester 2015 n Goal 4 – Excellent Teaching and Learning § Enhancing the Manchester student experience § Encouraging and rewarding excellence, innovation and creativity in teaching and learning § Enriching face-to-face teaching and learning through the provision of highly interactive on-line environments drawing on international best practice in e-learning § Encouraging and rewarding excellence in teaching and student support

Strategic Fit – Towards Manchester 2015 n Goal 4 – Excellent Teaching and Learning - Key Performance Indicators § Annual improvements in student satisfaction with the quality of teaching and the learning environment in Manchester § Progressive improvement in the satisfaction of key employers with the quality of Manchester graduates (measured by employer satisfaction survey) § Annual increases until 2015 in the number of students enrolled on on-line programmes

Main Aims n Conversion of taught programmes to an elearning core mode of delivery n To promote flexible modes of attendance, including part-time and distance learning n To provide additional online resources to enhance the on-campus student experience in line with University/School e-learning strategy. n Generate income for the School (School Plan) n MMM to become self-funding within 3 years

Programme Benefits n Achieve a planned increase in FTE by Year 5 on the 4 programmes (upward trajectory) n New Masters Programme in Materials Science and Engineering, giving students an approved choice of units from the existing programmes n Availability of tailored packages for industry n Overlapping development of MSc by Research, supported by units from within the MMM

Programme Benefits n Generation of additional income by: • marketing individual taught units as stand-alone Continuing Professional Development Courses • selling packages of dissertation research projects to selected industries. • sponsoring of students n Significant enhancement of the on-campus student experience n Premium tuition fee for industry-based full time, part time and distance learning students • fee income contributes to scholarships for full-time students; need to ensure progression into the Research School (requirement of CTA), enabling access to DTA funding

Programme Risks n Loss of funding if development schedule not implemented n Loss of funding if annual target numbers not achieved n Loss of scholarships for full-time UK/EC students unless sufficient industryfunded/sponsored students recruited

Programme Structure – 2007/08 Initially, for residential students, following programmes to run in two-week (10 -credit), short-fat format (little or no change): Advanced Engineering Materials Corrosion Control Engineering Polymer Materials Science and Engineering Textile Technology to run in six-week (15 -credit) format, ie two x 15 credit units over six weeks (little change)

Income Generation/Expenditure FEE INCOME Home/EC full-time Overseas full-time Part-time 20 x £ 13650 53 x £ 13650 35 x £ 3500 Total income EXPENDITURE Home/EC fees Home/EC subsistence £ 1118950 20 x £ 13650 20 x £ 8000 Sub total Try for 8 fees only £ 273000 £ 160000 £ 433000 - 8 x £ 8000 Sub total Overseas scholarships £ 273000 £ 723450 £ 122500 - £ 64000 £ 369000 26 x £ 1500 Total expenditure £ 39000 £ 408000 (Income over Expenditure: £ 710950) ADDITIONAL INCOME GENERATION School income generation activities are required to provide £ 408, 000 (or £ 472000 as worst case scenario) to support scholarships

Target Income Generation INCOME REQUIRED TO SUPPORT INDIVIDUAL PROGRAMMES AEM 6 x £ 21650 6 x £ 1500 £ 129900 £ 9000 £ 138900 £ 114900 6 x £ 21650 9 x £ 1500 £ 129900 £ 13500 £ 143400 £ 119400 7 x £ 21650 7 x £ 1500 £ 151550 £ 10500 £ 162050 £ 138050 1 x £ 21650 6 x £ 1500 £ 21650 £ 9000 £ 30650 £ 22650 AEM total less £ 24000 CCE total less £ 24000 PMSE total less £ 24000 TT TT total less £ 8000

Current Income Generation ACTUAL 2006/07 Clothworkers Livery Co. TNK/BP Training Course (CAPCIS) CPD Unilever Dissertation Sales FURTHER POTENTIAL SALES Annual Short Course – Corrosion Dissertation Sales £ 20000 £ 14000 £ 3400 £ 15000 £ 52400 £ 15000 £ 30000 £ 45000 TOTAL £ 97400 Additional funding (£ 30000) from CTA for MSc by Research in Aerospace Materials Engineering, utilising AEM units initially, and possible access to DTA funds

Target Student Numbers

SUMMARY n Opportunity to draw together much of School`s PG(T) provision under umbrella of MMM n Industry-relevant provision, leading to partner of choice with selected industries n Increase in number and quality of UK/EC students through provision of scholarships plus industry earmarked scholarships n Progression of previous into research leading to increased numbers and quality of PG(R) provision n Retention of expert support staff to maintain, develop and promote MMM provision n All contribute to Manchester Experience

Programme Management n Management Group - Professor G E Thompson, Professor R J Young, Professor R Freer, Professor C Carr, Dr H Gong, Ms S Davis, Ms F Fraser, Mrs S Kershaw n Implementation Group - Dr H Gong, Dr R Lindsay, Professor P B Prangnell, Professor J D Scantlebury, Professor G E Thompson, Dr A Wilkinson, Dr P Xiao, Dr R A Cottis, Ms S Davis, Mrs S Kershaw, Ms F Fraser n e-Learning Development Group - e-learning Development Officer, e-learning Technical Officer, elearning Technical Officer n Steering Committee - A Steering Committee for each programme will be set up for collaboration with industrial partners to assist in the development of relevant future course content

Marketing n n n Marketing objectives Target markets Key messages Developing the communication Campaigns Review Fiona Fraser, Marketing Officer Fiona. Fraser@manchester. ac. uk

Marketing Objectives n To increase the number and quality of taught postgraduate students n To position the School as the partner of choice for industry - To raise the profile of the programme to our target markets and stakeholders - To encourage word-of-mouth referral around the programme - To provide the best possible marketing resource

Target Market - Undergraduates Segments n School of Materials undergraduates n Other Uo. M undergraduates n Other UK university undergraduates n Overseas university undergraduates What do undergraduates want? n Reassurance about careers and funding

Target Market - Professionals Segments n Industry sectors - Completed postgraduate qualification - No postgraduate qualification What do professionals want? n Training for new skills / top-up existing skills n Relevance to work n Quality teaching and resources n Flexible learning n Sponsored

Target Market – Managers / Employers Segments n Industry sectors What do managers and employers want? n Skilled graduates n Short-term solutions to skills shortages - 63% would sponsor employees on to CPD - Of these, 100% likely to sponsor at stated cost of £ 1, 200 n Development of employees - 57% would sponsor employees on to Masters - Of these, 50% likely to sponsor at stated cost of £ 13, 650 n Access to research, facilities and expertise n Relevance to their sector n Quality teaching and resources n Flexible learning n Association with School and University

Key Messages n World-class reputation n Industrially relevant n Breadth and scale of the School and subjects n Flexibility of choice

Developing the Communication n Manchester Materials Masters ‘MMM’ n ‘First’ n Three visual ‘material’ images n ‘Discover why Manchester is first for materials’

Developing the Communication

Campaign - Undergraduates n Websites - School - University - External n Postgraduate brochure n Advertising n Mailings n Events n New contact management system

Campaign - Professionals n Website - Mini-site for the MMM n Advertising - Materials World - Chemistry World - Textiles n Editorial opportunities

Campaign - Managers n Website - Mini-site for the MMM n Advertising - Materials World - Chemistry World - Textiles - Career Engineer n Editorial opportunities n Direct mail n Company presentations

Campaign - Stakeholders n School and University staff - Keep up-to-date - MMM intranet site - Build relationships n Current postgraduate students and alumni - Newsletter - Focus groups - Visits and groups n Steering committee n Research councils n Media

Review n Annual review - MMM intranet will be updated regularly n Market research - Competitors - Industry - Applicants / Conversion - Current students n Working together - Marketing resource - Feedback ideas, suggestions and criticisms

Introduction to e-learning programmes Sue King Curriculum Development Officer Faculty EPS

My experience n Maintenance Engineering & Asset Management (on line with residentials) n Power Distribution Engineering (blended face to face and paper based DL) n Nuclear Technology (on-line with residentials) n Nuclear Decommissioning (on-line with residentials) n Advising on a range of EPS projects

Demonstration of excellent e-learning n MSc Corrosion Control Engineering n http: //webct. manchester. ac. uk

What makes a good on-line course? n Good design n Specific ‘look & feel’ gives course identity n Learning material divided into 12 ‘chunks’ n Consistent structure to each chunk

Design of learning ‘chunks’ n Overview n Learning outcomes - ‘If I could name one thing which makes a major difference to on-line course development, it’s the use of well-written learning outcomes’ Bob Cottis, School of Materials n Content including text, activities and animations (each as learning object) n Exercises including self assesssments n Formal assessments with guidelines

What makes a good on-line course II? n n n n n Good navigation Template structure gives consistent navigation Accessibility Use of style sheets Provision of information in other formats Student friendly Induction Conversational tone Approximate working times provided Interactivity to reinforce outcomes

Where do you start? n Existing unit inventory - Lecture notes and powerpoints - Practicals and other activities - Anecdotes - Tutorial questions - Assessment materials - Further reading/weblinks - Past papers - Videos - Etc.

Existing unit inventory Unit M 01 Maintenance Strategy Tony Kelly Section 1: Maintenance and the industrial organisation Type of material Unit intro Aims Objectives Introduction Lecture notes Summary Diagrams File name and location NEEDED P: tony kelly/Distlearn Sect 1 P: tony kelly/Distlearn Sect 2? Convert to html P: tony kelly/images 3 Tables P: tony kelly/Distlearn Sect 1 References P: tony kelly/Distlearn Sect 1 In-text exercises P: tony kelly/Distlearn Sect 1 ITE answers P: tony kelly/Distlearn Sect 1 Review questions P: tony kelly/Distlearn Sect 1 RQ answers P: tony kelly/Distlearn Sect Case studies used. P: tony kelly/Distlearn CS (text) Other Copyright permission from Riddell Format Word Action needed to be web-ready Video Convert to html Word 1 3 (2) 1 1 3 3 1 A Originals=Lotus Freelance. drw files. drw file Word Word Convert to html Convert to. jpeg Convert to html Respondus Convert to html. Image files needed

Unit mapping n Use the inventory to make a visual map of the unit showing content and additional materials and references etc n (Good opportunity to check for overlap across the unit/MSc and other MScs which share units) n Check for balance: are assessments all at the same time/ are some sections more demanding than others? n Can you make useful suggestions about unit structure as a result? n Are new materials required?

Unit map Video clip S 1 2 images MCQ quiz Further reading Discussion topic based on further reading S 2 S 3 1 image etc

Revising materials from F 2 F to online n For each ‘chunk’, divide the existing materials in to subsections. n Decide which on-line format will suit that particular topic - Text - Animation - Video - Experiment - Exercise (individual or collaborative) - Discussions n (A ‘learning object’ approach will make materials more versatile) n Are there any topics which can only be covered during a residential? n Talk to your learning technologists n Once the format is decided, hand the raw materials to your learning technologists n Be prepared for some editing or suggested revision of format

Issues to be aware of if time is short…. n Video (time to make & edit + file size) n Maths formulae (whatever you use Math type/ Latek/ Math. ML) n Exercises, particularly tests n Piloting

Recurrent problems n Learning outcomes n Exercises that test learning outcomes n Text heavy pages n Copyright n TIME!!!

But the teaching & learning benefits are. . . n For staff - Ability to use multi-media resources - Collaboration can be beneficial: » Dear Sue and Susan, » I am most grateful for your work on my module. I see that your comments are greatly improving the material. Best regards, Michael (Email: 28/10/06) - Asynchronous interaction with students - Tracking student activity n For students - Improved time management - ‘anytime, anywhere’ access - Peer support - Access to resources

Thank you

Modification & Refinement E-Learning Development Timetable

Summary of Key Next Steps n Review where you fit within the development timetable and plan time within your schedule n Advise any conflicts to Programme Manager by the mid April to allow time to plan any necessary adjustments n Review existing unit inventory and complete unit mapping n Decide which on-line format will suit that particular topic

QUESTIONS & ANSWERS