Advertising signs Filonenko Vova 3 KC-43

Advertising signs. Filonenko Vova 3 KC-43

Outdoor advertising - a very effective tool to promote a product or company, as the number of contacts with potential customers, even for one day - very significant. At the same time, for us it is a relatively new form of advertising have been used in the past ten years. It all started with the appearance in the billboards - self-standing billboards and posters pasted on them. Usually they are a frame, which is upholstered galvanized steel or plywood, coated with resistant to weathering.

For western countries billboards - is the most traditional, common and least expensive form of advertising. This is understandable - after all such boards see every day all social groups, from students to business owners. Therefore, advertising in this way is especially effective if your product or service - a massive, intended for the general audience. Interestingly, in the former Soviet Union such outdoor advertising billboard called (big board). This is because in the early 90's. primarily on this segment of the advertising market was presented by Big Board, is placed a sign with his name on every board. Billboards are usually located close to the highway and tracks with saturated traffic flow than a busy place - the more effective advertising.

These panels can be classified according to various criteria. First, it is the number of parties that host information. Depending on this, billboards are one-, two-, three-way (sometimes they can have 4 sides). The relative position of the parties may also be different in that case distinguished: flat, V-shaped and triangular panels. Depending on the particular design they can be collapsible ("Transformers") and nonseparable. In addition, the billboards are of different sizes. However, in the CIS countries the most common format - a standard 3 x 6 m, new Europe and the United States there are large - up to 18. 1? 6. 1 m

Sign - structure in bulk or flat design, location, usually in front of the building, near the entrance, which informs about the organization or company that is inside the building. Modern sign usually performs two functions that are difficult to separate one from the other: it is the presentation of information and advertising.

Non-illuminated signs. For non-illuminated signage are signs that do not have their own light. Non-illuminated signs are divided into three-dimensional and flat: 1) non-illuminated signs flat form the basis of a sheet material (PVC, acrylic, aluminum composite, etc. ) coated with a picture (UV printing, film solvent printing, plotter cutting of the film ). Often used frame signs. For this purpose, the aluminum profile, plastic corner. 2) Three-dimensional non-illuminated signs differ from plane by adding volume elements in painted or covered with a film of material (volume and Pseudo letters). Non-illuminated advertising signs - this is the least expensive segment of the outdoor advertising media. They will reduce the cost of repeatedly advertising design, compared with the light constructs. The disadvantages of non-illuminated signs should include their inefficiency compared to the light board in the evening and at night.

illuminated signs The most popular type of sign. Represents a frame, usually rectangular (but not always) the design, the front of which is an advertising medium. From inside the light box is illuminated at night, more often, by fluorescent lamps. Low light boxes are made of galvanized steel, the front part is made of polycarbonate with rolled film with the image. As the use of fluorescent lights. Light boxes middle class made of aluminum (housing), as the front part of the surface using acrylic (plexiglas) with rolled film with the image. As the use of fluorescent lights. The most expensive light boxes have a rigid welded frame of aluminum tubing, the front and side of the box is made of a composite material with a milling. Image - acrylic glass with application, or full color, planted inside. Lighting - LED or neon.

Light volume letters More expensive, but also more effective than the light box sign. Curly is a large letters with various types of lighting.

The most common types of channel letters: • Closed large letters made of Plexiglas sidewalls - aluminum profile (ALS) or foamed plastic (polyvinyl chloride), internal light - neon or LED. The side and front surfaces are often pasted special vinyl films. • Large letters with "open neon. " Bright Advertising in the style of "Night in Las Vegas. " Most - metal letters without front panel, neon tubes placed inside the letters, there is also an option when neon lights located on the front surface of the letters. The disadvantages are the instability to vandalism. • Large letters with kontrazhurnoy (back) lighting. In this case, the source of light (neon lamps or LEDs) are arranged in letters, illuminating the facade and creating a spectacular glow (dark letters surrounded by a luminous halo).

Less common types of channel letters: • Large letters with a combined light. In this case, the light source is located in such a way to cover both the front and back part (contre), creating the effect of light letters floating in the air. • Volume (or more Pseudo) letters with open LED backlight. The visible part of the letters in full or on a path set open sealed LED pixels, modules (clusters) or tape. Feature high brightness. • Large letters made of aluminum or stainless steel. Cases letters soldered or welded metal. Depending on the selected lighting in the front or back of the letter is set, diffuse or clear acrylic, polystyrene, or other special material. These signs are generally more expensive and must be ordered, usually banks or expensive boutiques.

Sidewalk (from it. Ständer - stand, tripod) - mobile (portable) the design of outdoor advertising, which is set on the streets in the immediate vicinity of the company's advertisers.

pillar design Pillar size varies approximately 0, 6 × 1, 35 m (standard size advertising field 0, 6 × 1, 0 m, 0, 6 × 1, 15 m, 0, 75 × 1, 2 m and 0, 7 × 1, 7 m). Unfolded pillar resembles a hut (house). This can give the four points of support to withstand wind. The premises are sometimes used analog pillar - a design as a small stele. In advertising circles as one of the pillar of inexpensive but effective ways to attract attention and to inform of goods (services) or seasonal offers. Usually pillar - is Remote foldable to form an arch or rectangle with information on one or two advertising surfaces. Frame made of metal, as a pillar set in the open air, and metal, as opposed to wood or plastic is more durable and resistant to environmental effects. Advertisement image (image or text) is applied to the substrate. It can be galvanized metal, thin plastic, polycarbonate or hardboard.

These materials differ in their price and quality. • Masonite is the cheapest material, because it has a number of drawbacks: it is hygroscopic (soak in the rain), breaks even with a mild shock, drop, or press, and then can not be restored. • Thin plastic is best suited for indoor applications. On the street at low temperatures becomes brittle. • Galvanized iron - the most common material. In the fall may be deformed, then the pillar is losing its appeal. Working with sheet metal is associated with certain difficulties, the total cost of this pillar is comparable to the cost of pavement sign with a cloth made of polycarbonate. • Polycarbonate is used more often than other materials. He is very strong in all temperatures, light and compressible. However, sometimes it turns ease some of the problems in the use of Pillar - himself a pillar, too, have an easy and, therefore, unstable. Also, if the real fabric is attached to the frame of conventional screws or rivets with standard head diameter, the PC can quickly promyatsya at fixing and separate from the frame.

Text pillar or pillar with a monochrome picture made on the cutting plotter. Directly on the bearing surface on the image is put by successive application.

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