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Agenda 2 Agenda 2

U. S. HISPANIC TRENDS, STATISTICS AND DEMOGRAPHICS U. S. HISPANIC TRENDS, STATISTICS AND DEMOGRAPHICS

Current U. S. Hispanic population trends 44. 3 million Hispanics, 14. 8% of total Current U. S. Hispanic population trends 44. 3 million Hispanics, 14. 8% of total U. S. population of 299 million Between 2000 and 2006: • Hispanics accounted for one-half of the nation’s growth • Hispanic growth rate (24. 3%) was more than three times the growth rate of the total population (6. 1%) 25% of the country’s children under age 5 are Hispanic 4

Total U. S. Hispanics at a glance 88% of Hispanics Speak Spanish at Home Total U. S. Hispanics at a glance 88% of Hispanics Speak Spanish at Home MARKET SIZE (1) INCOME & CONSUMER SPENDING (2) Hispanic Consumer Spending Hispanic Disposable Income $68, 219 12. 7 Million Hispanics Households Hispanic Disposable HH Income $845 Bil. $890 Bil. 11% of the Total U. S. Hispanics Are Projected to Save/Invest Approximately $45 Billion This Year! Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections 5

Total U. S. Hispanics at a glance cont. POPULATION DEMOGRAPHICS Hispanic Population Persons 2+ Total U. S. Hispanics at a glance cont. POPULATION DEMOGRAPHICS Hispanic Population Persons 2+ Children 2 -11 Teens 12 -17 Adults 18 -34 Adults 18 -49 Adults 25 -54 43, 303, 000 8, 537, 000 4, 551, 000 13, 928, 000 22, 678, 000 18, 670, 000 (1) POPULATION GROWTH % Hispanic of Total 15% 21% 18% 20% 17% 15% Hispanic Population 2000 2009 2014 35, 238, 500 48, 628, 400 54, 780, 900 (3) % Hispanic of Total 13% 16% 17% The Hispanic Population Is Expected to Grow 55% from 2000 – 2014, Accounting for 48% of the Total Population Growth! Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections 6

1980 2000 2020* 2040* 7 1980 2000 2020* 2040* 7

8 6 8 6

Spreading to other States Many immigrants are bypassing traditional gateway states in the Southwest, Spreading to other States Many immigrants are bypassing traditional gateway states in the Southwest, while many U. S. -born Hispanics have left states like California. Children of Latin American immigrants are helping offset a decline or slower growth in the school-age population in states such as Georgia and Iowa. 9

Hispanic Market Los Angeles Hispanic market is larger than the next two markets combined Hispanic Market Los Angeles Hispanic market is larger than the next two markets combined Sources: 2009 Nielsen Universe Estimates 10

Hispanic Origin by Type of origin Number 44, 252, 278 Percent 100. 0 Mexican Hispanic Origin by Type of origin Number 44, 252, 278 Percent 100. 0 Mexican 28, 339, 354 64. 0 Puerto Rican 3, 987, 947 9. 0 Cuban 1, 520, 276 3. 4 Dominican 1, 217, 225 2. 8 Central American 3, 372, 090 7. 6 South American 2, 421, 297 5. 5 Other Hispanic 3, 394, 089 7. 7 Total 11

Median Age by Sex 12 Median Age by Sex 12

U. S. Hispanic Household The average Hispanic household has 3. 1 people while the U. S. Hispanic Household The average Hispanic household has 3. 1 people while the average non- Hispanic household has 2. 3 people. 13

Top Ten Hispanic DMAs (Ranking by TV HHs) Market Total Hispanic Households % of Top Ten Hispanic DMAs (Ranking by TV HHs) Market Total Hispanic Households % of the total DMA 1 Los Angeles 1, 854, 810 33% 2 New York 1, 242, 160 17% 3 Miami 658, 490 43% 4 Houston 549, 890 26% 5 Dallas 488, 150 20% 6 Chicago 485, 270 14% 7 San Antonio 382, 990 47% 8 Phoenix 381, 180 21% 9 San Francisco 377, 730 15% 10 Mc. Allen. Harlingen 291, 220 83% Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections 14

Percent of Total U. S. Hispanic Population by State 15 Percent of Total U. S. Hispanic Population by State 15

Los Angeles #1 market in Hispanic Consumer Spending % of Total U. S. Hispanic Los Angeles #1 market in Hispanic Consumer Spending % of Total U. S. Hispanic Total Consumer Spending Estimates (Billions) CY 2008 16

U. S. Hispanic Media Consumption & Attitudes 17 U. S. Hispanic Media Consumption & Attitudes 17

HISPANIC SHOPPER INSIGHTS AND RETAILERS HISPANIC SHOPPER INSIGHTS AND RETAILERS

The U. S. Hispanic Shopper Hispanics' purchase decisions are more likely to be influenced The U. S. Hispanic Shopper Hispanics' purchase decisions are more likely to be influenced by in-store promotions and advertising with 34% saying they are influenced by in-store ads and coupons vs. 14% of total shoppers. More than 34% of Hispanic shoppers also claim to be influenced by in-store price reductions compared to 22% of non-Hispanic shoppers. At 44. 3 million people, Hispanics are the largest ethnic group in the United States, and they currently boast a buying power of nearly $1 trillion. 19

Internet usage influencing purchasing decisions Hispanics who use the internet are increasingly relying on Internet usage influencing purchasing decisions Hispanics who use the internet are increasingly relying on it to make purchasing decisions

Top Factors among U. S. Hispanics for Choosing a Shopping Destination 21 Top Factors among U. S. Hispanics for Choosing a Shopping Destination 21

Top 12 Retailers where Hispanics have Shopped Retailer % of total respondents 1 Wal-Mart Top 12 Retailers where Hispanics have Shopped Retailer % of total respondents 1 Wal-Mart 56% 2 Target 34% 3 J. C. Penney 20% 4 Kmart 20% 5 Dollar General 19% 6 Dollar Tree 18% 7 Sears 17% 8 Kohl’s 16% 9 Sam’s Club 15% 10 Macy’s 15% 11 Best Buy 15% 12 Family Dollar 14% 22

Hispanic Marketing Initiatives Many top retailers chosen have several initiatives in place to specifically Hispanic Marketing Initiatives Many top retailers chosen have several initiatives in place to specifically target Hispanic shoppers. Retailer Highlights Wal-Mart Spending about $45 million per year in Spanish-language advertising Target Partnership that calls for the retailer's ad inserts to be placed in La Opinión and La Opinión Contigo, two of Los Angeles-based newspapers J. C. Penney Awarded Hispanic students with college scholarships — at Spanish-language network Univision's annual Premios Juventud awards show Kmart Launched exclusive brand by Mexican pop star Thalía Sodi at select stores nationwide Kohl’s Launched exclusive collection, including sleepwear, shoes and clothing from actress-model Daisy Fuentes 23

LA CURACAO LA CURACAO

La Curacao Company Overview La Curacao is best known as a growing chain of La Curacao Company Overview La Curacao is best known as a growing chain of large format department stores of 100, 000 sqf each. With a Hispanic focus, La Curacao ranks among the top 100 electronics and appliance retailers in the U. S. Locations: CA - Los Angeles, South Gate, Panorama, Huntington Park, San Bernardino, Lynwood, Chino, Santa Ana and Anaheim. AZ - Phoenix. Additional services catering to the Latino community, include: • Cura. Tel local and long distance telephone service • Pasito. Com internet access • Travel services • Export services • Sister company - Pollo Campero restaurants 25

La Curacao Retail Atmosphere Retail locations have a warm and colorful atmosphere, along with La Curacao Retail Atmosphere Retail locations have a warm and colorful atmosphere, along with live entertainment inside the stores. Adults can participate in raffles and various contests, or even dance to the music of local bands on the weekends. Children can enjoy a safe play area, with qualified supervisors who will teach them computer and reading skills. Redefines shopping as an all-day activity for the whole family. 26

La Curacao Marketing Strategies Television and Radio Spots feature such celebrities as Renán Almendárez La Curacao Marketing Strategies Television and Radio Spots feature such celebrities as Renán Almendárez (radio DJ) and Don Francisco (Univision’s Sabado Gigante host), both huge celebrities in the Hispanic media. Puntos Program – Frequent Loyalty Shopper program where customers accumulate points and can exchange for gifts. Bilingual sales associates which are well educated of every product in their department. La Curacao credit account. Occasional direct mail promotions. 27

TOY BRANDS TARGETED TO HISPANICS TOY BRANDS TARGETED TO HISPANICS

Dora the Explorer’s popularity among Hispanics: – She is Latina – Her vocabulary is Dora the Explorer’s popularity among Hispanics: – She is Latina – Her vocabulary is peppered with Spanish words, but her bilingual abilities have made her — and toys like her — favorites among all parents who may see Spanish as an asset for their own children Toys that include Spanish phrases are appealing to Hispanic moms who want to retain their language and cultural heritage. 29

Fisher-Price 30 Fisher-Price 30

Fisher-Price in-store promotion Conducted a promotion with 300 high-density Hispanic Wal-Mart stores in the Fisher-Price in-store promotion Conducted a promotion with 300 high-density Hispanic Wal-Mart stores in the weeks leading up to Three Kings Day. On Jan. 6. The "retailtainment" event centered on the holiday, which celebrates the arrival of the Three Wise Men In-Store Activities Writing a letter Coloring Maze-solving Tie-in Promotion Limited-edition, eight-piece Little People play set that included three kings, a camel and a Hispanic family (of four) bearing gifts. 31

Mattel Little Mommy doll line includes a Latina baby who asks for her teddy Mattel Little Mommy doll line includes a Latina baby who asks for her teddy bear and bottle, plays peek-a-boo and even requests a diaper change — all in Spanish. Barbie Rebelde - based on the hottest sensation pop-rock music group RBD from Univision’s soap opera Rebelde, include the show’s popular characters. 32

Leap frog Leapster Learning Game System platform features 12 new game titles in Spanish, Leap frog Leapster Learning Game System platform features 12 new game titles in Spanish, including Dora the Explorer Piñata Party 33

WHAT OTHER BRANDS ARE DOING WHAT OTHER BRANDS ARE DOING

Supermercado de Wal-Mart will open its first Hispanic-focused supermarkets this summer in Phoenix and Supermercado de Wal-Mart will open its first Hispanic-focused supermarkets this summer in Phoenix and Houston. Supermercado de Wal-Mart will carry specialty foods, including popular national brands from Mexico and the U. S. as well as an in-store cocina (kitchen) where families can dine. The 39, 000 -square-foot store will carry approximately 13, 000 products, including a wide assortment of fresh tropical fruits and vegetables and a bakery that offers more than 40 traditional sweet breads and fresh corn tortillas. A meat department featuring specialty meats designed to meet the specific preferences of local Hispanic customers. Including a pharmacy with hundreds of $4 prescriptions, health and beauty aids, a Walmart Money. Center, a baby center and a party center 35

Carl’s Jr. Sizzles with Univision Novela Pitch Carl’s Jr. ’s new Hispanic TV campaign Carl’s Jr. Sizzles with Univision Novela Pitch Carl’s Jr. ’s new Hispanic TV campaign include four versions of mininovelas promoting different Carl’s Jr. products Spots airing on Univision and Telefutura’s prime time in 11 CA, AZ and TX markets It has all the elements: a beautiful young woman lying next to a handsome man wearing only a towel. The pair are interrupted by the man’s father, who was the woman’s former lover and was supposed to be dead. All three end up in bed together noshing on Kentucky Bourbon Burgers (complete with signature crunch) as the announcer intones: “Because not only the most manly men watch novelas, all of us do. Enjoy them with the delicious Kentucky Bourbon Burger from Carl’s Jr. ” Deseos 36

Express Your Hispanic Heritage with Kleenex Brand Art Contest In an effort to help Express Your Hispanic Heritage with Kleenex Brand Art Contest In an effort to help celebrate Hispanic Heritage month, tissue maker Kimberly-Clark launched a Hispanic-themed packaging design contest. Participants submitted original artwork that celebrates Hispanic Heritage through the use of culturally relevant designs, themes and/or motifs. The winning tissue patterns will appear on Kleenex boxes in September 2009 Winners were selected in 2 rounds: (1) – panel of judges; (2) – public voting Prizes: 3 grand prizes of $5, 000 cash each; and 9 first prizes of $500 cash each Expresa tu Hispanidad 37

Oscar Mayer Sabor de Mamá Recipe Contest For many Hispanic families living in the Oscar Mayer Sabor de Mamá Recipe Contest For many Hispanic families living in the U. S. , the American hot dog has evolved into an ingredient for their traditional meals. To celebrate its heritage, Oscar Mayer launched in April 2009 the Sabor de Mama recipe contest. Teaming up with Oscar Mayer to find the best recipe is Maggie Jimenez, host of Telefutura's cooking show ¡Qué Sabor! Hispanic consumers can log on to sabordemama. com for a chance to win by sharing their favorite traditional recipe featuring the quality of Oscar Mayer hot dogs and why it's special to the family. Grand Prize winner will receive $5, 000 and the opportunity to join Jimenez at an event to showcase his/her winning recipe. The winner will also enjoy an exclusive photo shoot with Jimenez to be featured in Kraft fall issue of Comida y Familia magazine. First Prize (5) one year supply of Oscar Mayer hot dogs and Second Prize (50) Party Pack including apron, cooking utensils and serving tray. Sabor de Mama 38

Verizon Torneo Clausura 2009 Futbol Mexicano Sweepstakes To build awareness among its subscribers about Verizon Torneo Clausura 2009 Futbol Mexicano Sweepstakes To build awareness among its subscribers about consulting the most relevant information about Mexican Soccer tournaments on their mobile phones, Verizon Wireless launched the Torneo Clausura 2009 Futbol Mexicano Sweepstakes is open during the timing of 2009 Mexican Soccer tournament Verizon Wireless subscribers text in FLM to 3560 for a chance to win one of ten kits which include one LG Dare™ phone, soccer ball and jersey from a Mexican Soccer team Sweepstakes is promoted on Univision. com website 39

Verizon Torneo Clausura 2009 Futbol Mexicano Sweepstakes 40 Verizon Torneo Clausura 2009 Futbol Mexicano Sweepstakes 40

Additional Samples 41 Additional Samples 41

Summary Hispanics are the fastest growing minority population in the U. S. 25% of Summary Hispanics are the fastest growing minority population in the U. S. 25% of the country’s children under age 5 are Hispanic. 1 in 4 people will be Hispanic by 2050. About 59% of Hispanics enjoy looking or listening to advertising. Messages have to be real and relevant to the Hispanic consumer. Hispanics enjoy shopping with the entire family and shop at places where products are relevant to their needs. 42

APPENDIX APPENDIX

Los Angeles 87% of Hispanics Speak Spanish at Home MARKET SIZE # (1) (2) Los Angeles 87% of Hispanics Speak Spanish at Home MARKET SIZE # (1) (2) INCOME & CONSUMER SPENDING (1) 1 Hispanic DMA (Ranking by TV HHs) Hispanic Disposable HH Income Hispanic Consumer Spending Hispanic Disposable Income 1, 854, 810 Hispanic Households 33% of the DMA $77, 415 $149. 3 Bil. $155. 8 Bil. Hispanics Are Projected to Save/Invest Approximately $6. 5 Billion This Year! Hispanics Have Larger Households! 3. 9 Persons vs. 3. 0 Total Market POPULATION DEMOGRAPHICS Persons 2+ Children 2 -11 Teens 12 -17 Adults 18 -34 Adults 18 -49 Adults 25 -54 Hispanic Population 7, 297, 000 1, 480, 000 806, 000 2, 287, 000 3, 813, 000 3, 170, 000 (1) POPULATION GROWTH % Hispanic of Total 43% 56% 51% 54% 47% 42% Hispanic Population 2000 2009 2014 6, 466, 900 7, 881, 100 8, 419, 800 (3) % Hispanic of Total 40% 45% 46% The Hispanic Population Is Expected to Grow 30% from 2000 – 2014, Accounting for 99% of the Total Population Growth! Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections

New York 92% of Hispanics Speak Spanish at Home MARKET SIZE # (1) (2) New York 92% of Hispanics Speak Spanish at Home MARKET SIZE # (1) (2) INCOME & CONSUMER SPENDING (1) 2 Hispanic DMA (Ranking by TV HHs) Hispanic Disposable HH Income Hispanic Consumer Spending Hispanic Disposable Income 1, 242, 160 Hispanic Households 17% of the DMA $67, 230 $89. 5 Bil. $94. 0 Bil. Hispanics Are Projected to Save/Invest Approximately $4. 5 Billion This Year! Hispanics Have Larger Households! 3. 2 Persons vs. 2. 7 Total Market POPULATION DEMOGRAPHICS Hispanic Population Persons 2+ Children 2 -11 Teens 12 -17 Adults 18 -34 Adults 18 -49 Adults 25 -54 4, 015, 000 684, 000 395, 000 1, 180, 000 2, 094, 000 1, 799, 000 (1) POPULATION GROWTH % Hispanic of Total 20% 25% 24% 26% 23% 21% Hispanic Population 2000 2009 2014 3, 751, 000 4, 407, 600 4, 632, 100 (3) % Hispanic of Total 19% 21% 22% The Hispanic Population Is Expected to Grow 23% from 2000 – 2014, Accounting for 100% of the Total Population Growth! Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections

Miami 97% of Hispanics Speak Spanish at Home MARKET SIZE # 3 Hispanic Disposable Miami 97% of Hispanics Speak Spanish at Home MARKET SIZE # 3 Hispanic Disposable HH Income 1, 862, 000 226, 000 142, 000 441, 000 892, 000 834, 000 Hispanic Disposable Income $48. 9 Bil. $50. 8 Bil. Hispanics Are Projected to Save/Invest Approximately $1. 9 Billion This Year! Hispanics Have Larger Households! 2. 8 Persons vs. 2. 7 Total Market POPULATION DEMOGRAPHICS Hispanic Consumer Spending $75, 476 658, 490 Hispanic Households 43% of the DMA Persons 2+ Children 2 -11 Teens 12 -17 Adults 18 -34 Adults 18 -49 Adults 25 -54 (2) INCOME & CONSUMER SPENDING (1) Hispanic DMA (Ranking by TV HHs) Hispanic Population (1) POPULATION GROWTH % Hispanic of Total 45% 41% 43% 50% 49% 48% Hispanic Population 2000 2009 2014 1, 575, 700 1, 972, 600 2, 121, 600 (3) % Hispanic of Total 40% 47% 49% The Hispanic Population Is Expected to Grow 35% from 2000 – 2014, Accounting for 100% of the Total Population Growth! Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections

Houston 90% of Hispanics Speak Spanish at Home MARKET SIZE # 4 Hispanic Disposable Houston 90% of Hispanics Speak Spanish at Home MARKET SIZE # 4 Hispanic Disposable HH Income 1, 883, 000 387, 000 201, 000 615, 000 1, 003, 000 829, 000 Hispanic Disposable Income $38. 5 Bil. $40. 6 Bil. Hispanics Are Projected to Save/Invest Approximately $2. 1 Billion This Year! Hispanics Have Larger Households! 3. 4 Persons vs. 2. 8 Total Market POPULATION DEMOGRAPHICS Hispanic Consumer Spending $73, 010 549, 890 Hispanic Households 26% of the DMA Persons 2+ Children 2 -11 Teens 12 -17 Adults 18 -34 Adults 18 -49 Adults 25 -54 (2) INCOME & CONSUMER SPENDING (1) Hispanic DMA (Ranking by TV HHs) Hispanic Population (1) POPULATION GROWTH % Hispanic of Total 32% 41% 37% 42% 36% 32% Hispanic Population 2000 2009 2014 1, 414, 800 2, 068, 800 2, 397, 500 (3) % Hispanic of Total 28% 34% 36% The Hispanic Population Is Expected to Grow 69% from 2000 – 2014, Accounting for 59% of the Total Population Growth! Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections

Dallas 89% of Hispanics Speak Spanish at Home MARKET SIZE # 5 Hispanic Disposable Dallas 89% of Hispanics Speak Spanish at Home MARKET SIZE # 5 Hispanic Disposable HH Income 1, 689, 000 362, 000 179, 000 585, 000 930, 000 754, 000 Hispanic Disposable Income $30. 4 Bil. $32. 6 Bil. Hispanics Are Projected to Save/Invest Approximately $2. 2 Billion This Year! Hispanics Have Larger Households! 3. 5 Persons vs. 2. 7 Total Market POPULATION DEMOGRAPHICS Hispanic Consumer Spending $67, 334 488, 150 Hispanic Households 20% of the DMA Persons 2+ Children 2 -11 Teens 12 -17 Adults 18 -34 Adults 18 -49 Adults 25 -54 (2) INCOME & CONSUMER SPENDING (1) Hispanic DMA (Ranking by TV HHs) Hispanic Population (1) POPULATION GROWTH % Hispanic of Total 25% 34% 30% 35% 29% 25% Hispanic Population 2000 2009 2014 1, 174, 800 1, 931, 400 2, 312, 600 (3) % Hispanic of Total 20% 27% 29% The Hispanic Population Is Expected to Grow 97% from 2000 – 2014, Accounting for 53% of the Total Population Growth! Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections

Chicago 92% of Hispanics Speak Spanish at Home MARKET SIZE # 6 Hispanic Disposable Chicago 92% of Hispanics Speak Spanish at Home MARKET SIZE # 6 Hispanic Disposable HH Income 1, 785, 000 365, 000 194, 000 613, 000 967, 000 773, 000 Hispanic Disposable Income $37. 7 Bil. $40. 0 Bil. Hispanics Are Projected to Save/Invest Approximately $2. 3 Billion This Year! Hispanics Have Larger Households! 3. 7 Persons vs. 2. 7 Total Market POPULATION DEMOGRAPHICS Hispanic Consumer Spending $77, 719 485, 270 Hispanic Households 14% of the DMA Persons 2+ Children 2 -11 Teens 12 -17 Adults 18 -34 Adults 18 -49 Adults 25 -54 (2) INCOME & CONSUMER SPENDING (1) Hispanic DMA (Ranking by TV HHs) Hispanic Population (1) POPULATION GROWTH % Hispanic of Total 19% 26% 24% 27% 22% 19% Hispanic Population 2000 2009 2014 1, 497, 600 1, 986, 500 2, 199, 700 (3) % Hispanic of Total 16% 20% 22% The Hispanic Population Is Expected to Grow 47% from 2000 – 2014, Accounting for 79% of the Total Population Growth! Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections

San Antonio 85% of Hispanics Speak Spanish at Home MARKET SIZE # 7 Hispanic San Antonio 85% of Hispanics Speak Spanish at Home MARKET SIZE # 7 Hispanic Disposable HH Income 1, 165, 000 214, 000 125, 000 324, 000 560, 000 486, 000 Hispanic Disposable Income $24. 3 Bil. $24. 6 Bil. Hispanics Are Projected to Save/Invest Approximately $300 Million This Year! Hispanics Have Larger Households! 3. 0 Persons vs. 2. 7 Total Market POPULATION DEMOGRAPHICS Hispanic Consumer Spending $63, 088 382, 990 Hispanic Households 47% of the DMA Persons 2+ Children 2 -11 Teens 12 -17 Adults 18 -34 Adults 18 -49 Adults 25 -54 (2) INCOME & CONSUMER SPENDING (1) Hispanic DMA (Ranking by TV HHs) Hispanic Population (1) POPULATION GROWTH % Hispanic of Total 53% 61% 60% 59% 55% 52% Hispanic Population 2000 2009 2014 1, 032, 100 1, 305, 200 1, 461, 700 (3) % Hispanic of Total 51% 54% 55% The Hispanic Population Is Expected to Grow 42% from 2000 – 2014, Accounting for 67% of the Total Population Growth! Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections

Phoenix 84% of Hispanics Speak Spanish at Home MARKET SIZE # 8 Hispanic Disposable Phoenix 84% of Hispanics Speak Spanish at Home MARKET SIZE # 8 Hispanic Disposable HH Income Hispanics Have Larger Households! 3. 5 Persons vs. 2. 6 Total Market POPULATION DEMOGRAPHICS 1, 341, 000 309, 000 151, 000 447, 000 700, 000 566, 000 Hispanic Consumer Spending Hispanic Disposable Income $57, 287 381, 180 Hispanic Households 21% of the DMA Persons 2+ Children 2 -11 Teens 12 -17 Adults 18 -34 Adults 18 -49 Adults 25 -54 (2) INCOME & CONSUMER SPENDING (1) Hispanic DMA (Ranking by TV HHs) Hispanic Population (1) $20. 3 Bil. $21. 7 Bil. Hispanics Are Projected to Save/Invest Approximately $1. 4 Billion This Year! (1) POPULATION GROWTH % Hispanic of Total 27% 40% 36% 38% 31% 27% Hispanic Population 2000 2009 2014 899, 000 1, 541, 600 1, 912, 300 (3) % Hispanic of Total 23% 29% 32% The Hispanic Population Is Expected to Grow 113% from 2000 – 2014, Accounting for 47% of the Total Population Growth! Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections

San Francisco 84% of Hispanics Speak Spanish at Home MARKET SIZE # 9 Hispanic San Francisco 84% of Hispanics Speak Spanish at Home MARKET SIZE # 9 Hispanic Disposable HH Income 1, 427, 000 279, 000 145, 000 445, 000 740, 000 609, 000 Hispanic Disposable Income $33. 3 Bil. $35. 0 Bil. Hispanics Are Projected to Save/Invest Approximately $1. 7 Billion This Year! Hispanics Have Larger Households! 3. 8 Persons vs. 2. 7 Total Market POPULATION DEMOGRAPHICS Hispanic Consumer Spending $87, 118 377, 730 Hispanic Households 15% of the DMA Persons 2+ Children 2 -11 Teens 12 -17 Adults 18 -34 Adults 18 -49 Adults 25 -54 (2) INCOME & CONSUMER SPENDING (1) Hispanic DMA (Ranking by TV HHs) Hispanic Population (1) POPULATION GROWTH % Hispanic of Total 22% 31% 28% 31% 24% 20% Hispanic Population 2000 2009 2014 1, 288, 600 1, 582, 400 1, 717, 600 (3) % Hispanic of Total 19% 23% 24% The Hispanic Population Is Expected to Grow 33% from 2000 – 2014, Accounting for 87% of the Total Population Growth! Source: (1) 2009 Nielsen Universe Estimates; Hispanic TV Households by Language Strata, includes Speaks Only Spanish, Mostly Spanish, Spanish and English Equally, and Mostly English (based on Persons 2+); (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections

Mc. Allen-Harlingen 91% of Hispanics Speak Spanish at Home MARKET SIZE # 10 Hispanic Mc. Allen-Harlingen 91% of Hispanics Speak Spanish at Home MARKET SIZE # 10 Hispanic Disposable HH Income 1, 000 214, 000 110, 000 281, 000 475, 000 402, 000 Hispanic Disposable Income $15. 1 Bil. $15. 3 Bil. Hispanics Are Projected to Save/Invest Approximately $200 Million This Year! Hispanics Have Larger Households! 3. 4 Persons vs. 3. 3 Total Market POPULATION DEMOGRAPHICS Hispanic Consumer Spending $53, 377 291, 220 Hispanic Households 83% of the DMA Persons 2+ Children 2 -11 Teens 12 -17 Adults 18 -34 Adults 18 -49 Adults 25 -54 (2) INCOME & CONSUMER SPENDING (1) Hispanic DMA (Ranking by TV HHs) Hispanic Population (2) (1) POPULATION GROWTH % Hispanic of Total 86% 90% 91% 90% Hispanic Population 2000 2009 2014 856, 600 1, 101, 000 1, 237, 100 (3) % Hispanic of Total 88% 89% 90% The Hispanic Population Is Expected to Grow 44% from 2000 – 2014, Accounting for 95% of the Total Population Growth! Source: (1) 2009 Nielsen Universe Estimates; (2) Global Insight - 2007 Hispanic Market Monitor (income reflects average); (3) Geoscape AMD 2009 Series, Census 2000, 2009 Estimates, 2014 Projections

CONTACT INFORMATION 54 CONTACT INFORMATION 54