Advertising Slogans Introduction to Business
Famous Slogans…name the company Where do you want to go today? n … Microsoft I am what I am n … Reebok Life’s Good n …LG Impossible is Nothing …Adidas It only does everything n … Sony Playstation Because you are worth it n … L’Oreal Cosmetics Connecting people n …Nokia Just Do it n … Nike “There are some things money can’t buy. For everything else, there’s. . . n …Master Card
What a Slogan should do… Qualities to make a slogan memorable Be provocative: Just do it , Impossible is Nothing Use illustration or story: Welcome to the Human Network (Cisco Systems) Tides in, dirts out Include Your Main Benefit: Melt in your mouth, not in your hand Engineered like no other car in the world (Mercedes) Use alliteration, coined words, puns and rhymes…
Slogans and Language… Alliteration n Allied Irish Bank: Britain's best business bank. n Jaguar: Don't dream it. Drive it. n Girl Guides: Dream. Dare. Do. n Fila: Functional. . . Fashionable. . . Formidable. . . n Hire Knowledge: Specialized staffing solutions.
Slogans and Language… Coined words: (made-up words) Menswear: Everywear. Ski Fruit: Fruitius. Yogurtus. Delicia. Neff: Nefficiency. KP Peanuts: Pure snacking. Pure snacktivity. Smarties: Wotalot. Igot!
Slogans and Language… Puns in the line, no branding n Moss Security: Alarmed? You should be. n Pioneer: Everything you hear is true. n Range Rover: It's how the smooth take the rough. n Casio: Precisely what you're looking for. n Weight Watchers Frozen Meals: Taste. Not waist. n Northern Telecom: Technology the world calls on. n Bendix Appliances: We'll do the homework.
Slogans and Language… Puns with use of brand name n Barbados: Barbados. Goodness. Gracious. n Finish Detergent: Brilliant cleaning starts with Finish. n Kenco Really Rich Coffee: Get Rich quick. n Kodak Gold: Is your film as good as Gold? n Ritz Crackers: Nothing fitz like a Ritz. n John Deere Tractors: Nothing runs like a Deere n Money Magazine: Reap the rewards of Money. n IBM: I think, therefore IBM. n Cadbury's Wispa Candy: You can't keep quiet about a Wispa n Wike Farms Cheese: You'll Wike it too.
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