Agency Credentials January 2009 LISTEN LOOK DISCOVER

Agency Credentials January 2009

LISTEN LOOK DISCOVER DELIVER

LISTEN * New agency, same people, great experience

New agency * We want to be considered a desirable professional resource on the market by offering: * Consistent communication tools mix based on strategic creative thinking * Strategic & relevant brand support with BTL & PR tactics * Retail communication & support * National wide media buying, planning and monitoring services

Same people * SENS team gathered different strong personalities with relevant background in communication field: * Specialized studies: communication-marketing-project management * Vast experience: by volume, top clients, type of executions * Excellent attitude: self respect, results oriented, creative minds

Different Approach SENS. Atelier de comunicare * * There is a need for a holistic approach of the communication phenomenon between companies and their public * Our solution: combine many types of communication instruments, typical to different means of communication: events & caravans, trade marketing, shopper marketing, public relations – in optimum proportions, according to the project * * One unique SENSE to each campaign One main objective Unique communication platforms for each client communication means every posible way of transmitting information

PR Expertise Launching Campaign Corporate communication Strategy External affairs Communication tactics Corporate events Media buying Internal communication PR relationship Event Management Logistics solutions Building Reputations Media relationship Extended data-base Personal contacts Media monitoring Focused messages

Great BTL experience Sales Promotions Contests, Sweepstakes, Games, Mail-ins, Instant Win, Match & Win, Scratch & Win, Enter to Win. . . Sampling Promotion & Trial Events Samplings Caravans Product demo Events Retail communications Trade promotions Sales fares Open days Exhibitions Trade events Consumer and Shopper Brand Experience Shopper insights Data collection In-store research Data analysis Communication solutions Business solutions In-store executions Promoters Merchandising Data collection Events Related PR Activities Launchings Press relations Media monitoring Special Events

Media Buying Planning Outdoor National Radio Strategic planning for long-term campaign TV Print Online Media Tactic planning for short-term campaign Monitoring National/Local Focused on subjects Focused on brands

LOOK * * Agency capabilities National network

Agency Capabilities STRATEGIC Client service Project management Planning Concepts Visuals Mechanics POSM’s CREATIVE PRODUCTION DELIVER Print Display POSM’s Equipments Decorations National structure Execution management HR data based Logistic support

Headquarter & local branches

DISCOVER * * Achievements Main projects – main clients Clients Examples of executions

Achievements * * * * Over 25 corporate events Over 10 team-buildings Over 80 in store promotions at national level Over 20 BTR campaigns in over 2. 000 locations On going merchandising activities On going marketing management for commercial centers Over 150 indoor & outdoor event PR& BTL events

Main projects – main clients Corporate events & PR: Mars Romania, Cushman & Wakefield, Observatorul Social, Bernard Bruhner International, RBS, ABN Amro Commercial centers: Promenada Mall Sibiu, Promenada Mall Targu Mures, Magnolia Brasov, Shopping City Suceava, Shopping City Sibiu, Vitantis Shopping City Bucuresti Promotions: Heineken, Pro FM, Kiss FM, Procter&Gamble Merchandising: Coca-Cola, Procter&Gamble, Ficosota, Policolor, Hewlett-Packard

Our clients

Index for examples of executions * Shopping City Suceava * Launching Campaign * Consumer Campaign * Vitantis Shopping Center * Launching Campaign * Shopping City Sibiu * Launching Campaign * Cushman&Wakefield * Corporate Events * Royal Bank of Scotland * Corporate Events * Yuppies * Social Networking

Launching Campaign * Shopping City Suceava - launched in April 2008 * * Press Conference (25 media representatives, 94 media apparitions) VIP Cocktail (800 participants) Concert (7000 participants) Check the presentation movie on the CD

Launching campaign – VIP&Press

Launching campaign – Consumer

Launching campaign * Vitantis Shopping Center - launched in September 2008 * * * Vitantis Shopping Center was developed in 3 stages. The first stage was represented by the opening of Praktiker in 2006. In July 2008 were opened Carrefour, Technomarket and a few commercial gallery shops as the second stage. The third and the final stage was represented by the Opening of the Commercial Gallery and Mobila Bontas in September 2008. VIP Cocktail (216 participants, 75 media apparitions) Check the presentation movie on the CD

Launching campaign – VIP&Press

Launching campaign – Consumer

Launching Campaign * Shopping City Sibiu – Expansion Event in November 2008 * * * Shopping City Sibiu is the first modern commercial center built in Sibiu (november 2006). After the expansion, the retail park reached 85, 000 sqm, becoming the largest retail park in Transylvania. The expansion was led by a group of retailers, including Carrefour, Mobexpert, Flanco and Proges. Press Conference (23 participants, 66 media apparitions) VIP Cocktail (aprox. 500 participants)

Launching Campaign – VIP&Press

Corporate events * Cushman & Wakefield multi-projects launching for retails * * 250 persons Executive & top management representatives Projects presentation Cocktail & socializing

Corporate events * * * ABN Amro Bank – en event dedicated to all staff (1. 000 persons) with the main purpose to communicate the ABN Rebranding. Starting with 15 October, ABN Amro Romania became Royal Bank of Scotland Check the presentation movie on the CD

Social Networking * Yuppies Concept * We developed the “Yuppies” concept – a variety of events with and for yuppies * Our objective is to create a network of people with similar status and interests. Not any kind of people, but upcoming, wealthy professionals with fine tastes * We will do so through a series of gatherings - from parties and thematic meetings to innovative events and so on * The term “yuppies” has been used for the first time in 1980, in USA; It derives from YUP - Young Urban Professionals * Yuppies is a communication platform developed by SENS. Atelier de comunicare www. yuppiezone. ro

Social Networking * First party: Friday night, on the 5 th of December 2008 * Welcoming: champaign, hostesses, pastry * Entertainment: live music, played by the ASHA Band, a special moment offered by a Mexican mariachi and fine music mixed by a DJ www. yuppiezone. ro

Social Networking

Integrated events with external main sponsor

Thematic events

Corporate identity

General image & Header

8 th March greeting card

Christmas & Easter greeting cards

Press Ad

Logos

Commercial Centre Magazine

Prints

Prints

Prints

Prints

Prints

In store campaigns * “Coca-Cola light te vrea celebru” involved a lot of logistics and a very important number of promoters & tem leaders

In store campaigns * “Rumeneste romaneste” was a mix campaign using shelf communication & in store demo tools

BTR activations * “Combinatia Coca-Cola” was organized for 3 years consecutive, due to the huge success of its mechanics

Caravans * Sprite Caravan: “Fiare pentru fiara din tine” – a humoristic execution for a humoristic concept

DELIVER

Logistical solutions For any type of execution, we provide Execution, Supervision Post Control Par t execution nat -timer iona s report & l co ver results age evaluation concept Creative Transportation & delivery Res nationwide o g (tim urces e e/co & ndlin e a sts/ valuatio mat rag ct h eria n to u S od ls/p eop Materials production pr le) and purchasing

* Thank you for your attention!