Advertising from the Latin Reclamare — say shout

Advertising (from the Latin. Reclamare - «say shout, protest") - information distributed by any means, in any form or by any means, addressed to the general public and aimed at drawing attention to the subject of advertising, forming or maintaining interest in it and its promotion. Forms Economic advertising. The purpose of advertising is the economic consumer (potential buyer), suggesting the commodity which can be obtained from him in return for a profit. ; Social advertising - beyond economic issues, aims to achieve charities and other socially useful purposes: promoting healthy lifestyles among the population, support for vulnerable people, the fight against pollution, to popularize public organizations and foundations whose purpose is to help the people around them, in particular children. ; Political advertising (including pre-election). In our time, it is increasingly acting as a means of fighting for the voters for their votes. It is with the help of some parties and politicians are trying to win a place in power.

Functions Attracting customers - to inform them about new products, services, points of sale. Usually, in the advertising message lists the competitive advantages of the advertised company, the pros who can buy her customers. Increased sales - means that advertising as a marketing tool, helps to enhance sales. However, to ensure that the client has opted for the advertised object (banking, service, etc. ), a copywriter, as a rule, is not enough. When a client attempts to contact the subject, for it will be important not only that he promised advertising, but also that if these promises are true. How to meet the customer what products they will see on the shelves, at what price it will be able to buy it - these and other factors also affect the growth or decline in sales. Advertising is a direct and makes remembering. Addressing marketing - if not forget about the function of advertising, you can easily make a negative image. Keep in mind that the availability of the product must meet the expectations of the campaign (and your client).

At the place and method of accommodation TV (video in the ad unit, a commercial break, the text in the running line, TV ad (for example, in the Teletext), virtual advertising, sponsorship). Radio (rollers, at least, "denim" - "for publicity"). Printed (distinguish between advertising and other media: prints, leaflets, stickers, business cards). Online advertising (advertising on the Internet: text boxes, banners, contextual advertising, advertising on blogs, advertising on the map, pixel advertising, "tag cloud", selling texts, etc. )

Outdoor Promostoyka (advertising or trading desk), Promotional tables - lightweight collapsible or folding design for special promotions, tastings, introducing new products, services, etc. Promostoyka consists of tables and fascia. Right side of the frieze drawer and suitable for the application of advertising images. Trolls - bilateral advertising design, arranged perpendicularly above the roadway on the vertical supports are equipped with illuminated from the inside, thus very effective in the dark. Illumination is usually fluorescent fixtures. Billboards - separate boards with advertising posters. Citylight - sidewalk panels. The design that is installed on the sidewalks and along the roadway. Equipped with a backlight. Firewall - a huge poster or billboard on the side of the building. Stritlayne, hut pillar - External foldable with information on one or two advertising surfaces. Made of metal or plastic. Business cards - contains a certain number of cells that is printed promotional products. It is used in shopping malls, cinemas, retail chains.

Transit (commercial transport) Advertise on private cars (branding of Transportation) Advertisement on the boards and in the salons of the taxi Advertisement on the boards and in the salons of ground municipal public transport (buses, trolleybuses, trams) Advertisement in the subway (at stations upstream and downstream, in tunnels, in wagons) Advertising in airports (displays terminals) Advertising light boxes on a taxi (light boxes) [8] Advertise on benches Advertise on asphalt pavement

Role in modern society The economic (profit); Social (achieving social purposes); Ideological (factor influencing the formation and the formation of a person's world); Psychological (affects the desires and dreams of the buyer, not by appealing to his mind); Education. As you view advertising as well as the introduction of new technology products and services for which it is broadcast, a person can learn for themselves the information is from all walks of life (from the causes of the raid on the tile in the bathroom to the latest innovations in computer technology); Aesthetic (cultural). Many advertisements are selected very high quality colors, sounds that can affect a person, causing his desire to implement a promotional offer, or at least pay her more attention.

Regulation The ad is bound to encounter a variety of financial and political interests. The consumer is interested in reducing the amount of advertising and reducing its intrusiveness, the producer, on the contrary, is interested in increasing both the amount of advertising and audience reach, but possible compromise solutions, such as advertising on the property at a mutually beneficial owners of the premises, and homeowners' conditions. The interests of society as a whole need to protect consumers from false and misleading advertising. Those interests dictate the need to stimulate sales, which is the primary means of just advertising. The contradictory nature of these interests requires a detailed regulation. Legislation on advertising in all countries is a compromise between the above interests.