Advertising Life Skills Identity Theft Unit 2

Advertising Life Skills & Identity Theft Unit 2. 2

What Influences A Consumer To Buy? n n n n n Needs, wants & values Family Advertising Society Culture Financial resources Friends Interests Technology

What Are The 3 Life Skills Related To Advertising? 1. Evaluating Media Messages 2. Being a Wise Consumer 3. Using Community Resources

1. Why Should I Evaluate Media Messages? n The average person sees 3, 000 ads daily n Media influences what you learn & think about the world n Knowing how to analyze media messages helps you make better decisions.

2. What Is A Wise Consumer? n A consumer who weighs the pros & cons before buying a product or service

3. What Are Community Resources? n Every community has services that provide mental & physical help

Protect Your Privacy! n What is Identity Theft? n The illegal use of an individual’s personal information.

How Does Identity Theft Happen? n n n n n Your wallet or purse w/personal info is stolen Your mail is stolen You complete a change of address form to have your mail sent to another location Your info is taken out of the dumpster Someone looks over your shoulder From credit card receipts Off the internet Your records at a business are stolen People pose as reps from banks or government agencies to get the information directly from you

What Can You Do To Protect Yourself? Don’t give out your S. S. number n Don’t give out personal info over the phone, mail, or e-mail n Use a secure site when giving info out on the internet n Tear up or shred documents n Change online passwords frequently n Keep personal information locked up n Make sure no one is watching when you use an ATM machine n

Write 2 -3 sentences summarizing what you learned in this section. In groups, use your notes to complete the Humanities Review Prep handout On the back of the handout, 1. 2. 3. Write 3 ways you will protect yourself against identity theft Write 1 -2 sentences describing how you can apply each of the three Life Skills in your life 1. 2. 3. Evaluating Media Messages Being a Wise Consumer Using Community Resources