Advertising Advertising in business is a form

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РЕГИСТРАЦИЯ

Advertising

Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action.

Functions of advertising

• • • Creates awareness about products and brands Forms the image of the brand Informs about the product and brand Convinces people Creates incentives to commit acts

Types of advertising

§ § § § § Television advertising Music advertising Radio advertising Online advertising New media Press advertising Billboard advertising Aerial advertising In-store advertising

Purpose of Advertising is at the front of delivering the proper message to customers and prospective customers. The purpose of advertising is to convince customers that a company's services or products are the best, point out and create a need for products or services, demonstrate new uses for established products, reinforce the sales people's individual messages, draw customers to the business, and to hold existing customers.

Advertising management • Advertising management is a career path in the advertising industry. Advertising and promotions managers may work for an agency, a PR firm, a media outlet, or may be hired directly by a company to develop branding for the company's product or service.

QUESTIONS 1. WHAT IS advertising? 2. WHAT ARE THE BASIC types of advertising? 3. WHAT ARE THE MAIN functions of advertising?

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