Advertising on transport Budkov S 11 b 10

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Advertising on transport Budkov S. 11 b 10

Currently, the most common type of advertising such as branding vehicles. This way of communicating specific information to the consumer is typically used by large corporations and companies.

• We can say that in cases of large organizations, it is more a need than a desire to use "stale" transport. Therefore, the method of transport is ubiquitous branding and bearing fruit.

Typically, transport advertising contains a brief description of the activities of the company, its products, as well as the logo of the company, stating its contact details. In order to attract the attention of consumers, additional advertising information "decorated" with colorful pictures.

It should be noted that the branding of road transport is beneficial and that the time it spends on car trips during the day, it can see a lot of potential customers. It follows that the use of this method of advertising, there is a much greater chance to expand its customer base.

Currently branding transport allows you to quickly raise the interest of consumers to the product and thereby increase its sales volume.

Benefits of Advertising on transport: 1. Dynamism - attracts more attention than a stationary vehicle 2. Wide coverage - advertising comes into view both pedestrians and drivers 3. The high frequency of contact - a vehicle while driving through the city, demonstrates the huge amount of advertising information of potential customers 4. Low-cost carrier (as compared to other carriers outdoor advertising) 5. Low cost of contact

Types of advertising on transport: 1. Advertising on public transport (trolleybuses, trams, taxis) 2. Advertise on corporate transport 3. Advertisement in the subway.

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