Advertisement in Electronic Commerce Summary of Previous

Advertisement in Electronic Commerce

Summary of Previous Lecture

Summary of Previous Lecture

Summary of Previous Lecture

Summary of Previous Lecture

Today’s Lecture Objectives

Where to start?

What is Advertisement?

Internet Advertisement

Internet Advertisement

Internet Advertisement

Ad views

Banner

Web banners

Ad Clicks

Click Ratio

Cookie

Cost per Thousand (CPM)

Effective Frequency

Hit

Impressions

Web Reach

Web Visit

Web Advertising Volume sales Best outcome Consumer behavior Passive Leading products Food, personal-care products, beer, autos High volume Market Customer data Passive Credit cards, travel, autos Customer relationships Active Upscale apparel, travel, financial services, autos Targeted goods Postal distribution centers Mailing lists Targeted individuals Cyberspace Servers, onscreen navigators, the Web Logoff Nerve center Madison Ave. Preferred media vehicle Television, magazines Preferred technology Worst outcome Storyboards Databases Channel surfing Recycling bins Online services

Web Advertising

Web Advertising

Web Advertisings

Internet Advertising -- Pros

Advertising Methods

Advertising Methods

Banner Exchange organization

Advertising Methods

Advertising Methods

Advertising Methods

Advertising Methods

Advertisement Strategies

Advertisement Strategies

Advertisement Strategies

Advertisement Strategies

Advertisement Strategies

Advertisement Strategies

Implementing the Strategies

Implementing the Strategies Customer Direct Visit Mall Operator A Mall Operator B Mall Operator C Product Database Summary and Index Database

Lucent. com Web attraction

Push Technology

Push Technology

Intelligent Agents

Today’s Misconception

Summary

Summary

Summary